smart tactics to turn traffic into sales for digital goods affiliates
TRANSCRIPT
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Housekeeping Rules1. All lines are on mute
2. Use the Questions Box on the right – feel free to type questions or concerns in at any
time during the webinar-->
3. Questions will be answered throughout the webinar (so keep ‘em coming!)
4. Unanswered questions and parking lot items will be followed up on after the Webinar
5. This presentation is being recorded for later playback and sharing
6. Feedback forms will be provided at the end of the session
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Valentin RaduCEO, Marketizator Valentin is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. He has founded Marketizator, a SaaS with 100% focus on conversion optimization.
Speakers
Andra IoanaAffiliate Network Manager, AvangateAndra, the host for today’s webinar, is an expert on all things affiliates. She will take us inside the Avangate Affiliate Network and help understand why conversion rate optimization is important for an affiliate marketer.
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• Avangate Affiliate Network & Marketizator overview
• How understanding users intent can lead to an increased conversion rate
• Which are the key elements of your landing page design that will boost your traffic conversions
• How to implement website abandonment solutions
• How to use analytics to identify where your pages need optimization
• Q&A
Agenda for today
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- Award-winning integrated CRO platform: Best customer satisfaction Winter 2015
G2crowd
- A/B testing, personalization and behaviour insight surveys under the same roof
- 40 types of segments in our own engine (weather conditions, cookie, traffic sources,
etc)
- Amazon Web Services technology
- 3000 websites are testing with Marketizator
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1. Copywriting2. Commercial offer3. Unique value proposition4. The number of choices5. Trust elements6. The design elements
We don’t read. We scan.
The human eye can focus only on an area of 1-2 degrees, corresponding to foveal zone from the retina.
On a laptop, this is around 200 x 150 pixels
You can’t see 2 things at the same
time!
Use attention grabbing techniques and
be sure to put the most important thing
first
The goldfish: 9 seconds
Humans, in 2000: 12 seconds
Humans, in 2013: 8 seconds
Attention span
Source: National Center for Biotechnology Information
People are able to see only a rectangle
of ~200px at a time.
And they are able to stay focused only
for 8 seconds!
Benefits of on-exit intent technology> re-engage your abandoning visitors
> Increase your micro-conversions
> Increase your conversions
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Generate traffic
Landing page
Check GA and:
Smile
Or not :)
Standard CRO methodology
> One size fits all
> nose-driven
> hard to perform with it
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Get relevant traffic
Define your buyer persona
Remarketing
Convert!
Micro conversions
Pain data(heatmaps, surveys,
etc)
GA deep diving
A/B testing for each relevant segment /
page
Segmentation
Personalization
Advanced CRO methodology
Wasted traffic
Vilfredo Pareto - 20/80 principle
The Pareto principle was named after him and built on observations of his such as that 80% of the land in Italy was owned by 20% of the population
Segments can be related to:
1. Traffic source(Direct, organic vs paid, branded traffic, etc)
2. Behaviour (new vs returning, highly engaged, non-flirt, potential lovers ©Avinash Kaushik)
3. Results(Heavy-buyers vs new-comers)
4. Demografics(London vs non-London, etc)
3 months FREE subscription For the $105/month account (30k visits to test)
Use code: AVANGATE
LIMITED TIME GIVEAWAY - AVAILABLE ONLY THIS WEEK