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Small-Medium Enterprises (SMEs) in Brunei Darussalam

1Learning objectives2PROFILE

Mejar (B) Hj Md. Salleh bin Hj Hidup

3PROFIle

4PROFILE

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6ACCOUNTING

7 ACCOUNTING

8 ACCOUNTING

910FINANCE ( http://www.blurtit.com/q570342.html )

Why is it important in business? 3 important functions:

11SERI PEKATANS SOURCE OF FINANCECapital : $200, 000 ( Bank loan used to pay 80% of his factory constructions cost )Personal saving TOP SECRET !! =DBack up businesses to raise more fund for Seri Pekatans business.This includes Small canteenFood stall near Tamu Kianggeh, BSBMini market, Tailor Shop and Photocopy Shop. named, WIRA RIMBA ENTREPRISE located at Kampong Madang. ( Runs under one building )

12Back-Up Businesses as SOURCE OF FUNDSFOOD STALLLocation :Near Tamu Kianggeh, Bandar Seri Begawan

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15SolutionsGovernment should step ahead by providing funds to support local business.

Reducing red tapes and bureaucracy.

Local company should support each other in order to be successful. 16HUMAN RESOURCE

17Seri Pekatan Human ResourcesWhen Seri Pekatan was opened back in 1998, there was only two workers that are employed.When Seri Pekatan opened its own factory in Lambak in 2001, there was a positive increase in the human resources.Now there are almost 50 employees under Seri Pekatan Sdn Bhd.Most workers that are employed are foreign workers.

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19SOLUTIONS20Corporate Social Responsibilities

21Seri pekatan contributions

22MARKETING

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24MARKETING STRATEGY IN SERI PEKATAN

25MARKETING STRATEGY1st step: Understanding the external environment

26Marketing Strategy

2nd step: Defining the target market

27Marketing Strategy3rd step: creating a competitive advantage.strategically located near the port center.Introduce new product.

284th step:Developing a marketing mix

29MARKETING STRATEGYPROBLEMS:hard to find trusted distributers.ineffectiveness in promoting the products. seeing a lot of visitors, but not a lot of buyers. compete with the foreign products.SOLUTIONS:make contracts with the distributers.be more effective in promoting the product-use more technology.Maintain the quality of the products. Offer to customers- buy 3 boxes of prawn crackers for $ 10.3030

31PRODUCT BRANDING32What are included in the packaging pack.

Brand logoHalal logoExpired dateName of the product

Each packaging pack for different type of crackers have different color

Packaging in the canisters, instead of aluminium packs, made the product appear more "exclusive" and attractive.

PRODUCTSPACKAGINGPrawn Crackers

Green lime packaging boxSquid CrackersOrange packaging boxMussels CrackersBlue packaging boxFish CrackersPurple packaging boxKeropok Lekor

Plastic packchili sauce: Prawn and squid flavoursSmall bottleJuice, syrup and tea: Rosella Flavours

Transparent bottle and small packet. 32ASSISTANT DIRECTORGENERAL MANAGERPRODUCTION OFFICERJAMINAN & KAWALAN MUTUPRODUCTION SECTION FINANCE OFFICERFINANCE SECTIONCOOKPRODUCTION TECHNICIANPENYELIA HALALDIRECTORADMIN SECTION ACCOUNTANTPACKAGINGRAWSECURITYDRIVERMARKETINGCLERKADMIN OFFICEREXTERNALINTERNALSTORE LOGISTICAverage management design

33GENERAL MANAGERFINANCE SECTIONADMIN SECTION PRODUCTION SECTION FUNCTIONAL DEPARTMENTALIZATIONASSISTANT DIRECTORGENERAL MANAGERPENYELIA HALALPRODUCTION SECTION JAMINAN & KAWALAN MUTUPRODUCTION OFFICERPRODUCT DEPARTMENTALIZATION

34PRODUCTION OFFICERTECHNICIANPRODUCTION PACKAGINGRAWCOOKPROCESS DEPARTMENTALIZATIONMARKETINGINTERNALEXTERNALCUSTOMER DEPARTMENTALIZATION

35Credits to :

Siti Nurhaniza Morni09B4054Nurul Fadilah Hj Osman09B4033

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Siti Aden Aliah Hj Roni09B4023Dk Siti Nur Khairiyati Pg Hj Mohamad09B4059Norrozita Hj Awg Zaini09B4026

37THANK YOU!

Not what we give,But what we share,For the giftwithout the giverIs bare.

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