smart advertising on tv - franchiseindia.net advertising in india by 2015 provides a healthy plate...
TRANSCRIPT
Battle for the Consumer…
Small Business Large Business
Smart Advertising on TV
Television
Targeted
Inexpensive Not only for big
boys
Myths broken…
Geography Wise Targeting
Channels
Case Study…
Education
Coverage- Mah + Gujarat
Channels-IBN-7, India TV etc.
Period- 1 Month
Fertility Clinic
• Markets- Mumbai+ Gujarat + Bangalore
• Result-Over 2000 SMS
Slimming Capsules
• Markets- Mumbai Cable Households
• Result- Over 1000 SMS,15% Conversion.
Co-Operative Bank
• Markets-Mumbai, Delhi & Bangalore
• Result- High Brand recall
Channels- IBN 7, UTV Movies & Zoom
E-Retail
www.lenskart.com
www.easymytrip.com
www.windshieldexperts.com
Coverage- Metros +DTH.
Channels-IBN-7, India TV etc.
Period- 3 Months
Case Study…
Results
BUZZ ABOUT AMAGI
Technology Fast50 awards
Amagi ranked 2 in Technology Fast 50
India and ranked 23 in Technology Fast 500
APAC by Deloitte Touche Tohmatsu
Best Startups in India in 2010
… Addressable Market Size: Rs.9,400 crore
(~USD 1.86 billion) …
The 10 Hot Indian Startups You Need To Watch
… Why you should care:
Amagi is one of the early players in this
underdeveloped market. Predictions of a Rs.50
billion (~USD 993 million) market for local
television advertising in India by 2015 provides
a healthy plate for Amagi to dig into …
2011’s Most Promising Startups from India
… Amagi mixes media & technology beautifully
and the end result is a great technology that
delivers localized advertising in a very targeted
fashion …
