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National TV. Local Ads

SMART ADVERTISING ON TV

Innovation in marketing


Innovation not an option for emerging

businesses

Marketing Funnel

Mass Media


Sales

Product Experience

&

Customer Service

Social Media

Events,

Exhibitions,

Conferences

Events,

Exhibitions,

Conferences

Online– search ads,

Display, Facebook etc.

Online– search ads,

Display, Facebook etc.

Face-to-Face

More targeted


Display, Facebook etc.Display, Facebook etc.

TV, Print, Radio, OutdoorTV, Print, Radio, Outdoor

Least Targeted

TV delivers growth over a longer time period

Year 1 TV still affecting sales in year 2 almost as

strongly

Revenue effect as % of year 1 effect


Revenue effect as % of year 1 effect

TV

Print

20

30

40

50

Media Consumption(Cr.)

Market: All India TG: All Adults 4+

Media Penetration


TV Press Radio Cinema Internet

2012 Q1 47.51 35.21 15.49 7.52 3.75

0

10

Media Consumption(Cr.)

Television has the highest consumption in the media industry

IRS 2012 Q1

Categories of Education Sector in TV Advertising

Coaching

Vocational Training Inst

7%

Computer Education

7%


Educational Institutions/other/multiple courses

68%

Coaching Centre/comp

Exam18%

“Educational Institutions” are the leading category in TV Advertising of

Education Sector during Jan - Jun 12

Source: Adex IndiaNote: Figures are based on secondages

Amagi -What we do

Pioneer and leader in Smart Advertising on TV

Unique patent- pending advertising platform

City/ region - level Targeted Advertising


City/ region - level Targeted Advertising

Advertise on satellite TV channels at a fraction of the national

price

Over 2000 advertisers on board Amagi platform

Why Amagi

Reaches right TG through national platform

Local spot available at a fraction of national rate

National platform creates high brand value


More affordable than regional channels

Allows you to localize your campaign

National channel brand rubs off on your brand

Targeted ads on TV

National TV. Local Ads 10

National TV targeted on a per-region basis.

Mumbai

Chandigarh

Different ads in different cities on same channel


Kolkata

11

Amagi Bouquet


India’s leading English News channel

• India’s voice in news – Sharp! Incisive! Direct!

• Consistently No. 1 over 4 years since 2008!

• The channel for BIG news, BIG stories.

• Leads the category across the day, in all thenews, surpasses all channels on Big News & Events

• THE NEWSHOUR – the MOST WATCHEDEnglish news show in the country!


Source: TAM

English news show in the country!

Top Programs TRPs

THE NEWSHOUR 2.11

NEWS NOW 1.92

RIGHT NOW 1.62

TOTAL RECALL 1.22

NEWS 7 NOW 1.18

PRIME TIME 1.13

TIMES NOW TONIGHT 1.12

India’s leading and robust Hindi News channel

Top Programs TRPs

SPEED NEWS 5.92

DANKE KI CHOTE PAR 4.59

BULLET NEWS 4.33

•From India’s leading conglomerate

•The robust channel is spearheaded by the

stars of TV news journalism, such as

Rajdeep Sardesai and Ashutosh

•IBN 7 promises to treat news as

sacrosanct and to bring India face to face


ABHI ABH 4.3

AGENDA 2.99

IBN 7 NEWS 2.9

DOPAHAR DHAMAKA 1.83

FINAL REPORT 1.83

BREAKFAST NEWS 1.6

IBN 7 NEWS 1.45

sacrosanct and to bring India face to face

with hard news

•It also gets news from other channels of

Network18 - such as political news from

CNN-IBN, business news from CNBC-

TV18, and the consumer angle from

CNBC Awaaz

Source: TAM

• The Indian consumer today rules the

economy, driving exponential growth across

sectors

• Awaaz is progressing to become a growth

tool which creates value and fuels ambitions

in its viewers

• The channel is a source of information on

Top Programs

PAHELA SAUDA

AAJ KA KAROBAR

AAKHRI SAUDA

India’s largest business & consumer channel


• The channel is a source of information on

intelligent investing, saving and spending

decisions

• They focus on fostering entrepreneurship

and empowering those who are building the

nation

• CNBC Awaaz brings viewers a mélange of

programming that is not available on any

other TV channel

AWAAZ SAMACHAR

STOCK TALK

TECH GURU

SAUDA AAP KA

SPECIAL

YOUR MONEY

STOCK 20-20

BUSINESS LUNCH

• The brain-child of Rajat Sharma,

familiar to millions courtesy Aap ki

Adalat

• India’s leading news channel has given

the top most channels run for their

money

Top Programs TRPs

INDIA TV NEWS 5.95

SUPERFAST 200 3.09

SPECIAL REPORT 2.07

India’s 2nd most popular Hindi News channel


• The country’s leading Hindi news

channel has created benchmarks in

innovation, impact and viewership

• It is interactive and inclusive in news

delivery and reaches out to an audience

of 90mn. C&S homes

AANKHE KHOLO INDIA 1.81

TALAASH 1.49

TOP 20 REPORTER 1.35

BHAVISHYAWANI 1.18

SUPER SPECIAL 1.13

ACP ARJUN 1.11

BREAKING NEWS 1.11

AAP KI ADALAT 1.09

UTV Movies- Leading Hindi Movie Channel


Almost 1000 Bollywood movies release every year

More than 5 crore Indian audience is hooked onto Bollywood

UTV – Disney group has a rock solid library of latest Bollywood releases

Top Programs GRP

ZOOMBASTIC 6.74

BOLLY DOSE 4.19

PLANET BOLLYWOOD NEWS 2.73

• A popular lifestyle channel from Times

of India that offers latest Bollywood

gossip and glamour

• Zoom also breaks an adage myth that

only women love gossip as male

viewership is equally high for the channel

Zoom- India’s No.1 Bollywood Lifestyle channel


YOUR LIKES 2.07

RED CARPET 1.06

B-TONITE 0.97

LINKD 0.9

SONGS PROGRAM 0.55

ZOOM BARABAR JHOOM TOP 20 0.47

• Urban SEC AB 15+ focus lifestyle

channel showcases Top Countdown Shows

featuring latest Bollywood News

Tata Sky on Amagi

2nd Largest DTH operator

Advertise targeting only Tata Sky subscribers

India’s elite demographic audience available for targeting


India’s elite demographic audience available for targeting

Least spillage, maximum advantage!

Available for :

Amagi Coverage - North

Uttar PradeshRajasthan

Delhi

Himachal PradeshPunjab

Haryana

Target Cities in North

�Delhi

�HaryanaGurgaon

�Uttar Pradesh�Kanpur

�Rampur

�Rajasthan

Uttarakhand


�Rajasthan�Jaipur

�Punjab�Chandigarh

�Ludhiana

�Jalhandar

�Amritsar

�Rest of Punjab

�Uttarakhand�Rudrapur

�Kashipur

�Haldwani

Amagi Coverage - West

Target Cities in West

�Maharashtra�Mumbai

�Pune

�Nagpur

�Nasik

�AurangabadGujarat


�Aurangabad

�Kolhapur

�Solapur

�Rest of Maharashtra

�Gujarat�Ahmedabad

�Surat

�Vodadora

�Rajkot

�Gandhidham

Gujarat

Maharashtra

Amagi Coverage - South

Target Cities in South

�Andhra Pradesh�Hyderabad

�Guntur

�Tirupati

�Khammam

�Warangal

�Tanuku


�Tanuku

�Ananthpur

�Kadapa

�Kurnool

�Chittoor

�Karnataka�Bangalore

�Mysore

�Davangere

�Hubli

�Dharwad

�Belgum

�Gulbarga

Andhra Pradesh

Karnataka

Amagi Coverage - East

West Bengal

Jharkhand

Bihar

Target Cities in East – Max need

gaps in Education sector

�West Bengal �Kolkata

�Asansol

�Durgapur

�Berhampore

�Arambagh

�Bihar�Patna

�Gaya

�Muzaffarpur

Bagalpur


West Bengal

Orissa

�Arambagh

�Raigunj

�Jalpaiguri

�Chunchura

�Dabrajpur

�Orissa�Bhuvaneshwar

�Puri

�Cuttack

�Balasore

�Sambalpur

�Rourkhela

�Behrampur

�Bagalpur

�Darbanga

�Jharkhand�Ranchi

�Jamshedpur

�Dhanbad

�Bokaro

Amagi Coverage - Central

Target Cities in Central

�Madhya Pradesh�BhopalMadhya Pradesh


�Indore

�Chhattisgarh�Raipur

Chhattisgarh

Success Story-Frame Boxx Animation

Frameboxx offers a wide array of training programs in Media & Entertainmentindustry across the country. The service offerings are mainly on careerspecialization courses in Animation, Visual Effects and Film Making.


Campaign Period May-July 2012

Target Markets All India DTH Platform

Channels Selected IBN 7 & UTV Movies

Objective Course awareness in TG

Success Story-Dream Zone Animation

Promoted by CADD Centre, Asia's largest network of CAD training centres, DreamZone is

fast growing to be India's fountainhead of design talent for the graphics & animation, interior

& architecture, and fashion design industry with centres in Bangalore, Chennai and Delhi, and

are fast expanding to other cities and towns.


Campaign Period Feb-March 2012

Target Markets All India DTH Platform

Channels Selected Zoom

Objective Course awareness in TG

are fast expanding to other cities and towns.

Success Story-ZICA ( Franchise)

Zee Institute of Creative Art (ZICA) is the nation's first full-fledged Classical and Digital Animation Training Academy that trains youth in classical 2D and


Campaign Period Jul 2012

Target Markets Gujarat

Channels Selected UTV movies

Objective Admission

and Digital Animation Training Academy that trains youth in classical 2D and modern 3D animation.

Success Story- EDWISE ( Franchise)

Edwise is the one stop solution for all your international study needs. Established in 1991, the core activity lies in assisting students to make the right choice with regard to pursuing education in overseas educational institutions.


Campaign Period Sep 2012

Target Markets Mumbai, Pune,

Bangalore

Channels Selected UTV movies & Zoom

Objective City level admissions

Success Story-HCL Learning

HCL Learning covers the entire spectrum of education and training

requirements across schools, colleges, individuals and enterprises


Campaign Period Jul- Aug 2012

Target Markets Delhi, Haryana, J&K,

Uttarakhand, HP, North

East

Channels Selected IBN 7, India TV

Objective Awareness among parents

Success Story- KDMA Group of School

Karam Devi Memorial Academy, established in the southern part of Kanpur city,affiliated to CBSE and has the two streams SCIENCE and, COMMERCE on itscurriculum, from class VI to class XII


Campaign Period Jan – Mar 2013

Target Markets Kanpur


Objective School admissions

Success Story- Raisoni Group Of Institutions

Central India’s Leading Education Network with 28,000 students in over 800classrooms across Central India with wide range of educational programs in K-12from diplomas to under graduation to post graduation and several professional


Campaign Period Jan – Mar 2013

Target Markets Kanpur


Objective Course awareness

from diplomas to under graduation to post graduation and several professionalcourses in the fields of Engineering, Management, Law, Hospitality, Education, etc

Advertisers from Education Sector



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