smart keywords: unlocking your blog's potential (blog elevated 2013)

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Smart Keywords Unlocking your blog’s potential! Zach Doty, Digital Marketing Specialist, Forthea @zldoty | [email protected]

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Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.

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Page 1: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Smart KeywordsUnlocking your blog’s potential!

Zach Doty, Digital Marketing Specialist, Forthea@zldoty | [email protected]

Page 2: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Howdy!#BlogElevated

I’m Zach. I work at Forthea.

I’d love to hear about yourblog afterward!

Page 3: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Questions During The Presentation?

#BlogElevated

Tweet @zldoty and we’ll come back to the question at the end!

Page 4: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

What am I learning?#BlogElevated

Searching for answer, not browsing.

Keywords: The Question.

Practice & Play: Using keywords.

How to pick the best keywords.

Page 5: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Keywords…What?#BlogElevated

Page 6: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Keywords…What?#BlogElevated

Page 7: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)
Page 8: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Information

Page 9: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Information

Page 10: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Navigation

Page 11: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Navigation

Page 12: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Transaction

Page 13: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)
Page 14: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)
Page 15: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

h/t moz:http://bit.ly/13X2103

Page 16: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Fatty Head FoodMid Chunk Food BlogsLong Tail Gluten-Free Cooking Blog

Page 17: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

But really…how does this work on my site?

Page 18: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Home Page - Cooking & Food

Category - RecipesTag -

Gluten FreeArticle-Gluten Free

Brownie Recipe

Page 19: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

myblog.com Cooking Blogmyblog.com/category Gluten-Free Cookingmyblog.com/tag Gluten-Free Recipesmyblog.com/article Gluten-Free Brownie Recipe

Page 20: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)
Page 21: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Picking the Best Keywords#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Let’s start at the beginning…

Page 22: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Picking the Best Keywords#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Google Analytics- Traffic Sources > Sources > Search > Organic

Google Webmaster Tools- Search Traffic > Search Queries

Page 23: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Picking the Best Keywords#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Lots of Searches

Scant Competition

Page 24: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Finding High Volume Keywords

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Wordtracker

Page 25: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Finding High Volume Keywords

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Wordstream

Page 26: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Finding High Volume Keywords

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Google Keyword Planner

Page 27: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Finding Low Competition Keywords

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Find out how many pages you’re

competing against…

Page 28: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Finding the Keepers

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Number of Searches / Competing Pages

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1.What Keywords are on my Site?

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

wordle.net

Page 31: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

2. Are My Keywords Working?

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

seo.forthea.com

Page 32: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

2. Are My Keywords Working?

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

Page 33: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

3. How do I constantly track steps 1 & 2?

#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

analyticsseo.com/free

Page 34: Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Thanks!#BlogElevated

@zldoty | [email protected]