small ppt presentation
TRANSCRIPT
![Page 1: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/1.jpg)
![Page 2: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/2.jpg)
Traditional + China
Traditional + China
Aim to integrate Chinese traditional elements and culture into casual wear apparel, to make this specific style become a new and long last fashion.
TRANA
![Page 3: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/3.jpg)
VISION
MISSION
To be the leading brand of casualwear apparel with Chinese style distinguished by unique design and high quality.
Ensure that each clothes has it unique design with Chinese traditional elements.
Ensure that the clothes are both fashion and comfortable.
Propagandize Chinese culture with our brand image.
![Page 4: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/4.jpg)
Five Force Analysis
![Page 5: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/5.jpg)
SWOT AnalysisStrengths• First mover in Thailand• Product cover all range of ages• High product quality• Strong service mind of employee
Weaknesses• A few branches• Low brand awareness
Opportunities• Social are more open about sexy style• More Freely to dress right• Globalization of culture• Thailand is the one of most fashionable market in Asia
Threats• High level of imitate goods in Thailand• More second hand shops• Economic crisis• People spend less• Unstable politic
![Page 6: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/6.jpg)
Marketing Objective
To build 2-3 branches in Bangkok, 1 branch in To build 2-3 branches in Bangkok, 1 branch in Chiang Mai.Chiang Mai.
To operate and manage two retail shops in To operate and manage two retail shops in both Siam Square Soi 4 and Central World both Siam Square Soi 4 and Central World within 2009.within 2009.
![Page 7: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/7.jpg)
Competitors
ZEIN
![Page 8: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/8.jpg)
Marketing Mix
Product
High quality Chinese sinkHigh quality Chinese sinkModern Chinese dressModern Chinese dressFor male and femaleFor male and femaleFashion style for young and Fashion style for young and middle agesmiddle agesTraditional and comfortable Traditional and comfortable style for olderstyle for olderSpecial style and color Special style and color clothes for the festivalsclothes for the festivals
![Page 9: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/9.jpg)
Price
Medium price Medium price Male cloths between 590 – Male cloths between 590 – 1500 baht1500 bahtFemale cloths between 390 Female cloths between 390 – 2000 baht– 2000 bahtQi Pao between 850 – 1800 Qi Pao between 850 – 1800 bahtbaht
Marketing Mix
![Page 10: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/10.jpg)
Place
Siam Square Soi 4 and Siam Square Soi 4 and Central World, 1Central World, 1stst floor floor
Marketing Mix
![Page 11: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/11.jpg)
Promotion
1.1. Special discount or give Special discount or give coupon during the festivals coupon during the festivals and special days. and special days.
2.2. Free gift to whom buy our Free gift to whom buy our products over 2000 Baht per products over 2000 Baht per one time.one time.
3.3. Give a member card Give a member card over than 10,000 over than 10,000 5% 5% discount discount over than 50,000 over than 50,000 VIP VIP card and 10% card and 10%
4.4. Lucky draw gift.Lucky draw gift.
Marketing Mix
![Page 12: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/12.jpg)
Marketing Strategy
Q1 Q2 Q3 Q4
2009 2010
Apr May June July Aug Sep Oct Nov Dec Jan Feb MarBTS Truss
Ads
Billboard
Newspaper
Magazine
Transit Ads
Internet
Radio
Event&Expo
Television
Advertising
Promote event
Event
![Page 13: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/13.jpg)
E-Commerce
![Page 14: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/14.jpg)
Targeting
20 – 35 years 20 – 35 years old femaleold female
Middle to Middle to high high
education education levellevel
Middle to Middle to high high
income income levellevelStudents and Students and
office office employeesemployees
![Page 15: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/15.jpg)
Organization Chart
![Page 16: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/16.jpg)
Facilities and Utilities
![Page 17: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/17.jpg)
![Page 18: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/18.jpg)
Trana Spring 2009
Trana Spring 2009
![Page 19: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/19.jpg)
Value Chain Mgt
In China In Thailand
![Page 20: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/20.jpg)
Total Quality Mgt
Raw material
Procurement
Fashion design
Productionprocess
Finished product
![Page 21: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/21.jpg)
Total Quality Mgt
1. Training employee
• How to best service to customer
• Special Skill such as selling skill, Chinese language
2. Product innovation
• Double check quality
• Innovative and fit with Thai market
3. Cost quality• Internal cost
(logistic)• External cost (relationship
with supplier and customer
4. Customer satisfaction
• Provide excellence product and service
![Page 22: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/22.jpg)
Govt regulation and property right
![Page 23: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/23.jpg)
Trana’s Capital
Total Initial Capital 3,807,200Trana Capital 2,203,840
Finance by Long-term Debt 1,603,360
![Page 24: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/24.jpg)
Financing
ceiling interest rate of 8.75% (MRR 6.75% + Premium 2.00%)
Total Payments
Interest Paid Principal Paid Year End Balance
Year 1
$ 241,132.68 $ 136,150.02 $ 104,982.65 $ 1,498,377.35
Year 2
$ 241,132.68 $ 126,586.54 $ 114,546.14 $ 1,383,831.21
Year 3
$ 241,132.68 $ 116,151.87 $ 124,980.81 $ 1,258,850.40
Year 4
$ 241,132.68 $ 104,766.64 $ 136,366.04 $ 1,122,484.36
Year 5
$ 241,132.68 $ 92,344.26 $ 148,788.42 $ 973,695.95
Totals $1,205,663.39 $ 575,999.34 $ 629,664.05
![Page 25: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/25.jpg)
Sales
12,500,000
13,000,000
13,500,000
14,000,000
14,500,000
15,000,000
Year
1
Year
2
Year
3
Year
4
Year
5
Sales
![Page 26: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/26.jpg)
919293949596979899
Cash to current assets Cash to current assets
Short-Term Liquidity
![Page 27: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/27.jpg)
Operating Efficiecncy
( Asset Management)Units Measure Year 1 Year 2 Year 3 Year 4 Year 5
Times Total Assets Turnover 2.98 2.59 2.47 2.06 1.8Times Fixed Assets Turnover 49.13 57.31 68.23 79.72 98.05
00.5
11.5
22.5
3
Year 1Year 2
Year 3Year 4
Year 5
Total Assets Turnover Total AssetsTurnover
![Page 28: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/28.jpg)
7
7. 5
8
8. 5
9
9. 5
10
Year 1Year 2
Year 3Year 4
Year 5
% Net Profit Margin
Year 1Year 2Year 3Year 4Year 5
Units Measure Year 1 Year 2 Year 3 Year 4 Year 5
% Net Profit Margin 9.23 9.68 8.15 8.2 8.4% Returns on Investment 27.51 25.1 20.15 16.92 15.14
Operating Profitability
![Page 29: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/29.jpg)
00. 10. 20. 30. 40. 50. 6
Year 1 Year 2 Year 3 Year 4 Year 5
Times Long-Term Debt to Equity
Year 1Year 2Year 3Year 4Year 5
Units Measure Year 1 Year 2 Year 3 Year 4 Year 5
Times Long-Term Debt to Equity 0.51 0.35 0.28 0.19 0.14
Financial Risk (Debt
Management)
![Page 30: Small Ppt Presentation](https://reader033.vdocument.in/reader033/viewer/2022061117/54684f78b4af9f583f8b5cb4/html5/thumbnails/30.jpg)