smart social media that sells more books€¦ · how to sell without being sales-y: 80/20 •...
TRANSCRIPT
SMART Social Media That Sells More Books
Our Yellow Brick Road…
• Challenges • What is SMART Marketing? • The Big Three • Facebook FAQ • It’s Your Turn
Challenges • What to post?
• How to use social media w/o being sales-y
• Which channels are the best for me?
• Understanding page reach & FB algorithm
How to sell without being sales-y: 80/20 • Convey that you care
• Share credit where due & shout out
• Always be appropriate and non-controversial
• Be positive – data favors positive posts
SMART Marketing • Sustainable
• Manageable • Audience-Specific • Relevant • Tactics-Last/Strategy First
The Big Three
• Website
• Facebook Page
• Email List
Facebook FAQ • Which Page?
• Profile, Page, or Group?
• Images
Also: • Ads • Marketing
Materials
Image cheat sheet URL: http://bit.ly/1MxM3lZ
Facebook FAQ • Which Page?
• Profile, Page, or Group?
• Images
• Content
Shout Outs T/Us
Food Fashion
Fun
Contest Freebies
Polls
Pop Culture
Hobby Photos Books
Cross Promo/ News
Book Sales & Deals
Other Authors
Facebook FAQ • Which Page?
• Profile, Page, or Group?
• Images
• Content
• Ads
Facebook FAQ • Which Page?
• Profile, Page, or Group?
• Images
• Content
• Ads • Algorithm/Reach
+ • Relationships • Personalized post types • Device • Story bumping
It’s Your Turn… Connect with me: Weekly tips email: bit.ly/cksymetips Twitter: @cksyme Facebook Group: SMART Social Media For Authors Pinterest: CKSyme Media Group/Chris Syme Website/Blog: cksyme.com Email: [email protected]