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Smartphone Games in China Explosive Delivery Vehicle for Digital Content
PREPARED FOR:
DELF 2013 BY:
Henry Fong Founder and CEO of Yodo1
Confidential. © YODO1. All rights reserved.
China, the Biggest Smartphone Market
China App Sessions Up 1126% Over Last Year
China Now The World’s Largest Smartphone Market
74% of Chinese Smartphone Users Download Games
China Smartphone Market:
300M now, 500M by end of 2013
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How Explosive is the China Smartphone Gaming Market?
SMARTPHONE DEVICE GROWTH GAME REVENUE GROWTH
Dec 2011 Dec 2013
80M
500M
$270M
$1.2+ Billion
2011 2013
1.1B
1B
900M
800M
700M
600M
500M
400M
300M
200M
100M
0
500M
400M
300M
200M
100M
0M
625% Growth in 2 years:
440% Growth in 2 years:
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Jumping Out of the Small Screen
Feature Film Theme Park
Merchandise Merchandise
Animated Webisode
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So How Do the Small Guys Survive?
Stuffed Toys
Disney Produced Animated Cartoons
Theme Parks
1.7 Billion Downloads World Wide
For Those of you who DON’T have:
Learn to Make $ From Original Game Content
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“Winning Requires More Than Just Building a Superior Product”
Monetization Distribution
Mobile Games
ENHANCED DISTRIBUTION
1-STEP PAYMENT SOCIAL NETWORKS INTEGRATION
CHINA AD NETWORKS & NEW MODELS
Localization / Cultural Adaptation
Cultural adaptation requires market insight, not just language translation
IP and Brand Protection
Reclaim user base from unauthorized & pirated versions of your game
- Reid Hoffman, LinkedIn Founder
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But If You Do It Well, The Pay-Off Can Be Big
ENGLISH VERSION
AVG MTHLY REVENUE:
$2k
YODO1 V1.0.0
AVG MTHLY REVENUE:
$40k
20X Increase
YODO1 V1.1.0
AVG MTHLY REVENUE:
$450k+
225X Increase
And More To Come!
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Thank you.