Small Business Search Optimization

Special Guest Presentation by Jim Spencer

www.jbspartners.com

© 2010 Ja-Nae Duane Ventures. www.ja-nae.net

Hosted by

•  JBS Partners, since 2002 •  Web design & marketing firm. •  Our web properties include:

– www.JBSPartners.com – www.BlogWranglers.com – www.WebPageAdvisor.com – www.TweetAdvisor.com

Here’s were you will find me

•  Confirm SEO knowledge •  See it’s largely Common Sense •  Develop a process •  Take away a few tools

Why this is worth your time

Be Happy!!!

•  Why do you have a website? •  What need are you fulfilling? •  What question are you answering?

Where do we start?

•  Who is your audience? •  What is your audience asking? •  How do they ask the question? •  What words do they use?�

•  Answer these questions in your keywords •  Answer these questions in your copy

What are the Questions?

You don’t know any Keywords?

•  Ask how clients search •  Your own Analytics •  www.google.com/insights/search/# •  www.google.com/trends •  Google Key Word Tool •  SEO Book Keyword Tool

Keyword Research Tools

http://bit.ly/GKWTool

Google Keyword Tool

Google Trends

SEO Book Keyword Tool

SEO Book Keyword Tool 2

What do I do with the Keywords?

•  Meta Title •  Meta Description •  Meta Keywords •  Image Alt Title Attribute •  Tool Tip •  <address> tag

Meta Data and HTML

•  Page URL – no under scores or spaces www.domain.com/baseball-caps/red�

• Meta Title – 70 characters max Baseball cap, base ball hats, red sox, red hats

• Meta Description – 155 characters max “RedSox Release new Red Baseball Cap Style”

Major On-page Factors

• Headline or Page Heading - <H1> Embroidered red baseball caps�

•  Text on the page Text about red baseball caps�

•  Sub Headings Personalized red baseball caps

Major On-page Factors

•  Image captions Big Papi sporting the latest red baseball cap

•  Alt title attributes Personalize red baseball cap worn by Big Papi

•  Tool Tip New red baseball cap

Major On-page Factors

MetaTitle

MetaTitle

• UniqueMetaDataoneachandeverypage• Usemetadatatoinform,beclear,compel

Meta Title Example

You mean there is more?

• SetaprimaryURL–wwworh@p://

• h@p://jbspartners.com/resolvestoh@p://www.jbspartners.com/

• Use301PermanentRedirectstocondensevariaIons

• OnXHTMLdocsincludetrailing"/"slash

Redirects / Canonicalization

•  Keyword anchor text not “Click here” •  Link to deep “Pillar” or “Evergreen”

content •  Minimize # of links on a page (-25) •  Link out to helpful, authoritative sites

Internal Linking

•  ff-375_xl.jpg or red-baseball-cap.jpg •  Include useful caption under the image •  Use descriptive alt attribute text •  Consider allowing Google Image Search in WMT

title=”BlogWranglers Home “src=”

http://www.jbspartners.com/wpcontent/uploads/blog-wranglers-home.jpg“

alt=”A Free Theme Made for a Quick Decision” width=”300” height=”253” /> </a><p class=”wp-caption-text“>Custom Theme</p></div>

Image Optimization

Address Layout Example

•  Company Name and Service, •  Street, •  Street Address, •  City, •  Province/State, •  Zip code •  Country •  Use hCard format

Address format based on USPS

<div class=”lsrfcontent”> <div class=”address”> <div class=”org”><a class=”url” href=”http://www.davidmihm.com“>David Mihm, Inc.</a></div> <div class=”adr”> <div class=”street-address”>1919 NW Quimby St<Br>Suite 402</div> <span class=”locality”>Portland</span>, <span class=”region”>OR</span>&nbsp; <span class=”postal-code”>97209</span> <div class=”tel”>(503) 560-2755</div> <div class=”email”><a href=”mailto:davidmihm@gmail.com“>davidmihm@gmail.com</a></div> </div> </div> </div>

Address Example Code

•  Consistent use of contact information – Use a local phone exchange – Use keyword in business title if you can

•  Also Include – Photos and Videos – Service description – Coupons

www.GetListed.com

Complete the Entire Profile

•  Yahoo Directory ($300) •  Business.com ($300) •  Joe Ant ($40) •  Your Industry Directories

TopDirectoriesthatarenotFree

•  Company name and contact info on a local Charity event website

•  Chamber of Commerce member listing •  Local paper or other media citation •  These confirm and validate your location

Local Citations, not Links

•  Quality: .gov and .edu CAN trump .com •  Quantity: No limit, but maintain quality •  Claim your Google Places and other

listings •  Review Sites: Ask customers to rate and

review your business; Yelp, CitySearch, InsiderPages, Yahoo Local, JudysBook, OpenTable, DexKnows, SuperPages

Valuable Links and Citations

•  What problem do you solve? •  Commons Sense Keyword list corroborated

by research using tools •  On-page SEO factors; meta data •  Off-page SEO factors; links, directories,

citations

Summary

Purchase

For More Resources Like These

Continue the Conversation

@TheSunQueen

www.ja-nae.net

Special Thanks to Our Guest Speaker

jim@jbspartners.com www.twitter.com/fairminder 781-640-8874

Jim Spencer