smarthome pitch global engineering leadership program ie-business school
DESCRIPTION
Startup proposal: build an online supermarket of applications and devices to automate your home. Awarded first price by the jury at the end of the Gobal Engineering Leadership program (Berkeley, Hong Kong Science and Technology and IE Business School)TRANSCRIPT
Antonio Mansilla - Ed Fernandez – Javier Garcia
@amansillalaguia @efernandez @jgmartinez13
SMART HOME SUPERMARKETAUTOMATING YOUR WORLD
THE NEED
300 €
HOW EASY IT IS
DEMO
BUT CONSUMERS SAY:
It is expensiveIt is for Geeks
I do not know what´s available? – Who sell it?
What´s best?
THE NEED-PROBLEM
• Home Automation Solutions have not reached
general public,
• due to high price and, more importantly, complexity and
need of technicians to install.
• Disperse and fragmented offer of home
automation applications and devices
THE OPPORTUNITY
• Provide consumers with the best single point of
discovery and delivery for Home Automation
1,5 Billion homes * 33% internet access = 500 million homes
And make it easy
SOLUTION
• HOME AUTOMATION SUPERMARKET
• Applications
• Devices
• Professional services
The APP “Home Automation” STORE
MAKING THE LINK
HomeEye
SOLUTION
Web Portal
App Store
Suppliers
Installers
Application Examples
Performance ratings
Forums
Recomendations
Knowledge base
SOURCES OF INCOME – PHASE 1
Fee on apps (PRO version)
% on device sales
Fee on Professional services (Installations)
Advertising
SOURCES OF INCOME PHASE 2
Software sales (API fees for 3rd parties)
Hardware sales (inhouse innovative
device/sensors development)
Advanced advertising (offline contextual target
ads)
FORECAST
Year 1 Year 2 Year 3 Year 4 Year 5
# of Customers 200K 2Mn 10Mn 30Mn 50Mn
# of Employees 4 15 25 40 40
Sales $50K $500K $1Mn $3Mn $5Mn
Expenses $175K $550K $950K $2,6Mn $3,5Mn
Profits -$125K -$50K +$50K +$400K +$1,5Mn
TEAM
• Antonio Mansilla. COO Kellogg/Airbus. Consumer markets &
distribution. Expert in HW robotics. 17 yrs experience.
• Ed Fernandez. VP&MD BlackBerry/Nokia. Expert in
mobility, smartphones & mobile internet. 17 yrs experience.
• Javier Garcia, CFO Endemol (TV production company), 15 yrs of International Experience
• Jorge del Casar. Developer expert – HTML5.
• Carlos Longarela. Developer. Content publisher. BlackBerryplatform & webworks expert.
• Adolfo Albaladejo. Telecomm engineer. R&D chief at Universidad Politecnica de Alicante.