1. 1. Building an Audience through Social Media on aSmall Business budget. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
2. 2. About UsRyan Ryan founded Cox Consulting with the goal of opening the vast potential of Social Media on the web to companies wishing to build relationships, grow and profit from digital marketing. Ryan is a YouTube optimization professional. He also is a featured speaker on the topics of social media, audience development and digital marketing. Ryan is a featured columnist on EverythingPR, a leading PR blog both in the United States and Europe.KrystylReigning all the way from silicon valley, San Francisco California, Krystyl has successfully managed, and coordinated several events across the United States. Krystyl has been listed as one of San Franciscos leading entrepreneurial women to follow on Twitter in Silicon Valley, and is the founder of Events For Nerds, charity Twestival Coordinator and former marketing business assistant to though leader Brian Solis.www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
3. 3. Objectives of Social Media1. Build strong and trusted relationships withstakeholders2. Effectively manage your online reputation3. Build thought leadership in the marketplacewww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
4. 4. ApproachA We Mean Business Approach to Social Mediawww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
5. 5. Frustrating? No! Easy!www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
6. 6. Revolution of Socialwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
7. 7. Start with Listeningwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
8. 8. Find Your Evangelists You want to work closely with your marketing efforts to ensure only thetop influencers online are talking, engaging and socializing your company.SearchListen StrategizeApproachGoogle Alerts, Twitter Facebook, YouTube,Deliverables, CPA, Invite to groups,search, etc. LinkedIn, Twitter,Gamify, 3 months, 6forums, newsletters, Tumblr, Slidesharemonths, 12 months..etc. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
9. 9. Social Media Effects ConnectionsConversationBuzz EffectsConnecting with influencers will start a social conversation. When they converse with you, this allowstheir followers to see the conversation and join in, thus creating a buzz effect. www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
10. 10. World Wide Mindwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
11. 11. Social Media Access The Three Screens Anytime. Anywhere.InternetTelevisionMobile www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
12. 12. Twitter Facts 106 Million Total Account On Twitter 300,000 New accounts on Twitter 180 Million Unique Visitors 140 Characters Max55 Million Tweets Per DaySource: www.twitter.com640 Million Tweets Per Secondwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
13. 13. Facebook Facts750 MillionActive user on Facebook700 MillionMinutes/Month Spend on Facebook2.5 MillionPictures Are Uploaded 20 BillionApplications Installed Every Day 70% Users Outside The United StatesSource : www.facebook.com 10,000New Websites Integrated Every Daywww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
14. 14. The StrategiesDOs DONTs 1. Create conversation 1. Spam 2. Schedule Tweets 2. Overshare 3. Find your target audience 3. Make your account private 4. Respond kindly to 4. Auto follow/dm negative comments5. Dont get upset when someone 5. Converse with friends does not follow you back6. Keep personal opinions to 6. Keep tweets under 140 yourself characters7. Dont assume your Twitter 7. @reply relevant followers friends know the insider when tweeting something language of your industry about themwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
15. 15. The StrategiesDOs DONTs 1. Find a suitable / 1. Like the wrong things that willprofessional profile pictureshow up in your profile 2. Find your friends 2. Overpost your content 3. Get a unique URL3. Hashtag this is meant forTwitter! 4. Post content, links, news4. Post personal messages on 5. Attribute the rightbusiness pagesindividuals5.Post something you might regret 6. Post at least 10-15 times onlaterMonday, Tues, Wed. (hottestdays)www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
16. 16. Why Listening WorksPeople are growing accustomed to businesses listeningSincere apologies soften the harshest of blowsEveryone has a blogBandwagon effectCan you name me the last 5 places to lose your business? Can you name me the last 5 places to win your business?Do you remember the last business that listened?www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
17. 17. Proof is in the Puddingwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
18. 18. And the Outcome? Rhoda was able to be refunded $1200+ dollars What did she do? Create a video on host it on YouTube Tweet @southwest Post a blog and add social linkswww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
19. 19. Create Fan Pagewww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
20. 20. Edit Fan Pagewww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
21. 21. Get Unique URLwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
22. 22. Sign Up for Twitterwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
23. 23. Sign Up For HootSuitewww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
24. 24. Add Twitter ProfileFirst, click the launch bar at the top left hand corner of your screen. Go toSettings select Social Networks and click the add social network button and itsdone! www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
25. 25. Access the HootSuite MenuTo access the HootSuite launch Menu,Click the Launch Bar on the upper lefthand corner of your screenwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
26. 26. Compose a MessageIts time to start posting updates. First, click inside the compose field andType a message. Then, select a social network from the list on the rightand click send now www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
27. 27. Add a Column or StreamYoull want to add a column or stream tostart monitoring your social network.Click the + Add Streams button on the top ofthe page to create a column forHome Feed, Mentions, Search, etc.www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
28. 28. Reply, ReTweet, DM Hover your mouse over a tweet and Choose to reply, retweet, or direct Message by clicking the buttons that Appear in the top right corner.www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
29. 29. Twitter SearchAt the top right corner is Twitter Search field. Enter a search term in thesearch Twitter Field and then press enterwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
30. 30. Fit More ColumnsWant to see more? Take a look at the toggle bar near the top right corner.Shift right or left to adjust column widths so you can fit more in your screen.www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
31. 31. 1 Hour a Day Price it costs to effectively budget and maintain a social mediacampaign for a small business YOU ARE A SMALL BUSINESS, YOU DO NOT HAVE THE$3000+ TO HAVE A WORTHWHILE OUTSIDE CONSULTANT 1 hour a day of keeping content current, responding to yourconsumers and engaging with your community will be a fruitfulwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
32. 32. Helpful Links Hootsuite http://www.hootsuite.com Tweetdeck http://www.tweetdeck.com Tumblr http://www.tumblr.com Bit.ly http://bit.ly Timely.is http://timely.is Chart Beat http://www.chartbeat.com Google Analytics http://www.google.com/analytics www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
33. 33. Add to Your Reader Mashable http://www.mashable.com Social Media Examiner http://www.socialmediaexaminer.com North Social http://www.northsocial.com Spin Sucks http://www.spinsucks.com Convince and Convert http://www.convinceandconvert.com Washington Post http://www.washingtonpost.com All Facebook http://www.allfacebook.com www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
34. 34. Connected with Us @coxymoney theryancoxwww.theryancox.comwww.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com
35. 35. See you on the internet! THANK YOU www.theryancox.com | @coxymoney | 317.730.6143 | coxymoney@gmail.com11/10/201135