small business blogging secrets revealed

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Small Business Blogging Jeanne Hopkins Director of Marketing Business Blogging Secrets Revealed

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Page 1: Small Business Blogging Secrets Revealed

Small Business Blogging

Jeanne Hopkins

Director of Marketing

Business Blogging Secrets Revealed

Page 2: Small Business Blogging Secrets Revealed

Please Tweet questions and comments

to @HubSpot

The Hashtag is #BizBlog.

Page 3: Small Business Blogging Secrets Revealed

Why Blog?

Page 4: Small Business Blogging Secrets Revealed

Leads

What is a lead?

Page 5: Small Business Blogging Secrets Revealed

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Page 6: Small Business Blogging Secrets Revealed

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 7: Small Business Blogging Secrets Revealed

Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Page 8: Small Business Blogging Secrets Revealed

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 9: Small Business Blogging Secrets Revealed

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Page 10: Small Business Blogging Secrets Revealed

Before You

Blog

Page 11: Small Business Blogging Secrets Revealed

Website Basics

Page 12: Small Business Blogging Secrets Revealed

WebsiteGrader.com

Page 13: Small Business Blogging Secrets Revealed

Landing Pages

Page 14: Small Business Blogging Secrets Revealed
Page 15: Small Business Blogging Secrets Revealed

Keywords

Page 16: Small Business Blogging Secrets Revealed
Page 17: Small Business Blogging Secrets Revealed

Blogging

Content

Page 18: Small Business Blogging Secrets Revealed

Customers>You

Page 19: Small Business Blogging Secrets Revealed

5 Rules For Blog Content

1.Answer Industry Questions

2.Comment on Industry News

3.Provide How-to Based Content

4.Encourage Readers To Comment

5.Post Articles Consistently

Page 20: Small Business Blogging Secrets Revealed

Blogging

Secrets

Page 21: Small Business Blogging Secrets Revealed

Headlines Win

Page 22: Small Business Blogging Secrets Revealed

Segment

Page 23: Small Business Blogging Secrets Revealed

CTAs

Page 24: Small Business Blogging Secrets Revealed

Leverage for

SEO

Page 25: Small Business Blogging Secrets Revealed

Everyone

Page 26: Small Business Blogging Secrets Revealed

Social Media

Page 27: Small Business Blogging Secrets Revealed
Page 28: Small Business Blogging Secrets Revealed

Measure

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Takeaway: Measure traffic, links leads and comments as important business blog KPIs.

Page 31: Small Business Blogging Secrets Revealed

?’s@HubSpot