Smart brandsembrace digital platforms

not merely to sell more products,but as a means to deepen

brand relationships.

Social Studies1Source: Interbrand Retail Trends

The women of social media are not only influencers online;

they tend to have influencein all arenas.

Smart brands leverage socially active advocates by following best practices

in shareability of original content across platforms.

-abilitySources: JanMacBrands, pewinternet.org

Share-

Social Studies: SHARABLE CONTENT

INFOGRAPHICS:

Infographic-based posts are more likely to be shared than images, links or text:

• On Twitter 9 times more likely• On Facebook 7 times more likely

But their biggest forum of all is Pinterest.

Sources: Neilsen, Gartner, flurry, Nowsourcing, Visual.ly, classywoman blog, allFacebook, alltwitter

The Home segment produces only 1% of infographics, yet one of the top 10 most viewed and commented across ALL infographics was “Formal Dining Setting: What you need to know for your fancy dinner party”.

VERY SHAREABLE PHOTOS:

Facebook’s new all-photos feed option, Twitter’s new-ish “last six photos” feature and Pinterest which is nearly 100% photo-driven make the need for superior, original, unique, editorial-quality photo content paramount.

Original professional photo content is largely responsible for the enormous Pinterest followings of women’s magazines. Pinterest users want to to share pretty things and DIY projects.

VIDEO:More women than men view videos on social networks such as You Tube

and Vimeo.

Aside from You Tube and Vimeo, videos now appear on Facebook in a much larger and more inviting format in the new Facebook newsfeed.

Business Basics & Design World Hubs

Mobile is my new _________:

Constant CompanionMore mobile devices than computers were sold during 2012; Facebook's new newsfeed was mobile-inspired

Personal Shopper80% of smartphone owners want more mobile-optimizedproduct information while they’re shopping in stores

TelevisionMobile video consumption is growing twice as fast as online video consumption

Life Coach46% of mobile users access news and information on home & lifestyle, 49% on food

Media Hub2 in 3 smartphone users access news on their phone

Sources, flurry, Gartner, Neilsen, allFacebook, pcmag.com, comScore, Moosylvania

Leveraging the power of

Sources: Neilsen,muvee.com,allfacebook

66%of adults

use facebook

facelift:the new 2013

facebooknewsfeed invites

even more engagement

ROI:49% of facebook

marketing campaigns report a 5x ROI, 70% report

at least a3x ROI

58%of users

return daily

3.2billionlikes &

comments daily

face time:users spend on average

6.35 hours a dayengaging on facebook, nearly twice what they

spend on Google

Onebillion+ users

can’t be wrong

irresistible:A 2012 psychological journal study reported the urge for facebook use surpassed urges

for alcohol and cigarettes

165million+

monthlyunique visitors

9 reasons to engage women on

Pinterest users have a more distinctive profile than any other social network. They are most likely to be mothers, homemakers and to live in the mid-west.In the design world, Pinterest is the new pre-storyboard.

Sources: comScore, Shopify, BizzRate Insights, Converto, Socia@l Jumpstart,RJ Metrics, Nelisen, Shareaholic, Marketing pilgrim, Pew Research Center/Webber Shandwick

36% of online consumers are aware of Pinterest and 19%

are using it

Pinterest generates more referral traffic for

businesses than Google+, You Tube,

and LinkedIn combined

Pinterest retains and engages users 2-3x as efficiently as Twitter did at the same time

in its history

The number of daily Pinterest users has increased by 145% since January 2012

Pinterest attracts 1,090 visitors per

minute

Pinterest generates over 4x as much

revenue per click as Twitter and 27% more

than Facebook

Pinterest buyers spend more money, more often, and on more

items than the other top 5 social media

sites

Of people with Pinterest accounts,

21% have purchased an item after seeing it

on Pinterest

Monthly unique visitors:

25 million +