smart start
TRANSCRIPT
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THE SMART-START SERIES
Business Startup
by Rudy Tantra Darwis
© 2012-2013
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HOWto
SMART-START
Your Business8 easy steps
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SMARTSTART
WHATis
?
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SMART
START
start with the goal in MIND
don’t reinventing MODIFYING the wheel
create NETWORKING
maintain TRUST
enjoy your JOURNEY
backup PLAN
dare to START
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FIRSTstep
passion, passion, passion!
SMART
START
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FIRSTstep
• finding your passion
• distinguish hobby and passion
• not all ideas work
• meet a mentor
• financial is important but not a problem
• don’t sweat the small stuff
• it’s not easy but possible
• define your visionSMART
START
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SECONDstep
from passion to business
SMART
START
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• passion can create business
• passion only is not enough
• pay attention to critics but don’t be carried away
• look around, where are you now?
• your unique point(s)
• focus!
SECONDstep
SMART
START
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THIRDstep
business to provide solutions
SMART
START
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• give your customer a solution for free
• value your solution
• find a way to monetize
• link it to your passion
• let the world knows your solution
THIRDstep
SMART
START
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FOURTHstep
from products to services
SMART
START
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• service is to provide added value to products (not repair!)
• provide service from beginning
• all businesses are service provider
• service with heart
• handling complaints
• define your missions
FOURTHstep
SMART
START
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FIFTHstep
business with resilience
SMART
START
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SMART
START
• understand the risks
• resilience from challenges
• sometime you lose sometime you win
• know when to shrink and expand
• resilience for long term commitment
• keep growing with your customers
FIFTHstep
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SIXTHstep
business with leverage
SMART
START
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• multiple your output not input
• measure how big is your market
• identify your potential resources
• continue innovation
• top-up selling
• target to hundreds, thousands or even millions!
SIXTHstep
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SEVENTHstep
business with repeatability
SMART
START
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• reinvent, reinvest
• find your core competence
• share your idea, business, system
• licensing & franchising
SEVENTHstep
SMART
START
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EIGHTHstep
exit plan
SMART
START
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• sale or succession
• find the best talents
• be organized
• get the system works
EIGHTHstep
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SMARTSTART
THATit’s.
!
let’sso,