smartobjects age & design canvas for the iot

51
Welcome to the Smart Objects Era Leandro Agrò | Digital Product Director / Design Group Italia

Upload: leandro-agro

Post on 06-Aug-2015

87 views

Category:

Design


0 download

TRANSCRIPT

Page 1: SmartObjects Age & Design Canvas for the IoT

Welcome'to'the'Smart'Objects'Era'Leandro'Agrò'|'Digital'Product'Director'/'Design'Group'Italia'

Page 2: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA 29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 2

Eclec%c&Design&studio&with&a&dedicated&“SmartLab”&about&“IoT&Service”&&

Page 3: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Page 4: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA 29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 4

Page 5: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

/ CLIENTS

5

In 45 years, more than 2.000 projects

We believe in clear and human relationships of synergistic collaboration and exchange,with our clients and with our suppliers.

“250+ clients 70% foreign sales 80% consumer goods “

Page 6: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Smart&Objects&Era&

29 Settembre 2014 6

Page 7: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Part&1:&Thinking&

29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 7

Page 8: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA 29 Settembre 2014 Format Powerpoint / Regole generali di impaginazione e sviluppo 8

Page 9: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Two&short&stories&Failure&vs.&Success&

29 Settembre 2014 9

Page 10: SmartObjects Age & Design Canvas for the IoT

/ It’s all about time

Page 11: SmartObjects Age & Design Canvas for the IoT

11

Google&Glasses&&

Long Live to smart Glasses&

Page 12: SmartObjects Age & Design Canvas for the IoT

12

Google&Glasses&&

Long Live to smart Glasses&

Page 13: SmartObjects Age & Design Canvas for the IoT

/ It’s all about people

Page 14: SmartObjects Age & Design Canvas for the IoT

14

NEST:&Shaping&Trust&

It’s all about People&

3.2&BILLION&

Page 15: SmartObjects Age & Design Canvas for the IoT

15

NEST:&Shaping&Trust&

It’s all about People&

3.2&BILLION&

Page 16: SmartObjects Age & Design Canvas for the IoT

16

NEST:&Shaping&Trust&

It’s all about People&

Customers&are&not&buying&an&home&automa%on&system:&&

they&are&just&buying&another&iPod.&

&

Page 17: SmartObjects Age & Design Canvas for the IoT

17

NEST:&Shaping&Trust&

It’s all about People&

Autonomous&thinking&

Cloud&/&Service&layer&

UI&quick&aging*&

Data'

Business'Logic'

Interface'

Page 18: SmartObjects Age & Design Canvas for the IoT

18

NEST:&Shaping&Trust&

It’s all about People&

No&hidden&parts&or&buSons&

Clear&STATUS&

Predic%ve&Behavior&

No&programming&needed&

Human&presence&awareness&

Mul%ple&touchpoints&

Touch&based&UI:&EASY&and&MODERN&

Trustable&Aesthe%c&&

Page 19: SmartObjects Age & Design Canvas for the IoT

19

“Design'isn't'just'about'shapes'or'pixels'anymore.''Design&is&the&process&that&shapes&product&behaviors,&communi%es,&companies&and&Yin&the&endY&builds&new&worlds.”&

NEST:&Shaping&Trust&

The design role &

Page 20: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Cultural&ShiZ&

29 Settembre 2014 20

Page 21: SmartObjects Age & Design Canvas for the IoT

21

Shaping&trust&

It’s all about People & Trust&Every&Tool,&service,&business&that&jump&in&the&digital&technology,&start&to&follow&Moore’s&Law:&

Accelera%on&change&everything.&&

Page 22: SmartObjects Age & Design Canvas for the IoT

22

Kodak&is&best&known&for&photographic&film&products.&During&most&of&the&20th&century&Kodak&held&a&dominant&posi=on&in&photographic&film,&and&in&1976,&had&an&

89%'market'share&of&photographic&film&sales&in&the&United&States.&&

Kodak&began&to&struggle&financially&in&the&late&1990s&as&a&result&of&the&decline&in&sales&of&photographic&film&and&its&slowness&in&transi=oning&to&digital&photography,&

despite&having&invented&the&core&technology&used&in&current&digital&cameras.&

Company&culture&is&ever&difficult&to&switch,&while&Hfor&KodakH&was&really&easy&to&

see&an&emerging&approach&and&say:&"It’s&digital.&It&is&just&a&toy”.&&

Digital'evolve'according'Moore'Law!'

hOp://www.diamandis.com/theHlaunchHpad/whyHbillionHdollarH100HyearHoldHcompaniesHdie/1743/&

INSTAGRAM&

Page 23: SmartObjects Age & Design Canvas for the IoT

23

Shaping&trust&

Touchpoints'mulQplicaQon'&

Technology&

Consumeriza=on&&

Emerging&

Experience&

Page 24: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Natural&Born&Storytellers&

29 Settembre 2014 24

Page 25: SmartObjects Age & Design Canvas for the IoT

Natural'Born'Storytellers&

25

Talk&to&me&

Connected&objects&are&Natural&Born&Storytellers&YandY&meaningful&stories&might&be&created&with&the&right&combina%on&of&automa%c&contribu%ons&coming&from&objects’&sensors&with&“low&resistance”&/&commons&habits&from&humans.&

Paola&Antonelli&

Page 26: SmartObjects Age & Design Canvas for the IoT

Natural'Born'Storytellers&

26

Talk&to&me&

Connected&objects&are&usually&smart&enough&to&play&a&behavior.&For&example,&take&a&detec%on&(measure&something)&each&%me&that&a&trigger&is&ON,&or&a&picture&shot&every&X&minutes,&etc.&Automa%c&memories&are&very&powerful!&

Who&actually&shot&this&pict?&

Your&phone&has&chosen&the&light&exposi%on,&framed&and&focused&faces,&chose&the&perfect&moment&when&there&was&a&smile,&added&the&%mestamp,&the&GPS&posi%on,&prepared&everything&to&be&instantly&sharable&with&your&friend…&&

Automa=c&memories…&

Page 27: SmartObjects Age & Design Canvas for the IoT

Natural'Born'Storytellers&

27

Talk&to&me&

Fitness&bracelets&records&what&we&do&every&day.&This&extended&memory,&visualized&through&dashboard,&is&able&to&make&our&behavior&measurable&and&more&understandable.&&At&the&same&%me,&the&new&“automaQc,'visual'and'mathemaQcal”'language&of&“our”&memories&is&already&part&of&a&brand&new&storytelling.&

Visualizing&informa=on&in&a&

meaningful&way&is&already&a&

first&picture&of&a&story.&

Page 28: SmartObjects Age & Design Canvas for the IoT

To&be&connected&is&the&“natural&state&of&mind”&for&any&object&

Page 29: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

IoT&

29 Settembre 2014 29

Page 30: SmartObjects Age & Design Canvas for the IoT

30

Shaping&trust&

The'Opportunity'

Even&if&the&Internet&appears&ubiquitous,&s%ll&the&number&of&connected&objects&or&devices&is&vastly&inferior&to&those&which&are&not&connected.&&The&coming&revolu%on&will&raise&from&the&necessity&of&subs%tu%ng&everyday&objects&with&connected&ones,&making&these&more&intelligent&and&aware.&

This&is&the&Internet'of'Things'

Page 31: SmartObjects Age & Design Canvas for the IoT

31

Shaping&trust&

The'Opportunity'

Placing&an&object&in&a&pocket,&in&a&car,&on&a&desktop&or&in&customers’&homes&means&building&a&personal,'biUdirecQonal,'“alwaysUon”'communicaQon'channel.'&This&is&the&opportunity&provided&by&the&INTERNET&OF&THINGS.&

Page 32: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Part&2:&Tools&

29 Settembre 2014 32

Page 33: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Design&Laws&for&the&IoT&

29 Settembre 2014 33

Page 34: SmartObjects Age & Design Canvas for the IoT

34

Inspired&by&Asimov&

Every'object'must'know'STORIES&the&History&of&its&past&(how&it&is&made,&where&it&was&produced,&how&it&is&used)&and&its&future&(as&it&is&disassembled,&valued&in&its&parts,&recycled,&disposed&of).&&

Laws for Makers&

Page 35: SmartObjects Age & Design Canvas for the IoT

35

Every'object'must'be'SENTIENT&Every&object&should&know&something&about&the&world&around&it&through&sensors,&or&at&least&know&when&and&where&it&is&used.&

Inspired&by&Asimov&

Laws for Makers&

Page 36: SmartObjects Age & Design Canvas for the IoT

36

Every'object'must'be'SOCIAL&Every&object&must&be&able&to&communicate&and&share&its&status&across&social&networks&used&by&humans,&"par%cipa%ng"&in&their&social&rela%onships.&

Inspired&by&Asimov&

Laws for Makers&

Page 37: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Canvas&for&the&IoT&

29 Settembre 2014 37

Page 38: SmartObjects Age & Design Canvas for the IoT

42

IoT&DESIGN&

Emerging'new'categories'and'Canvas&

Page 39: SmartObjects Age & Design Canvas for the IoT

43

IoT&DESIGN&

It’s'all'about'People'&'Trust&

Desired&Posi%oning&

Actual&Posi%oning&

Page 40: SmartObjects Age & Design Canvas for the IoT

44

IoT&DESIGN&

It’s'all'about'People'&'Trust'

SUPER&GADGETS&

SUPPLY&CHAIN&MANTEINANCE&

Page 41: SmartObjects Age & Design Canvas for the IoT

45

IoT&DESIGN&

It’s'all'about'People'&'Trust'

Technology/Opera%on&&Driven&

Marke%ng/Campaign&&Driven&

Page 42: SmartObjects Age & Design Canvas for the IoT

46

IoT&DESIGN&

It’s'all'about'People'&'Trust&

&

1.&Expression&of&Brand&values&in&space&

2.&Smart&use&of&tech&trends&

3.&Rela=on&instead&of&isolated&interac=on&

&

&

BRAND&ADHERENCE&

INTEGRATED&SYSTEM&

CUSTOMER&ENGAGEMENT&

BRAND&ADHERENCE&

Page 43: SmartObjects Age & Design Canvas for the IoT

47

IoT&DESIGN&

Build'Canvas'based'on'people'behaviors'trends'and'insights&

Page 44: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

RECAP&

29 Settembre 2014 48

Page 45: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

IoT&STORIES&

29 Settembre 2014 49

Page 46: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

To&be&connected&is&the&“natural&state&of&mind”&for&any&object&

Page 47: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Placing&an&object&in&a&pocket,&in&a&car,&on&a&desktop&or&in&customers’&homes&means&building&a&personal,&biYdirec%onal,&“alwaysYon”&communica%on&channel.&

Page 48: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

“Connected&objects&are&natural&born&storytellers”&

Page 49: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

Every&Object&should…&Y&know&stories&Y&Be&sen%ent&&Y&Be&social&

Page 50: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA

“Design&isn't&just&about&shapes&or&pixels&anymore.&&Design&is&the&process&that&shapes&product&behaviors,&communi%es,&companies&and&Yin&the&endY&builds&new&worlds.”&

Page 51: SmartObjects Age & Design Canvas for the IoT

© DESIGN GROUP ITALIA 55

DESIGN GROUP ITALIA Via Aleardo Aleardi 12 20154 Milano ITALIA tel. +39 02 58325272 234 West 39th Street New York, NY 10018 USA tel. +1 (718) 5771385 www.designgroupitalia.it

Leandro&Agro’&/&@leeander&

THANK YOU.&

www.designgroupitalia.com&