small business websites
DESCRIPTION
Most small business have a website, but unless the company is purely an Internet company there is never enough time or know-how to get the best from the site and grow customers and profits. Here you will find some ideas and support you can use.TRANSCRIPT
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Small business websitesWhy every small business needs a website.
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How do I start?
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Web Design Creating a Business Website
• First Steps
• Your business may be new or have traded for
a number of years, but using the Internet to
grow and expand a business is different from
traditional marketing, (yes, the Internet is your
marketing platform)
• First to consider is your brand name. If this is
a new company, there will be little or no
brand recognition
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Web Design Hosting a Business Website
• Once you have a registered domain name
the next step is to find a company to host
your new business website.
• There are many to choose from. We like
working with one company, make certain they
can offer a wide range facilities like a cPanel,
email accounts and run on Linux.
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Web Design Website Design
• The area with almost unlimited choice. A
professional website design company, family
or a friend, free websites, templates,
WordPress, Joomla, where to start?
• If the business plans on maintaining the
website it is important that no specialized
software is used to create the site.
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Web Design Early Marketing steps
• Google is the leading search engine, with
Bing an important second, it is important that
Google knows of your new business website.
• Analytics help you understand how visitors
find your site, how many visits, where from,
and which pages have the most viewers.
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Why do I need a
business website?
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Web Design Small Business Websites
• A growing amount of company profits come
from business websites.
• As such, every small business needs a
website to ensure it captures those profits
and leverages site visitors into loyal
customers.
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Web Design The Business struggle
• Most small business owners have little
experience with website design and
maintenance and struggle finding time for
Internet tasks.
• If you are planning a website, there are some
useful business website tips.
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Web Design Northampton Marketing
• Northampton Marketing helps UK small
businesses learn to make small but
meaningful improvements to websites.
• We can show you how to increase visitors
and sales, and how websites function best for
customers and companies.
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Web Design Your legal responsibilities
• Site owners also learn about the UK, EU and
US Compliance responsibilities for online
marketing and find ways to ensure business
success with targeted Internet marketing.
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Web Design Top reasons for our services
1. Round the clock availability
2. Customer Convenience
3. Improved Sales Performance
4. Improved Satisfaction and Perceived Value
5. Cost-effective and Flexible Advertising
6. Market Research
7. Growth and Market Expansion
8. Business Credibility
9. Promote Store Premises
Reasons
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Web Design Round the clock availability
• Small businesses with effective websites
attract customers and sales around the clock.
• Keeping the content of the website accurate
and up-to-date helps customers get
information about the products and services
they want, whenever they want it.
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Web Design Customer Convenience
• Small business customers use internet
shopping to avoid the hassles of driving,
parking, searching for products and trying to
get answers from salespeople.
• They visit websites at their own convenience
and in privacy.
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Web Design Improved Sales Performance
• Business websites allow entrepreneurs to
evaluate which sales approaches work best
with their customers. Website shoppers are
looking for answers and products.
• Good online stores provide excellent answers
to frequently asked questions (FAQs).
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Web Design
Improved Satisfaction and
Perceived Value
• Convenience, excellent answers and
references, customer service and user-
friendly website features combine to give
customers better satisfaction with your
business.
• Add value to your site with tips, advice and
content relevant to the general
Interests of your target clientele.
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Web Design
Cost-effective and
Flexible Advertising
• Internet web space is cheap and more
accessible than print advertising.
• Your online company information and product
offerings can be updated on-demand and
reach a much wider audience than print or
television advertising alone.
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Web Design Market Research
• Web sites have many tools at their disposal
to find what customers like and want, how
they perceive your business and how the
business can improve products and services.
• Features on a small business website might
include surveys or visitor polls as well as
opportunities for feedback.
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Web Design Growth and Market Expansion
• Customizing your small business website and
marketing platform lets you open doors for
customers without regard to geography.
• Smart entrepreneurs also steer potential
investors to the site to learn more about the
business and its achievements.
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Web Design Growth and Market Expansion
• Potential customers use these directories
much like paper telephone directories when
searching for services or products.
• Joining a local directory such as the
Northampton Business Directory is free, and
most directories help small business design
quality listings that attract customers.
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Web Design Business Credibility
• Businesses with great websites show
potential customers how the business is
trustworthy.
• Customers often use websites to research
purchases and determine which suppliers
and brands are credible.
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Web Design Promote Store Premises
• Quality, high functioning business websites
offer customers what they need to find for
visiting bricks-and-mortar stores in the local
area.
• A quality local directory listing may feature a
map and directions to the store along with
hours of operation, contact information and
special promotions.
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Web Design Promote Store Premises
• Advertising promotions on the website
encourage visitors to visit the store in person.
• Websites are flexible and your Webmaster
can update information quickly or even add
short-term in-store or online discounts to
customers.
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Web Design Contact us
• For more information and to
get started go to our website at http://www.northampton-marketing.uk