1

Business Services

End User Experience Evolution

PSTN Circuit switched Analog Digital SS7 ISDN

Converged Environment Device and access technology agnostic , Rich Converged Apps & Content

time

3G /4GWireless Data oriented communication W-CDMA GPRS/UMTS Application rich

IP Packet Switched Internet VoIP Instant Messaging Web Applications

Co

nve

rgen

ce

Wireless Circuit switched Analog Digital 2G (GSM & CDMA)

Business Services

What does it mean for Enterprise ?

Applications • Hybrid – Premises and Cloud based

• Data rendering capability for multiple devices

• Relatively open interfaced

Devices & Screens • Application access on laptop, mobile, Tablet

• Access agnostic Ethernet, WI FI , 3G, CDMA,

LTE ..

Customer Interface • Customer relationship Vs service relationship

• Deeper knowledge needed across the interaction

points

• Analytics .. Big Data for monetization

Communication

• Communication across multiple channels Voice,

Internet , Social

• Unpredictable demand . Can not size your

network for peak load

• Geography and resourcing

Business Services

& Challenges it brings

Lowering Operational Cost

Keeping it Simple

Always On Connectivity solutions

Social Media Integrations

Technology Obsolescence

Global Competition

Cut Cost - Optimize Expenses

Outsourcing

Increase reach

Increase Productivity

Scaling the operations

Business Services

Increased Demand for New Consumption Models

Cu

sto

me

r P

rem

ise

Eq

uip

me

nt

12%+

Self Management Conferencing Tele-Presence Enterprise Social Software

Integrated Applications

Messaging IP Communications

Man

age

d C

PE

Ho

ste

d S

erv

ice

s Sa

aS

27%+

18%+

23%+

CA

GR

20

13

Feature rich demands outpacing traditional requirements

Business Services

CLOUD ON PREMISE

Converged Communications

Technology Adoption Managed Services

Integrated Access

Any Device, anywhere to my community & beyond

Tata Docomo: Delivering an Integrated Collaboration

Experience

Business Services

Tata Docomo - Partnering in Solutions

• Photon

• Broadband

• ILL

• MPLS

• NPL

• IPLC

• Ethernet

• Wi-Fi

• GSM

• CDMA

• Wireline

Voice

• Walky

• PRI/ BRI

• Centrex

• Audio Conf

• SIP Trunks

• IP Centrex

• Insta CC

• M – VoIP

• IPLC CC

• GIPVC

• Insta Meet

• Insta office

• Insta HR

• Insta CRM

• Mobile Apps

• M2M

• Enterprise

Mobility

• MaaS

Enterprise Voice Enterprise Data Cloud & Application

IP Voice TDM / Mobile

Voice Cloud Mobility Apps Data

Comprehensive end-to-end solutions for business needs

Business Services

Convergence : Applications & Devices

Multiple devices

• Finance & Accounting

• Supply chain

• Human Resources

• Sales Force

• Etc

Single device

• Sales Force automation

• Service Ticket Management

• Data Collection

• Etc

Large screen apps Small/medium screen

Ca

pti

ve

Clo

ud

Business Services

Tata Docomo - Small screen applications on Cloud

Direct Sales

Data collection Post sales/ Servicing Sales

Indirect Sales

Lead management

Service Ticket Management

Trouble ticketing

Customer verification

Market Research

KYC process

Retail audit

Other data collection Merchandising Collections

Multi OS

Mobile

payments OCR Location Speech to

text

Framework based approach to application development

Device

Management

Business Services

The customer and the business issues

• Traditional process for lead management through phone and follow up

• Information loss and poor response time

• Manual process to capture voice of customer

• Lack of real time information

• Low productivity

• High costs of operations

Solution by Tata Docomo

• Framework based Lead Manager Application

• Tablets / Smart Phone

• Mobile connectivity

Use case : Financial Services Organization

The Impact

• Automated application to allocate lead to field executive and

tracking it

• Faster action on leads and information collection

• Higher response time thereby improving customer satisfaction

Business Services

Touching the Core … Enterprise Voice

Next Generation Services

3 Separate communication modes

Fixed Line, Mobile, Data

Converged Feature Rich Services

Next Generation of Voice Services - Making communication powerful & Simple

Business Services

What is a SIP Trunk?

• SIP trunk is an IP based PSTN Trunk. This first step towards convergence in PSTN telephony is

going to change the landscape of voice communications in India.

• Unlike in traditional telephony, where bundles of physical wires are being delivered from the service

provider to a business, a SIP trunk allows a company to:

• Replace Multiple PRI lines with single physical link scaling from minimum 20 to 1500 voice

channels.

• Easy maintenance and up-gradation

• Adopt future proof technology

Business Services

SIP Trunk: Industry first

2 3 $ave Scale

• No hardware upgrade required

for multiple PRI ports

• Low maintenance

• Investment protection

• Aggregated SIP Trunk*

• Easy upgrades with BW

increase

• Single port termination

• Future proof

• Seasonal Call Volume*

• No multiple physical links

• Open Standards

• Single Network for data

and voice*

1 Simplify

2 Save

3 Scale

Over 7000 Ports

Operational

Over 40 Live

customers Over 100 % MoM

Growth

Over 40 %

Customers

Scaled up

Business Services

Case Study: VMC Technologies

SIP Trunk by Tata Docomo

• VMC Technologies was given 300 SIP

channels delivered on IP link.

• SIP Trunk ensured easy scalability when

required by VMC Technologies without any

more physical ports/ links required.

• Due to lesser post dial delay, call maturity was

faster on SIP Trunk compared to PRI which

increased the efficiency of dialer.

The Benefits

• Increased dialer efficiency made it ideal

solution for OBD process.

• No more dependency on chassis based up-

gradation on hardware, reduction in AMC/Data

centre operation costs.

• Open standard SIP Codec gives good ROI,

higher productivity, and flexibility to add more

channels on the same Ethernet port.

Moving to SIP Trunk, with 100

channels at first, and then ramping

upto 300, was the most cost effective

move that we have made recently. It

has resulted in a saving of approx

50 lakhs for my company and has

given us greater flexibility in terms

of operations and scalability. To top

that, our experience with the Tata

Docomo team has been nothing short

of excellent. We get support and

quick turnaround from the team

even at odd hours. How many other

companies serving us could boast of

that? None.”

Mayank Awasthi,

Senior VP,

VMC Technologies

Business Services

Use case 2: BPO – Outbound process

The customer and the business issues

• Outbound voice campaign using OBD server.

• PSTN access with 900 channels for domestic calling.

• Faster connectivity and higher ASR so as to deliver calls to target audience in a given

span.

• CAPEX and OPEX savings on dialer platform

• Integration of PSTN access service with their in-house developed OBD platform

Solution by Tata Docomo

• Nine Hundred SIP channels distributed into five physical links of 180

channel each (180*5) connected to 5 different OBD servers

• Each SIP Trunk is connected to Ethernet port at respective dialers with

each dialer having 2 ports, one for local LAN and other for housing TTL

SIP Trunk.

• Multiple CLIs for handling multiple OBD process with unique CLIs from

same dialer.

The Benefits

• CAPEX savings as no PRI cards required for housing 30

PRIs corresponding to 900 channels

• Optimum dialer utilization with faster call set up time due to

lesser post dial delay

• Instant deployment & upgrade as it is used on in house

developed open source platform .

Business Services

IP Centrex: Industry First

Business Services

Convergence at work

True Converged Solution - Ability to Deliver Voice, Data & Video over the

Same Infrastructure Anywhere, Any Time on Any Device

Business Services

C Convergence IP suite FMC Virtual PBX UMS

One Stop Shop FLV Mobility VAS Cloud

24x7 Helpdesk

Web based Self Care Portal

Technology Refresh ROI

Managed Voice Min CAPEX Pay per use Min Maintenance

• Single point of accountability • Investment Protection • Minimum investment • Peace of mind • Leverage on TTL’s technical expertise • End to end managed services

Going beyond voice and connectivity

Tata Docomo Strategy: Make it SIMPLE

Thank You

For details contact: mktg@tatatel.co.in

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