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Global Smart TV Accessories Market Outlook:

Industry Insights & Opportunity Evaluation,

2015-2021

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Global Smart TV Accessories Market overview

Digitalization world has bought internet services

everywhere, now the tradition TV is not only used for

media content that operates through set-up box. The

demand of the hour has bought smart TV in the market;

smart TV is a television set that is integrated with the web

services and provide a whole new user interface and

complete home entertainment to the consumers. Smart

TV performs all tasks that can be performed by computers

such as search, chat, browse, share, update and lot more.

Technological advancement is the only key factor behind

the success of smart TV technology in the market. Due to

vast application and user friendly environment smart TV is

one of the most famous smart devices in the market.

Depending on the current scenario of the global smart TV

market revenue, high demand is expected in the forecasted

period. Growing smart TV market is key factor behind the

high demand of its accessories in the market, products

such as keypad, gaming devices, 3-D glasses are very

popular in the current market and provide a great

experience to the consumers.

Smart TV is considered as a next generation of smart

phones. Development in the entertainment industry is

fueling the global smart TV accessories market and is

expected to expand to a vast platform in the near future

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Market segmentation

By Accessories:-

With the increase in market trend of smart TV

different accessories with new technology are

emerging in the market

Keypads

3D Glasses

Gaming devices/Play stations

TV camera

Wireless LAN Adapter

By End Use Industry:-

Due to vast application, smart TV can be used in

following segments:-

Household

Commercial/offices

Educational Sector

By Technology:-

On the basis of technology:-

Operating system

Interface Design

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By Region:-

Geographically, the global smart TV accessories market

can be segmented in to following regions:-

North America Americas Western Europe Eastern Europe Africa Asia-Pacific

Growth drivers and challenges

Technological advancement in the product is the major

growth driver of global smart TV accessories market. Most

of the major key players of the market are adopting the

strategy of research and development of new product

followed by acquisition, partnerships, and collaboration to

gain a competitive edge over rivals. Expected high demand

in the future, high investment in the technology industry

are main factors that accounts the growth of global smart

TV accessories market

Consumer behavior towards the new technology, fear of

adaption, and the dilemma between PC and smart TV are

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the main market restraints of the global smart TV

accessories market

Market size and forecast

Around 60 percent of the TVs sold these days are now

smart TVs. The global smart TV market is expected to

reach $266 billion US dollar by 2016 by showcasing a

CAGR of 17% from 86.2 billion US dollar in 2010 and the

shipment unit is anticipated to reach 152.3 million by 2016

from 65 million in 2011. Android is the big player in the

smart phone industry now also getting a good response

from smart TV market. New product launch accounted

41.4%, partnership and collaboration accounted for 27.6%

and expansion accounted for 6% of the growth strategies

adapted from January 2009 to November 2011.

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Source: Research Nester

Key Players

Following are the leading players providing smart TV

accessories across the globe:-

Apple Inc.

Advanced Micro Devices, Inc. (AMD)

Boxee

Cable Labs

Vizio

Haier Group

Panasonic

Intel Corporation

XX%

XX% XX%

XX% XX%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2013 2014 2015 2016 2017

Global Smart TV Share(%) Of TV Shipment (2013-2017)

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LG Electronics Inc

Logitech International S.A.

Scope and Context

Overview of the Parent Market

Analyst View

Market Size and Growth

North America (U.S., Canada)

Latin America (Mexico, Brazil, Rest of Latin America)

Western and Eastern Europe (Germany, Italy, Spain,

France, U.K, Benelux, Hungary, Rest Of Western

Europe, Russia Poland, Rest of Eastern Europe)

Asia-Pacific (China, India, Singapore, Japan, Australia

& New Zealand & Rest of Asia)

Middle East and North Africa (MENA)

Rest of World

Segmentation

By Accessories

By Technology

By End-User

By Region

Market Dynamics

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Supply & Demand Risk

Competitive Landscape

Porter’s Five Force Model

Geographical Economic Activity

Key Players (respective SWOT Analysis) and their

Strategies and Product Portfolio

Recent Trends and Developments

Industry Growth Drivers and Challenges

Key Information for Players to establish themselves in

current dynamic environment

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