smart adaptable chair project
TRANSCRIPT
Confidential. © David McClintock 2015
“Smart-Adaptable Chair” project
Smart, Adaptable Chairs to solve our generation’s sitting health
crisis
David McClintock
06 03 77 84 74
z
“Sitting Kills”
$100B+ Business Problem
Sitting linked to obesity, high cholesterol, heart disease, diabetes, cancer…
EU: 250B Euro/year in lost productivity due to Back/ musculo-skeletal pain (Financial times)
In EU 44Million people affected (http://www.hanovercomms.com/2014/04/thank-you-for-sitting-it-costs-europe-e240-billion-a-year/)
US back pain market $15-20B WWMR research
Confidential. © David McClintock 2015
z
Sensors+App = Feedback
Bluetooth sensors in chair work with Apps to help users modify behavior and improve posture habits
Product Hypothesis:Adaptable “Smart” Chair
Adaptable Chair
Chair adapts to a variety of sitting positions. Patent pending (US).
See demo at http://youtu.be/4OvYXgE66V8
Smart-sitting database
Usage data + qualitative user feedback from Apps informs UI, as well as future chair design iterations. (+ possible user community for peer-support)
Inform, iterate & improve
Feedback
Confidential. © David McClintock 2015
z
Target markets
• Sitting-backpain sufferers / Healthcare• Build recognition and reputation as medical feedback
tool, ‘lifestyle adjustment’ and treatment option for 50M (USA) and 44M (EU) back pain sufferers.
• Yoga practitioners• 20M in USA alone
• Wildcard • Asian markets where cross-legged sitting is still 2x to
3x more commonplace.
Confidential. © David McClintock 2015
z
2Build 1.0 App
Development plan
1Refine, add sensors,
build beta protos
3Beta test and iterate
Data +user feedback
MVP Threshold – beta test until we achieve:• Stickiness: High proportion (>50%?) of users love the chair, want to keep it• Quantifiable benefits: Users report they are more comfortable, less pain• Strong monetization potential: Discover who (persona & segment definition) is
willing to pay, and how much: Individuals, Healthcare? Companies/employers? Manufacturers (licensing)?
Hellochair
…
Confidential. © David McClintock 2015
z
Lets get started!
Seeking:• Co-founders• Support/funding for beta• Healthcare collaborators (to monitor and validate
results)• Manufacturing Partners• Channel partners
Contact:David [email protected] 03 77 84 74
Confidential. © David McClintock 2015