smarter homes? helping consumers get...why do we need the home quality mark? the home quality mark...
TRANSCRIPT
Smarter Homes? Helping consumers get the best from their home. Gwyn Roberts
Homes and Communities Lead, BRE
© 2014 BRE
1) Smarter Homes – benefits to
consumers
2) Will the digital revolution change
housebuilding?
3) How can we join it all together?
© 2014 BRE
Solar Panel,
charges
mobile
phones +
info screens
Cashless
payment
through
mPesa Maintenance
and parts
through
groups Data gathering, through tracking,
speeding, insurance, tax
© 2014 BRE
• Smart Meters,
• Part R?
What do we mean by Smart Homes?
© 2014 BRE
But there is probably more to it than that…
© 2014 BRE
A hierarchy to get the best outcome;
1) Connectivity
Broadband, 4g 5g etc.
2) Monitoring solutions
Energy, Temperature, Water, Humidity, Pollution
3) Controls
Lighting, Ventilation and beyond.
4) Works for all
1. Benefits to consumers
© 2014 BRE
Lower running costs?
1) Information and Data
2) Monitoring, greater accuracy.
3) Controls
Beyond energy, look at other running costs including
maintenance, resilience.
© 2014 BRE
Health and Wellbeing benefits?
1) Air Quality
2) Comfort (sound, temperature, light)
3) Security
4) Safety
© 2014 BRE
Environmental impact
1) CO2
2) Maintenance
3) Water
4) Materials
5) Pollution
2. Will the digital revolution change housebuilding?
© 2014 BRE
• Performance Gap
• Different focus on what is important
• Cost
• Industry communication - BIM
More informed consumers = industry change?
© 2014 BRE
New Methods of Construction?
3. How do we join this all together?
© 2014 BRE
Why do we need the Home Quality Mark?
The Home Quality Mark is a new rigorous and relevant standard for new homes.
Provide consumers with the tools to make the smart choice when buying or renting a new home.
Enable housebuilders to differentiate their products and to articulate the benefits of new homes.
#betterhomes
© 2014 BRE
Example
2. The Consumer Challenge
© 2014 BRE 18
Consumer Drive
• More than a quarter were willing to pay at least a
6% premium for a home with sustainable features.
• 60% of respondents agreeing or strongly agreeing
that they would be more likely to buy a new home
from a company building sustainable homes,
• Energy Efficiency features in both #1 and #2 spot
of most important features
• Reliable Broadband and digital features is more
important than a garage
• Friendly neighbours, energy rating, local amenities
are all more important than an en-suite bathroom.
© 2014 BRE
― Information “When I’m looking it will give me some pointers”
― Over 90% people would prefer a home with independent mark.
― 1 in 5 people would pay more.
― 75% would pay £750 or more per home for certification. Of this 13% would pay £3000
25 February 2015 19 © 2014 BRE
Consumer Trust
© 2014 BRE We welcome the launch of
the HQM as independent,
third party verification of the
quality of new homes
provides both property
purchasers and funders
with support in their
decision making.
Independent,
verified information
provides
consumers with
reassurance that
they are making
the right choice.
I have been working for years to raise the benefits
of healthy homes to the general public, it
is great to see BRE’s Home Quality Mark
helping to provide further information
Oliver Heath TV presenter
© 2014 BRE
As featured in
3. How HQM addresses the challenge
© 2014 BRE
UserHuus
Future of
Standards
Public Profile
Launch
Consultation
HQM beta
Spring 2015 2014 2016 +
Finance
£
Case
Studies
Full
Training
Health &
Wellbeing
Summer 2015
Site Marketing
Weinerberger
Winter 2015
59 Presentations
Autumn 2015 Spring 2016
Software
Thank you
Presentations;
www.slideshare.net/HomeQualityMark
@homeqm
Visit www.homequalitymark.com