small business' internet marketing key takeaways
DESCRIPTION
This wraps up David Jenyns' presentation about Small Business' Internet Marketing workshop. He gives his final insights and takeaways. To learn more about Internet Marketing, you can visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/TRANSCRIPT
FINAL WORDSRome wasn’t built in a day.
REVIEW THE PLAN
• Understanding products / services
• Research target market / competition / keywords
• Build a website
• Install Google Analytics & Webmaster Tools
• On page optimisation / conversion / enquiry form
• Google places
• Google Adwords
• Quick cash: promo / customer reactivation
• Off Page SEO
• Video marketing
• White paper, build database & auto-responders
• Web 2.0: Twitter / Facebook / Foursquare
• Press release
• Regular blogging: top questions / interview experts / google alerts
• Build info product
BIG ROCKS
• Building a business that adds value
• Speed of implementation
• Don't get caught in the details
• Focus, focus, focus
BIG INSIGHTS COMPETITION
QUESTIONS
WHAT CAN I DO FOR YOU
• Personal coaching
• Free upgrade on SEO services
• SEO referral program
• DVD offer
WHERE YOU CAN FIND ME
• www.davidjenyns.com
• www.melbourneSEOservices.com
• www.podcastinterviews.com
• www.davidjenyns.com/twitter
• www.davidjenyns.com/facebook
• www.davidjenyns.com/posterous