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Small Business Success with Social Media

Entrepreneurs Edition

Good Morning Santa PaulaMay 10, 2011

Jesse P. LunaBusiness Advisor, EDC-VC/SBDC

JP Luna Media | Social Crossroads

Presentation at www.jpluna.com/gmsp

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Social Web

sites blogs

Twitter__________________

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Why Adapt?

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Social Media Revolution(Socialnomics)

• http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

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This is *not* Social Media

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Web 2.0 is People!

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United Linen (B2B)

• http://unitedlinen.typepad.com/

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Network Solutions (PR)

• http://www.networksolutions.com/blog

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Intuit – Turbo Tax (ROI)

• http://blog.turbotax.intuit.com/

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Newhall Coffee Company (local)• http://newhallcoffee.com/blog

• @NewhallCoffee

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Tim Ferriss (Lifehacker)• http://www.fourhourworkweek.com/blog/

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WineLibraryTV(Gary Vaynerchuk)

• http://tv.winelibrary.com/

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Epic Change(Stacey Monk)

• http://epicchangeblog.org/

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Latinos In Social Media #LATISM (Org)

• http://blog.latism.org/

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Getting Things Done(David Allen)

• http://www.gtdtimes.com

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Kickstarter

• http://blog.kickstarter.com/

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Kogi BBQ• http://kogibbq.com

• @kogibbq

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Takeaways

• Find your niche

• Fix a problem

• Be intentional

• Don’t give up!

• Remember, Web 2.0 is People

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Next Steps?

• Sign up for social media tips via email at:– http://www.jpluna.com/subscribe/

• Schedule an EDC-VC appointment– Three marketing/social media advisors– http://edcsbdc.org/

• Share this presentation with other small business owners

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