smart investment! · 2016. 12. 5. · advertisers have a different range of budgets and...

benchvertising.com

Smart Investment!

b Benchvertising.comI N N OVAT I V E , U N I Q U E & E N V I R O N M E N TA L LY F R I E N D LY

Benchvertising – Innovative, unique & environmentally friendly

Who are we?Benchvertising.com is a global business initiative specialising in bench advertising, which is a growing multi-billion euro industry. It has patented innovative, unique and environmentally friendly outdoor benches (registered under code: BAD 15650), appropriate for out-of-home advertising.

Now, Benchvertising.com is franchising their expertise to allow franchisees an opportunity to share their vision of the future of advertising, which helps local community growth and brings a substantial income to the franchisee. Only Benchvertising.com franchisees are entitled to strategically position and manage Benches in their local community, and to sell advertising slots to other businesses.

And what is benchvertising?It is an advertising display on a city bench, used to show an advertiser’s product or service. It is a new and innovative way of out-of-home (OOH) advertising – benchvertising.

Benchvertising’s social influence is immense, it revolutionises the traditional bench, by bringing people together, giving soul to the green and other areas in local communities and making money for Bench owners. Bench is producing profits as well as tremendous excitement in many communities.


An advertising display

on a city bench, used to

show an advertiser’s

product or service.

It is a new and innovative

way of out-of-home

(OOH) advertising –

Benchvertising

The Bench

What is so special about the Bench? Our modern, functional, eco-friendly, easily-installed and highly-resistant Bench has gained wide community acceptance. It is produced with great care, made from carefully selected solid wood with high quality and durability. A design with clean and decisive lines, ideal for public spaces, parks, and other community areas. With its elegance and wrap-around feeling of comfort, Bench provides unrivalled comfort for all pedestrians.

Bench can be enjoyed in all weather conditions. Since it folds, it stays dry on rainy days. It also brings a revolution in OOH advertising by creating a full-senses brand experience. Special technology enables the installation of audio and scent stimuli which can be activated when unfolding the Bench.

Special technology

enables the installation

of audio and scent

stimuli which can

be activated when

unfolding the Bench

Quality

• made with care from thoughtfully selected wood

• great workmanship & durability

• eco friendly

Modern Design

• clean and decisive lines• ideal for public spaces

parks, and other community areas

Functionality

• easily-installed• folds, stays dry on

rainy days• comfortable

Innovative

• revolution in OOH advertising • full-senses brand

experience • audio and scent stimuli

But we cannot do it all by ourselves. We need you to franchise and spread our idea into your own community! Are you the right person for it?

Franchise

Have you always dreamed of owning your own profitable business but have not had the money, know-how or guidance to get started?If YES, we offer you the opportunity to generate profits from a part-time business that owns and rents advertising space on outdoor benches. There are just five simple steps that you need to follow:

Become a franchisee of Benchvertising.com

Procure the Benches from

Benchvertising.com

Secure local authority approval for locations where you will install Benches

Rent the advertising space to the local

business community and charge on average 100,00 € per month for each advertising space

on a Bench

Get connected with local businesses

that can provide printing services

for your advertisers. You will charge

advertisers extra for these additional

services

Become afranchisee

Procurethe benches

Get approval

Rent space

Printing services

2 4 531


Progressing from step 1 to step 5, with our close guidance, your new business can return your investment after month five. Reaching full capacity of 24.000,00 € in selling advertising space on 20 Benches, you can make up to 10.500,00 € of profit in the first year of investment. On the contrary, if the investment does not pay off after five years, we will refund the amount of the investment equivalent to the turnover that you did not achieve based on your advertisement spaces sales.

Am I the ideal person to become the Benchvertising.com franchisee? Ideally, you should have good contacts within your local community. You enjoy working with people and networking, and your communication skills are great. You are self-motivated and willing to acquire additional sales and marketing skills.

If the investment does not

pay off after five years, we

will refund the amount of

the investment equivalent

to the turnover that you

did not achieve24,000 €Advertising

space revenue

10.500 €Profit in the

first year

OK, I got it. I am an ideal person for this business. But why would I become involved in the franchise with Benchvertising?

#2: While doing business, and making money, you are also enriching your local community by making it more comfortable and pleasant for outdoor activities.

#4: Low failure rate! Benchvertising is an established concept that has proven itself to be successful. There are much better chances of creating a success than starting an independent business. Benchvertising has never been in such demand as it is today, because of its efficiency, effectiveness, location exclusivity and social impact in the local community.

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2

3

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#1: A Benchvertising business is a part-time business with a full-time income! You can compare it with other business models that you can franchise: retail businesses are most likely to be open 9am-5pm up to six days per week; many service-related businesses are only able to operate in favourable weather conditions, and many multi-level marketing businesses are often not what they are advertised to be. Compared to these, your Benchvertising business can be established outside normal working hours and generates continuous income. Do not forget about some extras: flexible working hours, small start-up costs, it can be home-based job.

#3: An average-sized city with a population of 30,000 can generally accommodate between 50 and 300 benches. As these benches are making money for you, you can continue to install additional benches in neighbouring suburbs to generate greater income. The bench ads stay in place and make money for you! Do not forget, usually, advertisers sign a rental agreement for a period of 2-12 months.

OK, Benchvertising is the best business for me, but is Benchvertising.com the best franchiser? These are some facts about why Benchvertising.com is the best franchiser within this business:

#3: Benchvertising is a highly profitable business for you. You make money selling ad space on your Benches, but if you aim higher, you can also rent ad space on all Benches within the virtual network.

#4: Benchvertising.com helps with your start up and beyond, supplying you with knowledge, online training, 24/7 support and assistance with the identification and selection of the best areas to install your benches.

#1: It is a risk-free investment. If your business does not return the investment in a five-year period Benchvertising.com will refund up to the amount of your initial investment.

#2: Your Benches will be mapped online. Thus, you will join a global virtual network of all Benchvertising.com franchises around the world. This network will give you the opportunity to make money from other franchised Benches (15% on ad sales) providing user friendly solutions for mapping and media planning. At the same time, other franchisees will also be able to offer your available Benches, thus making you money (60% on ad sales). Note that no one can rent ad space on your Benches without your explicit approval.

So I became a Benchvertising.com franchisee. What is my selling proposition to the potential clients?

Do you know any company that wouldn’t want to see themselves on an easily spotted outdoor advertising medium? We don’t!

Advertisers who use OOH advertising range from large corporations, government agencies and nonprofit organizations who wish to expand their media coverage, to SMEs and start-ups, due to the affordable price of advertising on benches. Benchvertising connects with final customers, because of its local nature and ability to enter parks and community areas, which are restricted for traditional OOH media.

Whether it’s a product or a service, a bench ad delivers a targeted message to the general public at a low cost. Furthermore, it can create brand experience for all senses (with audio and scent included), which provides an extra value compared to any other advertising media. For those and other reasons, advertising on benches is a popular OOH advertising method to boost income and exposure to a message.

b

FACT 1EFFICIENCY

Advertisers have a different range of budgets and Benchvertising provides the best value for money in OOH advertising. Compared to other OOH media (e.g. billboards, truck side, bus shelter) Benchvertising is substantially cheaper (on average 4 to 5 times cheaper than billboard space). They are also less expensive than all other forms of traditional advertising (newspaper, magazine, radio, TV) so they draw a larger potential customer base. It is easy to plan, implement and track, with proven results.

FACT 2EFFECTIVENESS

Targeting customers with Benchvertising is easy and efficient, thus providing an excellent exposure to pedestrians 24 hours a day, 7 days a week. It provides an effective media for point-of-purchase marketing, since Benches can be placed near to supermarkets, malls, movie theatres, etc.

FACT 3LOCATION EXCLUSIVITY

Benches are placed in high traffic areas which are off-limits for other traditional OOH media (e.g. pedestrian zones, parks, tourist attractions). Not only are the bench advertising signs visible to those sitting on the benches, they are also visible to the walking public.

FACT 4SOCIAL IMPACT

Advertisers using Benchvertising are enhancing their social responsibility by participating in the creation of pleasant areas. Beautiful parks and community areas will further increase socialisation and connect people.

In a nut shell, to rent Benchvertising means to use a cost-effective medium that is always on!

The reasons why advertisers would love to buy your Benchvertising spots are:

Financial Projections

Finances/Calculations/ROI1

MONTH UNITSREVENUE (€)

AVERAGE ADVERTISEMENT PRICECOST (€)

INVESTMENT + COMMISSION (25%) RETURN

ON INVESTMENT

(€)PER UNIT TOTAL CUMULATIVE PER UNIT TOTAL CUMULATIVE

M02 20 0 0 0 375.00 7,500.00 7,500.00 -7,500.00

M1 20 100.00 2,000.00 2,000.00 25.00 500.00 8,000.00 -6,000.00

M2 20 100.00 2,000.00 4,000.00 25.00 500.00 8,500.00 -4,500.00

M3 20 100.00 2,000.00 6,000.00 25.00 500.00 9,000.00 -3,000.00

M4 20 100.00 2,000.00 8,000.00 25.00 500.00 9,500.00 -1,500.00

M5 20 100.00 2,000.00 10,000.00 25.00 500.00 10,000.00 0.00

M6 20 100.00 2,000.00 12,000.00 25.00 500.00 10,500.00 1,500.00

M7 20 100.00 2,000.00 14,000.00 25.00 500.00 11,000.00 3,000.00

M8 20 100.00 2,000.00 16,000.00 25.00 500.00 11,500.00 4,500.00

M9 20 100.00 2,000.00 18,000.00 25.00 500.00 12,000.00 6,000.00

M10 20 100.00 2,000.00 20,000.00 25.00 500.00 12,500.00 7,500.00

M11 20 100.00 2,000.00 22,000.00 25.00 500.00 13,000.00 9,000.00

M12 20 100.00 2,000.00 24,000.00 25.00 500.00 13,500.00 10,500.00

1 Illustrative example did not include VAT

2 Initial investment per Bench – FCO Manufacturer storage

Note: Do not forget, most businesses take between three and five years to become profitable and many fail within the first two years, while Benchvertising.com gives you the possibility to break even after only five months. However, you may need to establish your own business with the additional costs for starting a limited company and monthly operating costs might be added. In this case, the initial investment might be increased.

As a Benchvertising.com franchisee, your Benches will become part of the global online sales network, where you will have access to all Bench locations. This network allows you to sell ad spaces on all available Benches around the world. At the same time, network members can help you to fill free ad spaces on your Benches. Conditions for all members of the global sales network are regulated and displayed below.

Cummulative revenue

Cummulative costs

Return on investment

30,000.00

25,000.00

20,000.00

15,000.00

10,000.00

5,000.00

0

-5,000.00

10,000.00

Cummulative costs Cummulative revenue Return on investment€

M0 M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12

60% Bench Owner25% Benchvertising.com15% Sales Commision 60%

Comprehensive business

management and industry

online training in addition

to Benchvertising.com

dedicated ongoing

support system 24/7


TO SUMMARISE What do I get for my investment?

Most franchises range in start-up costs from EUR 30.000-250.000. In addition, there are ongoing franchisee fees of between 5% and 30%! We are different!

Investment:

Initial investment: starting from 375,00 €

Initial franchise fee: 0 €

Monthly franchise fee: 0 €

Franchisers commission per sold ad space: 25% or 10 € min per Bench monthly

Term of agreement: 5 years with possibility of renewal

Renewal fee: 0 €

You get:

Bench(es) to be installed

Comprehensive business management and industry online training in addition to Benchvertising.com dedicated ongoing support system 24/7

Access to global online sales network

In accordance with Benchvertising.com investment insurance policy, failed investments after five years will be refunded

Contactswww.benchvertising.com [email protected]


smart investment! · 2016. 12. 5. · advertisers have a different range of budgets and...

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