small business blogging techniques to convert readers into customers
Post on 15-Jul-2015
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Small Business Blogging Techniques to Convert Readers Into Customers
Theres an old saying that you can lead a horse to water but you cant make them drink
If this feels like your blog readers, its time to convince them not to die of thirst
Your small business blog holds a lot of power
You can inspire readers to buy, book appointments,or give your company a call
Blogs are a sales tool that can boost business and generate serious cash flow
Inspire Purchases With Education
Catering your blog toeducation helpsconvince your readersto take action
Pet stores can blog about two brands of dog food, ultimately leading the customer to make a purchase from your store
Photographers can blog about the best colors to wear for your skin tone, which can prompt a call to book a session
Education through business blogging is all about moving your customer through another part of the sales funnel
Plant The Seed of Action
Planting the seed of action means you are putting things in motion for your reader to make a future purchase
One method forthis is composing a blog series around a product or service
You can turn an in-depth question into a series
Or create a series with how-tos and case studies
A blogging series helps customers get comfortable with making decisions
And it continuously allows you to keep the action seed growing
Solve The Worlds Problems
Maybe not all of the worlds problems, but at least the problems of your customer.
Turn your blog into a helpful information hub with free advice
This doesnt mean giving away all of your inside industrysecrets for free
Give advice thats general enough to be helpful, but not too vague
A dentist can offer advice to temporarily relieve a toothache until the patient can make an appointment
And an attorney can outline how to handle the beginning stages of a fender bender
This makes you appear as a reliable and knowledgeable professional; a company that your customers can trust.
Which leads us to our next point
81% of US consumers trust information and advice from blogs
With so much weighing on trust factor, you can bridge the gap with an authorities company blog.
So how do you build trust through your blog?
1. Blog Consistently
2. Educate And Mentor
3. Answer Questions
4. Be Timely
Converting readers to customers isnt as tough as you think
The tough part is that establishing credibility and trust through your blog takes time
Dedicating yourself to these strategies while blogging consistently will maximize your business blogs performance and win committed customers.