(s)mar(t)keting se01 ep01
Post on 21-Oct-2014
491 views
DESCRIPTION
According to European Digital Agenda Action 59 "Prioritise digital literacy and skills in the 'New skills for jobs' flagship", these seminars are planned to promote graduate students empowerment trough digital literacy. In particular seminars' content is focused on personal web reputation, engagement of relevant communities, and planning of web marketing or social-media marketing strategies.TRANSCRIPT
(S)mar(T)keting Se01 Ep01
European Digital Agenda and Action 59: Prioritise digital literacy and skills in the 'New skills for jobs' flagship
Web reputation and personal branding: theories, strategies and a tool-kit
Rimini 09/30/2013
It’s my job
My web reputation
LinkedinAcademia.eduGoogling meTwitter: @vbazzarin
2 projects: #Tagbolab and #Placevent
#Tagbolab
The medium is the community (?)
#Placevent
Part I
European Digital Agenda and Action 59
METHOD● Framework analysis● Keywords● Collective storytelling
Framework (I)
Fonte: Osservatorio Nazionale del Turismo 2008
Framework (II)
Fonte: Osservatorio Nazionale del Turismo 2008
Test 1
Now it’s up to you…
A) you have 10 minutes to find information about average digital skills of your generation;B) you can collect them in a 1 minute slide show;C) so you have 4 minutes to select #keywords, relevant sources and information to tell us something new;D) we’ll rate your performance.
Results
Keywords:- digital skills of university students (paper) - abilità informatica generazioni- digital online skills (France, UK business)- digital young generation (business UK 16-
24 years old)- chinese generation digital skills (paper)
Keywords (part I)#digitalagenda#skills#neeliekroes#tourism#brand#place#socialmedia#reputation#network#community
#personalprofile#profile#jobseeking#informationseeking#languages#translation#content#ranking#rating#twitter#Facebook#Linkedin#statistics#data
Digital Agenda for tourism
This video looks at how both social media and mobile technology has impacted the travel industry specifically.
Digital Agenda Action 59Make digital literacy and skills a priority of the "New skills for new jobs" Flagship
to be launched in 2010, including the launch of a multi-stakeholder sectoral council for ICT skills and employment to address demand and supply aspects.
What is the problem ? A changing labour market
With the European labour market radically changing it is clear that new skills will be needed for the jobs of tomorrow. Shortage of adequate skills in some sectors or occupations already co-exist with unemployment across the EU.
Why is EU action needed ? IT training is crucial
All EU people must have access to IT training as acquiring digital skills can help people in getting new employment opportunities.
What has the Commission done?
The 'New skills for new jobs' flagship was adopted in November 2010 making digital literacy and skills a priority.
The future is in your hands
Digital divide in tourism
Venice
Storytelling
1. Content → #keywords 2. Tools → #socialmedia3. Share it! → #community
Storify
Wordpress
Test 2
Now it’s up to you again
A) you have 10 minutes to create a story board;B) you can use the tool you prefer to tell us in a 1 minute slide show;C) so you have 4 minutes to select #keywords, relevant sources and information, images to tell us something new;D) the community will rate your performance and the best will be included in the story of this seminar
Part II
Web reputation and personal branding: theories, strategies and a tool-kit
METHOD● Framework analysis● Keywords● Collective storytelling
Framework: case history
Framework: case history
#epicfail
Test 3
Now it’s up to you again
A) How your social media reputation is like?B) Volunteers to be googled and visited in Linkedin and Facebook(you have 3 minutes to check your profile)
Personal branding
Fonte: http://www.bitrebels.com/social/9-steps-to-better-personal-branding-infographic/
Test 4
Now it’s up to you again
A) you have 5 minutes to choose a place, your 3 keywords and 2 opinion leaders about this place web reputation;B) you should tell us the result of your work and the community will decide which is most effective picture
Smart City Exhibition
Valentina BazzarinDep. Political and Social Sciences
Temporary [email protected]
@vbazzarin
www.unibo.it