smaaash integrated marketing pitch by and then

AN

PRESENTATION

http://www.andthen.co.in/

Friday 29 March 2013


BRAND AWARENESS CAMPAIGN



BRAND RECALL CAMPAIGNS



CONTINUED AUDIENCEENGAGEMENT STRATEGY

SOCIAL MEDIA+DIGITAL



ADD MOBILITY TO GAMINGINSIDE SMAAASH!

CREATE + EARN MEDIA!



CONCEPT 1 : SMAAASHING FRIENDS!(COLLABORATIVE CONSUMPTION ON WEEKDAYS)

Create an event on SMAAASH site/ fb.

Invite friends to unlock bigger discounts, and win loyalty cards.

Promote of group deal sites like snapdeal etc.

Eg. Create event > Get 5 friends to come and login (20% off). > Get 10 friends to come and login (50% off).



CONCEPT 2 : SMAAASHING COMPETITIONS(WEEKLY/ MONTHLY/ QUARTERLY/ YEARLY)

> DESIGN YOUR COLLEGE/ COMPANY/ FAMILY COMPETITION> DESIGN YOUR COMPETITION LOGO> DESIGN YOUR JERSEY

NAME YOUR

COMPETITION



CONCEPT 3 : SMAAASH AND BRAG LIVE COMPETITION UPDATES FOR EVERY ACTIVITY

SMAASHING COLLEGES/ CORPORATES LEADERBOARDS!

COMPETE



Concept 4 - Live leader boards

Mobile LEDs outside competing colleges/ corporates



CONCEPT 4 : SMAAASH in advance(Increase daily footfalls)

Book Online Now!It’s easy!

Book Onmobile Now!It’s faster!



BRAND RECALL CAMPAIGN



Idea 3!Smashed Windows!We could also put transparent stickers on all the building and car windows to make them look like they’re cracked by a ball, and have the Nike swoosh next to it.!

Smashed Windows!We could also put transparent stickers on all the building and car windows to make them look like they’re cracked by a ball, and have the SMAAASH LOGO next to it.!

Guerilla marketing - 1



Guerilla marketing - 2



AND THEN

MARKETINGINNOVATIONSCONSULTANCY + STRATEGY

+ PRODUCTS

+ SOLUTIONS


smaaash integrated marketing pitch by and then

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