smart ‘nudging’ strategies for the win: how virgin changed an important employee behavior
TRANSCRIPT
Smart ‘Nudging’ Strategies for the Win: How Virgin Changed an Important
Employee Behavior
Claire LambertVirgin Atlantic
Randomised groups
1Control
Information+
Targets +
Donation
4
Information+
Targets
3
Informationonly
2
Hawthorne effect
1Control
Information+
Targets +
Donation
4
Information+
Targets
3
Informationonly
2