Tweeting for Profit

“Smart entrepreneurs are now doing deals in 140 characters or less”

By: Jennifer Alsever

Presented By: Joshua Sanchez &Peter Rector

Twitter BackgroundCreated in March 2006 by Jack DorseyHeadquarters in San Francisco, CAOnline social media and micro-blogging serviceEnables users to send/receive 140 character

messages better known as “Tweets”Has nearly 400 million users world wide in 6 yearsGenerated revenues of nearly 140 million (2010)One of the fastest growing companies in the world

The fastest growing social Media Site Definition of Twitter: 1.) A short bursts of

inconsequential information 2.) Chirps from birds

Players InvolvedKris Drey:

Vice President of Product Marketing at Fliqz 13 years of Web Site experience Founded vidcompare.com Compares video platforms

Fliqz: Online video hosting service 20 Employees Located in Emeryville, CA Small budget firm

Only $15,000 towards marketing a year

Continued…Fliqz: In just 3 months @Fliqz had:

1,358 followers 21 new sales leads One $6,000 a year contract landed And another free way to market to the masses

Only cost to using twitter is the cost of your time Kris Drey, VP of Marketing, estimates 8 hours a

week on twitter The equivalent of 2% Marketing Budget per year

More PlayersFrank Horbelt

Founder of 52Teas Small retail store located in Wichita More than doubled sales of handcrafted teas In 2007 one or two packages were shipped every

two/three weeks Currently “we ship 52 packages a week”

Ashleigh Cole Operations manager at Mission Pie bakery Tweets info on seasonal organic pies Commonly sells out

Continued SuccessBrent Arslaner

Vice-president of marketing at Unisfair Limited twitter usage to thirty minutes a day Focused on relevant “tweets” such as “event

canceled” Found: 160 key analysts, partners, prospective

clients, bloggers etc. Found potential client, sales team closed deal

almost immediately

Potential HazardsTime-suck

Easy to waste resources Filters are not perfect

Name theft Competitors may use it to their advantage

Option to sign up with any available name Search “Starbucks”, results vary

Twitter CultureAvoid overly aggressive “tweeting”

Be responsive

Stick to core vales

Maintain relevance

Thanks for listening