smart homeamsterdamoctober2013
TRANSCRIPT
Yves Caseau, EVP, New Products & Innovation
October 15th, 2013V0.1
Building the Digital Home Ecosystem & Delivering Value to the Customer
2 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
FROM TELECOMMUNICATION TO DIGITAL LIFE
The telecommunication business model
is not sustainable for small operators
Revenues are declining,
telecommunications are a commodity
Costs are stable at best,
because of data usage explosion
The smartphone has become the
remote control for our digital life
Everyone has a smartphone
Touch screens are user-friendly
« Smart » is more than a remote control
Context (e.g. presence detection)
Learning / Coaching
System (global) vision
“Smart objects talk to one another ” (O. Ezratty)
3 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
DIGITAL LIFE WORKS BETTER WITH AN OPERATOR
Simplify
Plugging and maintaining
the home network is still a hard job
Maintaining connected objects
(power reset, Wifi reset, …)
Digital Swiss-Army
Knife:
• Wifi
• DLNA, …
CARE Agent
• FW download
• Dynamic monitoring Proactive
• reboot
• data collection
• remote tests
System of agents
• check status/
connectivity
• 3G alerts !
Any device
with open OS
• localized (cf. SONOS)
May invoke CARE
agent for diagnosis &
repair
Source:IBM
Assist
Last resort : self-assistance is preferred
Still, many digital life experience would be easier if assistance were available
System thinking & instrumenting is required → Build a “smart home network”
Explain, Educate
Most of our customers do not realize
the potential of what is available today:
cloud services, connected devices,
and the combination thereof
4 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
FROM SERVICE TO BUSINESS MODEL INNOVATION
Platform Model
Attract innovation from outside players
Build service assets (hardware & software)
that others will leverage
Build API (interfaces)
From « i-mode »™ to « h-mode »
Showcase other brands !
Portal strategy : B-domo example
Build usage before value
How to ?
Open software – Web culture
« Product culture » - value comes from
incremental sales of accessories
“Home Appstore” model
5 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
SMART HOME : MORE COMFORT, CONTROL AND
EFFICIENCY THROUGH NEW DIGITAL SERVICES
Houses are becoming « smart » by adding connected objects and services
Home automation(comfort, simplicity,efficience)
Communication & Media Service operators
Energy ManagementSecurity
E-Health…
Open ecosystem
Customers pick their
own products and
service brands
Surveillance
Others
Temperature setup
& monitoring
Plug & appliances
control
Smoke detectors
Air quality …
6 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
STEP-BY-STEP CONSTRUCTION OF
DIGITAL HOME SERVICES ECOSYSTEM
Connected Devices & Sensors
Home Network: objects
communicate with one another
HSM: interoperability
through a common
language
Home
AppStore
Rules
« Calm Computing »
Invisible
System learns about the user,
not the opposite !
Switch-off at any time
The « Smart Home » vision will be deployed gradually through a maturity model
« Maslow Pyramid »
structure:each step is required for the
next one
No « killer app », a « long tail »
of comfort apps
Home Service Model (Home as a computing platform)
Smartphone is the key enabler :
control at your fingertips
7 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
SMART HOMES TAKE CARE OF YOU …
Stories Context Web of Things
Operator’s added
value
Dependent Care
Home Surveillance
Home Monitoring
Home Automation
Energy controlEnergy coaching
System & Care
Scenarios (Life
Moments), not
capabilities
Product culture
Peace of Mind
More Free Time,
Less Effort
Stay in touch
Spend Less
8 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
A CONFEDERATION OF OPEN ECOSYSTEMS
Few apps,
no traction
Entertainment
Automation
Security
?
Legitimate
Ecosystem
ambition
System of
screens: Home
User Interface !
Missed
opportunites
« iHome »
AppStore
Complete Home as a Computing Platform
Great Apps !
Confederation
firewall
protection
Enriched
automation
Enriched
Control
Ho
me
se
rvic
e b
us
9 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
Open ecosystem requires standardized architecture, interfaces and software components
THE HEART OF THE SMART HOME IS A HOME SERVER
Moore’s Law
consequence: Home
Gateway becomes
Home Server
Plateform
Validation / Provisioning
HSM
I need an open, standard
and “fun” SDK
SDK
App
Developer
OSGI
Bbox
Digital Home Service
Domains
Communication
Energy Management
Media Security Health Automation
10 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
« Zero clicks services »
Based on « context » (presence, localization, sensors, …)
Based on anticipation/forecast (schedule, Web services, ...)
Based on machine learning (Big Data)
From “Touch Rules” (Home Automation scenarios)
… To “Context Rules” that leverage “intent knowledge”
Better than “If This Then That”
Time x Location x What x Intent → WebBot x Alert / Action
Sensors, usage logs Schedule, Todo lists, … Platform model
YOUR SMART HOME KNOWS ABOUT YOU
11 / 11Smart Homes – Amsterdam – Yves CASEAU – October 2013
CONCLUSION
Digital Homes start with connected objects
Strive for repetitive usage and organic growth
Viral adoption
Operator’s role is to build a platform
No killer apps, since market is segmented
(long tail) → Appstore required
Home Service Model
Calm Digital Homes
Invisible
Learn from the user, no training required
May be controlled or disabled with one click