smart & persuasive advertising techniques
TRANSCRIPT
SMART OUTDOOR
ADVERTISING
Toronto’s #1 Outdoor Advertising Company offers unique and creative ideas and opportunities to carry out your brand and messages to a new level. Smart Outdoor Advertising is your one stop shop for all outdoor advertising needs and offers largest mobile billboard - LED Advertising Truck, the newest, hottest & incredible form of Outdoor Advertising in Toronto. We offer great digital advertising services in Canada to grow your network.
Are you an ad detective?Are you an ad detective?
Play this ad detective game! Look at the following Data,
Pictures and find the advertising technique.
Smart & Persuasive Advertising Techniques
Impact of Colours in AdvertisingImpact of Colours in Advertising
Colour is one of the most of exciting things in the world.
• Since the beginning colors have stirred our emotions. • White chalk was a precious tool in the hands of paleolithic artists.
Gold from the very first civilisations reminded us of the sun.• A desire for the mysterious and exotic blue changed the course of
history. • Colors are an essential tool in endorsing advertising, quietly
conveying and improving the importance of the message.• Depending upon the product or service you're attempting to
promote, you can make utilization of the color shading range to your own particular leverage.
Four qualities that make up a good adFour qualities that make up a good ad
1. Attracts attention: attractive COLORS, BOLD HEADINGS, and pictures
2. Arouses interest: good word choice
3. Creates desire: uses propaganda techniques to make you believe you want it or need it
4. Causes action: gets results. Sells the product to the targeted audience.
• Outdoor and print advertising intensely depend on the effect of colors, which should be utilized to supplement the product or services and to appeal the target audience.
• The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
Colour Makes Your Message AttractiveColour Makes Your Message Attractive
Color Preferences by GenderColor Preferences by Gender
Women’s Favorite ColorsMen’s Favorite Colors
Colours DescribedColours Described
Red: represents: courage, warmth, strength, energy, but also: aggression and strain
Blue: represents: trust, communication, efficiency, duty, but also: coldness and aloofness
Yellow: represents: optimism, confidence, self-esteem, emotional strength, but also: fear and jealousy
Green: represents: harmony, life, refreshment, rest, but also: boredom and primitivism
Orange: represents: food, warmth, security, but also: deprivation and frustration
Pink: represents: nurture, warmth, femininity, love, but also: promiscuity and weakness
Colours DescribedColours Described
Violet: represents: spiritual awareness, vision, luxury, truth, but also: suppression and introversion
Grey: represents: neutrality, but also: lack of confidence, dampness and lack of energy
Black: represents: sophistication, glamour, security, but also: oppression, coldness and evil
White: represents: purity, efficiency, clarity but also: coldness, sterility
Brown: represents: seriousness, warmth, nature, but also: lack of sophistication and heaviness
Facts and FiguresStatistics
Facts and FiguresStatistics
In this persuasive technique, numbers, tables, and graphs are used to show statistics of both sides.• Facts and Figures – statistics to prove superiority.
• Magic Ingredients – suggests some miraculous discovery makes product exceptionally effective.
• Hidden Fears – suggests that user is safe from some danger.
Expert OpinionsExpert Opinions
•They use experts such as engineers, technicians, marketers, business trainers and celebrities to say that they recommend this product.
•Example: 4 out of 5 advertiser refers Smart Outdoor Advertising
Logical AppealLogical Appeal
• Advertisers try to convince you to make the right decision, smart decision or best choice in purchasing their product
• Examples: It makes sense to buy this▫Save time and money with this▫Shop smart, buy here▫If you are smart, you will buy this product. It makes sense
Glittering Generalization
Glittering Generalization
Using simple phrases that sound good but have no real value or meaning.
Examples:• “I am the candidate for change.”• The Acura automobile slogan, “Advance.”• “It’s new!”• A popular slogan on teacher stationery,
“Making the Difference!”
Transfer or Emotional Appeal
Transfer or Emotional Appeal
Positive feelings/desires are connected to a product/userTransfers positive feelings we have of something we know to something we don’t.
• Love/ Popularity• Fame• Wealth• Power• Attractiveness
RepetitionRepetition
•Words or phrases in an advertisement are repeated several times for effect. Repetition gets your attention and stresses a slogan or product
•Repeating something helps you remember the product or ad
Use SloganUse Slogan• A catchword or phrase loaded with emotion• Often sells through repetition• Clever and easy to remember• Stays with you a long time• Often a melody you already know
EXAMPLE:• Mark Your Brand With a Head Start - Smart Mobile Billboards.• Bridge the gap and grow.• Promote your brand where customers are.• Transforming viewers into customers.
Engaging TechniquesEngaging Techniques
•Wit and Humor – diverts audience and gives a reason to laugh often through the use of clever visuals and/or language.
•Rewards – bonus awarded to consumer for purchase. (Toys, gimmicks, rebates, free payment, etc.)
Last one! (Advanced class)
Last one! (Advanced class)
Card Stacking:•Only presents information that is positive to
a product and omits negative information.
Get Started !!Get Started !!
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Contact : (855) 899-6051Website : www.smartoutdooradvertising.com
Address : 99 Ingram drive, #202, Toronto, Canada
Official Mail : [email protected]
Contact : (855) 899-6051Website : www.smartoutdooradvertising.com
Address : 99 Ingram drive, #202, Toronto, Canada
Official Mail : [email protected]
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