smart keywords: unlocking your blog's potential (blog elevated 2013)
DESCRIPTION
Breakout Session from Blog Elevated 2013. Presentation by Zach Doty of Forthea Interactive & Digital Marketing in Houston, Texas. Methods, suggestions & tips on effective SEO keyword research for bloggers.TRANSCRIPT
Smart KeywordsUnlocking your blog’s potential!
Zach Doty, Digital Marketing Specialist, Forthea@zldoty | [email protected]
Howdy!#BlogElevated
I’m Zach. I work at Forthea.
I’d love to hear about yourblog afterward!
Questions During The Presentation?
#BlogElevated
Tweet @zldoty and we’ll come back to the question at the end!
What am I learning?#BlogElevated
Searching for answer, not browsing.
Keywords: The Question.
Practice & Play: Using keywords.
How to pick the best keywords.
Keywords…What?#BlogElevated
Keywords…What?#BlogElevated
Why Do We Search?#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information
Why Do We Search?#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Information
Why Do We Search?#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation
Why Do We Search?#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Navigation
Why Do We Search?#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Transaction
Using Keywords on Site#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
h/t moz:http://bit.ly/13X2103
Using Keywords on Site#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Fatty Head FoodMid Chunk Food BlogsLong Tail Gluten-Free Cooking Blog
But really…how does this work on my site?
Using Keywords on Site#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Home Page - Cooking & Food
Category - RecipesTag -
Gluten FreeArticle-Gluten Free
Brownie Recipe
Using Keywords on Site#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
myblog.com Cooking Blogmyblog.com/category Gluten-Free Cookingmyblog.com/tag Gluten-Free Recipesmyblog.com/article Gluten-Free Brownie Recipe
Picking the Best Keywords#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Let’s start at the beginning…
Picking the Best Keywords#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Analytics- Traffic Sources > Sources > Search > Organic
Google Webmaster Tools- Search Traffic > Search Queries
Picking the Best Keywords#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Lots of Searches
Scant Competition
Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordtracker
Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Wordstream
Finding High Volume Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Google Keyword Planner
Finding Low Competition Keywords
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Find out how many pages you’re
competing against…
Finding the Keepers
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
Number of Searches / Competing Pages
1.What Keywords are on my Site?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
wordle.net
2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
seo.forthea.com
2. Are My Keywords Working?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
3. How do I constantly track steps 1 & 2?
#BlogElevated
Using Keywords on SiteKeywords: The Question Picking Your Keywords
But wait…
There’s
more!
analyticsseo.com/free
Thanks!#BlogElevated
@zldoty | [email protected]