smalbany 2013 google marketing nano 45

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Presented by Darcy Knapp, MBA SEO Web Mechanics

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Page 1: smAlbany 2013 google marketing nano 45

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 2: smAlbany 2013 google marketing nano 45

Google MapsPage 1 Placement – ZERO Expense

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 3: smAlbany 2013 google marketing nano 45

Google Maps

PhotosReviewsWeb LinksContact EmailBiz HoursAddressVideoServices

Presented by Darcy Knapp, MBA SEO Web Mechanics

Express Ads

Page 4: smAlbany 2013 google marketing nano 45

Google Maps

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 5: smAlbany 2013 google marketing nano 45

Google ReviewsKnow what is being said - - Be Proactive

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 6: smAlbany 2013 google marketing nano 45

Maps.Google.com

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 7: smAlbany 2013 google marketing nano 45

Your Google Map (inside view)

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 8: smAlbany 2013 google marketing nano 45

Your Google Map (public)

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 9: smAlbany 2013 google marketing nano 45

Google MapsStreet View – Google Mapswww.google.com/streetview

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 10: smAlbany 2013 google marketing nano 45

Google: Street View Expanded

Presented by Darcy Knapp, MBA SEO Web Mechanics

Want more? Try Google Earth for a Satellite View!

Do your Homework: The Information you need is at your fingertips!

Page 11: smAlbany 2013 google marketing nano 45

Google + for Business

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 12: smAlbany 2013 google marketing nano 45

Google + Set Up

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 13: smAlbany 2013 google marketing nano 45

Google + Set Up

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 14: smAlbany 2013 google marketing nano 45

Google + Set Up

Confirm Your URL and Update Your Page!

Your artwork for FB will fit the Cover & Tile photo blocks

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 15: smAlbany 2013 google marketing nano 45

Google + Biz Page

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 16: smAlbany 2013 google marketing nano 45

Google AnalyticsStatistics Software: http://Analytics.Google.com

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 17: smAlbany 2013 google marketing nano 45

The Power of YouTube

The #2 Search EnginePresented by Darcy Knapp, MBA SEO Web Mechanics

Page 18: smAlbany 2013 google marketing nano 45

YouTube: FREE Placement

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 19: smAlbany 2013 google marketing nano 45

YouTube: Paid Placement

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 20: smAlbany 2013 google marketing nano 45

YouTube: Your Channel

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 21: smAlbany 2013 google marketing nano 45

YouTube=>Facebook+Post to FBPost to TwitterEmbed in emailsEmbed in WebLink from pagesLike, Share, Send

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 22: smAlbany 2013 google marketing nano 45

QR Codes

Smart Phone FunPresented by Darcy Knapp, MBA SEO Web Mechanics

Page 23: smAlbany 2013 google marketing nano 45

Claiming 3rd Party Pages

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 24: smAlbany 2013 google marketing nano 45

Professional Image

Presented by Darcy Knapp, MBA SEO Web Mechanics

What unintended message is your email sending?

[email protected]@[email protected]

First Impressions Impact Action!!!

[email protected]@[email protected]

Page 25: smAlbany 2013 google marketing nano 45

eMail MarketingConnect With Your Customers & Boost Your Business

What is Email Marketing?

What can it do for my Business?

Where does it fit in my Marketing Strategy?

Presented by Darcy Knapp, MBA SEO Web Mechanics

Page 26: smAlbany 2013 google marketing nano 45

Why eMail?

Presented by Darcy Knapp, MBA SEO Web Mechanics

!!! Because people read it !!!

91% of Internet users between the ages of 18 and 64 send or read email

An even higher number of users ages 65 or older do the same

147 million people across the country use email, most use it every day.

Source: eMarketer

Page 27: smAlbany 2013 google marketing nano 45

Professional Email

Presented by Darcy Knapp, MBA SEO Web Mechanics

Email marketing servicesautomate best practices!

Reinforce brand identityAddressed to recipient onlyManage lists Ensure email delivery, tracks results and obeys the lawWho owns the leads. . .

Page 28: smAlbany 2013 google marketing nano 45

Are You Ready?Please schedule your consultation today!

Darcy Knapp, MBA, President & Chief SEO Web Mechanic

A division of Darcy Knapp Consulting, Inc.

Cell/Office: 518.366.1707

eMail: [email protected]/DarcyKnappwww.facebook.com/DarcyKnappConsulting www.facebook.com/SEOWebMechanicswww.facebook.com/CreateBusinessPageswww.twitter.com/DarcyK56www.linkedin.com/in/DarcyKnapp

Presented by Darcy Knapp, MBA SEO Web Mechanics