It's Time to Embrace O2O Advertising

Using Online Tools to Drive More Offline Sales

Thanks for visiting our Indispensable Marketing presentation, we are excited to celebrate Small Business Week .

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Special Thank you for those sponsoring SBW 2014:

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It's Time to Embrace O2O Advertising

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What we’ll cover today

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• O2O (Online 2 Offline) Advertising

O2O Advertising

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• Google Adwords• Google Places• Facebook Targeting• Landing pages

Google AdWords

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Google AdWords

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Google Places

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• Add images• Video• Brands• Print coupons• Mobile coupons

Facebook targeting

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• Location• Age• Interests• Competitor

Landing pages

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• Specific to ad• Specific to platform• Specific to CTA• Specific to suburb• Unbounce• Optimizely• Premise

What we covered today

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• Google AdWords• Google Places• Facebook targeting• Landing pages

@mcfaddenteaches - #sbw2014