small to enterprise: growing pains in the content world
TRANSCRIPT
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Rhyne Armstrong
From Small to Enterprise: Growing Pains in the Content
World
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From Small to Enterprise
Growing Pains in the Content World
@Ninety7
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@Ninety7
Thank you
Rhyne Armstrong@[email protected]/in/rhyneFacebook.com/rhyneInstagram - rhynearmstrong
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@Ninety7
About me •24 years in TechComm
• 11 years in Content Strategy.
•All in small biz or start-ups.
•
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Introduction
I am going to talk about:
• What have I gotten myself into?
• My attempt at an illustration.
• Where are we now?
• Learning from my mistakes.
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Background Story
•Small business bought by Cisco.
•Small team with basic content strategy.
•Defined roles, but no shared content.
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Expectation
•Manage the documentation team.
• Improve the quality of content.
• Improve the distribution of content.
• Improve internal content.
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Problems
•Releases never stop.
•Decisions have to be made quickly.
•There isn’t a manual.
•Platforms may not be compatible.
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Realizations
•Some things are out of your hands.
•Your mindset may have to change.
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Realizations
•Some things are out of your hands.
•Your mindset may have to change.
•Your mindset will have to change.
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An Illustration
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Football
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Football
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Football
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Small Sided
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Small Sided
• Little to no leadership off the field.
• Agile by nature; lots of trial and error.
• Small adjustments make big improvements.
• Mistakes impact only your team.
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Players
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Players
• Individual effort is key. •Roles are defined, but don’t matter in the end.
•Players are fluid and play all roles.
• Field is small, so players can be everywhere on it.
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Players
•Likely have access to all levels of management.
•Small-sided is NOT easy (or even easier).
• It is just different.
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What happens?
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The Beautiful Game
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It’s HUGe!
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Proper Governance
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More Stakeholders
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Compliance
Telegraph.co.uk
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Multiple Processes
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Precise Roles
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Complex Strategy
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Multiple Languages
Mirror.co.uk
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Bigger Stakes
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Arsenal.com
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The Arsenal Way
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The Arsenal Way
Arsenal Football Club exists to make our fans proud wherever they are in the world and however they choose to follow us. - http://www.arsenal.com/the-club/the-arsenal-way
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As a player…
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As a player…
•Know your role.
•Adapt as necessary.
•Pass the ball.
•Know when to lead and when to follow.
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@Ninety7
Meanwhile, at Stealthwatch
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Manage Doc Team
•Hired for coverage, and to increase knowledge and talent.
• Improved doc team’s integration in the agile squads by having doc work tracked as a task in a user story.
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Improve Quality
•Convert everything to MadCap Flare so content can be single-sourced and localised.
•Put in place a new 2-stage review system.
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Improve Distribution
•Creating new HTML 5 help system that pulls in pre-tagged XML content from a new LMS and Content Distribution System.
•Moved internal content to the ISO prescribed content repository (since it is IP).
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Improve Distribution
•Prototyping a new dynamic “playbook” that matches content with security bulletins, troubleshooting, and security procedures.
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Improve Internal
Communication
•Working on a new intranet for knowledge management.
•Created cross-functional content team.
•Streamlining communication tools to help with the overload.
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Improve Internal
Communication
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And one more thing…
• Started common language initiative. For Stealthwatch and beyond.
• Common glossary. • List of terms.• Style and usage guide. • Wiki page for links and
discussion of usage.
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Things I learned
Find friends.
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Things I learned
Take your time.
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Things I learned
Learn.
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Things I learned
Be agile.
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Things I learned
Work together.
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Things I learned
Watch for toes.
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Things I learned
Content is (or can be) IP.
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Things I learned
Don’t follow blindly.
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Things I learned
Understand compliance rules.
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Things I learned
Share!
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@Ninety7
Thank you!
Rhyne Armstrong@[email protected]/in/rhyneFacebook.com/rhyneInstagram - rhynearmstrong