small business online marketing seo & smm for getting new clients and increased sales

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Search Engine Optimization & Social Media Marketing How to Attract More Customers to Increase Sales www.TheMauldinGroup.com • info@themauldingrou By B. Mechelle Mauldin Online Marketing for Small Business

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Small Business Online Marketing Guide for Search Engine Optimization (SEO) & Social Media Marketing (SMM) to attract new customers and increase sales with B. Mechelle Mauldin, Certified SEO Consultant with The Mauldin Group, Ltd. Atlanta, GA ☂ www.TheMauldinGroup.com | ☏ 888-543-6640.

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Page 1: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

Search Engine Optimization &

Social Media Marketing

How to Attract More Customers

to Increase Saleswww.TheMauldinGroup.com

[email protected]

By B. Mechelle Mauldin

Online Marketing for Small Business

Page 2: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

Congratulations for starting a business, and

having a product or service that people can

purchase. Now you're ready to promote that

product/service, earn back the money you

invested and yield maximum profits. Did you know...

[email protected]

89 percent of consumers use search engines for purchase decisions

71% Are More Likely to Purchase Based on Social Media Referrals

Online Marketing for Small Business

Page 3: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]

That means in order to get more customers and

increase sales, you must have a strong online

presence. Customers should be able to

“Google” your product or service and find your

website fast, and your company message

should be consistently shared through social

media channels like Facebook, Twitter, Google+

and LinkedIn.Did you know... 56% of Americans have a profile on a social networking site

Online Marketing for Small Business

Page 4: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected] is SEO?SEO stands for Search Engine Optimization.

You can optimize your website to rank on

the first page of top search engines like

Google, Yahoo, MSN and Bing.

This does not happen overnight, first your

website must be optimized and you must

have several backlinks leading to your

website coming from other popular websites

in your niche. You can do this yourself, or

hire someone else to do it for you.

Online Marketing for Small Business

Page 5: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]

How to optimize your website:1. Choose a url (website name) with your business

name or the keywords people search for to find

your service. Keep in mind .com is more

respected than .net and others.

Example: www.JustinsPants.comExamples: www.extratallpants.com

Online Marketing for Small Business

Page 6: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

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How to optimize your website:2. Choose the right title tag, they tell both users and

search engines what your webpage is all about. Each page

on your site should have a different title tag, and should

ideally include the key search terms your customers are

looking for. Try to keep your title tag within 66 characters

so the entire tag will show up on the search engines.

Online Marketing for Small Business

Page 7: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]

How to optimize your website:3. Choose the right “description” meta tags, they give a

short summary of what your web page is all about. Keep

your description tag around 2-3 sentences long, include

key search terms and write it in normal a speaking tone,

as if you were explaining it to a friend.

Online Marketing for Small Business

Page 8: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]

How to optimize your website:4. Make your website easy to navigate, so visitors can quickly

find what they are looking for and search engines can easily

index all of the pages of your website. Your home page

should have a navigation bar with a link leading to every

page on your website. Plus include a sitemap.

Online Marketing for Small Business

Page 9: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]

How to optimize your website:6. Include anchor text in your web copy. Anchor text is the clickable

text that users can click to get to another web page or attached

document on your website or another website. Make sure the words

of the text include your target search terms, and make sure the web

page or document your linking to has the same search terms or

content related to that search term. Search engine bots are looking

for correlations between what is linking to and from your website. If

the content is related, this will optimize your website. See examples

of this at our small buisness online marketing website.

Page 10: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]

How to optimize your website:7. Add Alt tags to the photos on your website. Alt

tags allow you to specify alternative text for an

image if the browser your visitor is using does not

support photos, the content of the atl attribute

provides info about the picture. It also makes it

easier for Google Image Search to understand

your images.

Page 11: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

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How to optimize your website:8. Use heading tags properly. *Heading tags are

used to present structure on the web page to

users, its a visual cue to show that this text is

important, and it describes the text below it. Use

multiple heading sizes and bold to create

structure on your website which will make it easier

to navigate. *There are 6 different heading tags.

Page 12: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

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Optimizing your website:These are just a few beginner steps that will help

you optimize your website... there are many more

pro tips that I'd like to share with you. Follow me

on Google+ AND read my blog for more helpful

tips and strategies.

http://mauldingroup.blogspot.com/

Online Marketing for Small Business

Page 13: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected] Media Marketing:Creating a social media page on the top social

media channels is key to attracting new clients

and increasing your sales online. As to date, the

major players are:

Facebook Twitter

LinkedIn Google+

… and there are many many more

We'll focus on these four for now...

Online Marketing for Small Business

Page 14: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]:Create a Facebook fan page with your

branded picture as the header photo. Post

events, products, services, links to other

sites, polls, pictures 403x403 pixels,

videos, and links to your company blog

posts. Use 2 or less hash tags #Hashtags

to describe what you're talking about. Post

on your Facebook page 3-5 times a day to

stay in your followers feed.

Online Marketing for Small BusinessFollow us on Facebook https://www.facebook.com/MauldinGroup

Page 15: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]:Twitter is like a blog where only 140 characters are

allowed. Each time you post, it's called a Tweet. Every

time a Tweet arrives it shows up in your followers' feed.

The best way to get followers is to post 5-10 times per

day. Reply to other users Tweets using hashtags, and

propose topical questions to get a conversation going.

Be sure to thank followers for sharing your posts and

retweet other followers posts 3+times per day. Make

sure your Twitter handle is on your website, blogs,

business cards and other marketing materials.Our Twitter handle is @MauldinGroup Follow us

Use hashtagify.me to find the best hashtags!

Online Marketing for Small Business

Page 16: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]:LinkedIn allows you to “like” and share content as a

company. Similar to Facebook. Use it to connect and

share information, articles and industry news with your

clients and prospects you meet at networking

meetings. You can target a message based on

geography, industry, company size and job title. Be

sure to host some type of event every month for your

business (like a workshop, teleseminar, podcast or

webinar) and invite your LinkedIn contacts to attend.

Build a company page and/or group for your industry,

to attract new leads into your sales funnel.Connect with me on LinkedIn … and tell me what you think about this slideshow.

Online Marketing for Small Business

Page 17: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]+:Use Google+ to build relationships and create brand

advocates with Acknowledgment comments: +1

on comments that warranty a response to display

your knowledge and good customer service.

Delete comments off your page that are self-

promotional, offensive or pointless. Make sure you

follow industry leaders, join groups and participate

in relevant posts and include your Google+ link on

all of your author bylines and featured blog posts.Connect with me on Google+ … I'll add you to my Circle

Online Marketing for Small Business

Page 18: Small Business Online Marketing SEO & SMM for Getting New Clients and Increased Sales

[email protected]

Search Engine Optimization &

Social Media MarketingI hope this guide helped you and offered some useful

tips for your business. If you have any questions about the content of this slideshow, don't hesitate to

email me, send me a Tweet or call me up at ☏ 888-543-6640.

Be sure to Visit Our Website At www.TheMauldinGroup.com