small business invisibility
DESCRIPTION
Small Businesses can be invisible on the web even if they have a website. This presentation shows how a business can be accidentally invisible.TRANSCRIPT
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dsm-llc
sales and marketing assistance for
small business
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“We do the marketing tasks you know you
should be doing…but you don’t have the
time”
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Printed
marketing
materials
Brochures, flyers, sell sheets, catalogs, etc.
From concept through layout to proofing and printing!
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Trade show planning, backdrops & displays
Show selection, Booth design, Services management, Pre-show publicity, Post-show follow-up, Marketing materials.
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Web based solutions
• Web Site Design
• Search Engine Optimization• Google AdWords
• Blogs & Social Media• E-mail marketing with Constant Contact™
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Today’s Topic…
Invisibility!
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Small Business
Web-relatedway
Invisibility – not in a Harry Potter way but in a Small Business Web-related way!
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2 Reasons that Small Businesses are Invisible
Deliberate & Accidental
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Deliberate InvisibilityIf you don’t have a website then you are “deliberately”
choosing to be invisible!
When was the last time YOU used the Yellow Pages to find something?
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Accidental Invisibility You have a website but for
“some reason” you don’t get much traffic / response.
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Accidental Invisibility
If you break certain “rules” with your website – even accidentally you could be
invisible.
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dsm-llcExample site #1 – Online Cosmetics store, very glamorous!
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dsm-llc
But no content and Google can’t read pictures! Hence a big empty space!
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dsm-llcExample site #2 – Engineering company, constructed in Flash.
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dsm-llc
Even worse! Google can’t read Flash. Result = Big, black empty space!
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You might be Invisible 1. If your site is more than 2 years
old
2. If your site hasn’t been updated in 1 year
3. If your site was built for you by your cousin’s friend’s nephew
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You might be Invisible 4. If your site was built by a web guy
that you haven’t seen since5. If the titles on your website all say
the same thing6. If you have no idea what any of
this means!!
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I know it’s hard to be Objective.
You put time and money into your website so it’s hard to be objective. The answer is to hire someone who can be objective!
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Get peace of mind with this special offer!
For only $300 dsm-llc will review your site and prepare an OBJECTIVE report with any necessary remedial actions.
Hire us and get peace of mind that your site is working for you!
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…and there’s more! We’re going to donate 25% of any fees earned via this promotion directly to the Morris Habitat for Humanity ReStore!
Hire us and get peace of mind and support a great cause!