small shops doing big things online

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Small Shops Doing Big Things Online Cassie Dull Park Tudor School @cassdull #casev How to Better Manage Your Time and Resources in Online Marketing and Social Media

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How to better manage your time and resources with online marketing and social media. Presented at the CASE District V Conference, Dec. 11-13, 2011, Chicago, for higher ed and independent school web/communications.

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Page 1: Small Shops Doing Big Things Online

Small Shops Doing Big Things Online

Cassie DullPark Tudor School

@cassdull#casev

How to Better Manage Your Time and Resources in Online Marketing and Social Media

Page 2: Small Shops Doing Big Things Online

When you break down all the fluff, there are two ways to promote and market your business: dumber, slower and expensive – or smarter, faster, and cheaper.David Siteman GarlandHost of the Rise to the Top

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Is this possible?

Internet Marketing in 90 Minutes a Week

18 Minutes a Day to Social Media Time Management

The 1 Hour a Week Social Media Plan

From 24/7 to 9-5

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College Decision Impact Survey

93% of HS seniors use Facebook, Twitter or YouTube a couple times per week or more

58% of students view Facebook at least several times a day

22% said a university’s social media presence made them more interested in applying

57% watched YouTube video created by school51% read student blog on school website53% read posts about school on social media

January 2011 Maguire Associates & Fastweb College Decision Impact Survey

Page 6: Small Shops Doing Big Things Online

CASE Social Media Survey

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CASE Social Media Survey

To learn how institutions are using, managing and measuring social media

Most institutions have centralized office responsible for SM

No. 1 barrier to success: Lack of staffing and resources

Plan to expand SM, but no plan to hire staff

Want more resources, but don’t want to give up control

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Online Marketing

Your Time Is Valuable – Don’t Waste It!

Prioritize What’s Important

Work Smarter With Tools

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Don’t Waste Your Time

90-9-1 Rule for Audience Engagement 90% lurkers 9% intermittent

contributors 1% heavy contributors

90% of your communication should be geared toward engaging that 10% of your audience who contributes

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Don’t Waste Your Time

Get others to share your stories for you Media students, Student newspaper Teachers with digital cameras Parents reporting sports scores on Twitter

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Student Produced Video for Homecoming http://vimeo.com/28910135

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Don’t Waste Your Money

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Prioritize What’s Important

Fits with Your Goals Communications Goals Department Goals School/College/University Overall Goals

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Prioritize What’s Important

Use Website Analytics Hard evidence to back up whether something is

worth sinking your time and money into

Use Social Analytics Facebook Insights YouTube Insights

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Tools to Work Smarter

Automation

Social Monitoring

Analytics

And More!

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HootSuite

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If This Then That - ifttt.com

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If This Then That - ifttt.com

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Buffer – bufferapp.com

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Bitly – bitly.com

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Social Mention

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TweetReach

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EdgeRank Checker

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Hyper Alerts – hyperalerts.no

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TweetBeep

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Hubspot Graders – grader.com

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WebTrends Analytics

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If all else fails…

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Summary

Don’t waste your time on lurkers

Save time by getting others to do your work

Save money by doing things yourself

Don’t pursue projects that don’t fit with your goals

Use analytics to decide what’s worthwhile

Use tools to work smarter

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Questions?

Cassie DullPark Tudor School

@cassdullRethinkEdComm.com