MODERN MARKETING ESSENTIALS GUIDE

MOBILE MARKETINGA Prescriptive Guide Fortified to Build Stronger Marketing

BECOME A 24/7 SOCIAL MEDIA MARKETING MASTER

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RISE AND SHINE, IT’S METRICS TIME

Stuck on the train? Use the dead time to set up your day. Simple dashboard apps can show you your main metrics before you reach the office, letting you hit the day running.

FRESH COFFEE, WITH A SHOT OF ANALYTICS

Apps cut out clutter and give it to you straight. That anomalous visitor count you saw in the train? Use real-time analytics to understand it. Before your

croissant is cool.

ELEVENSES AND RESPONSES

You only need 5 conversions for that small-scale outbound campaign to be a success. Let your phone tell you the MOMENT a response comes in, so you can start

working the sale.

INCREASE CUSTOMER

CHOICE AT THE SANDWICH COUNTER

People on Twitter expect responses fast. Being out to lunch is no

excuse. Monitor Tweets mentioning your brand name and answer each

one from wherever.

SOLVE AFTERNOON

FADE BY GETTING MOBILE

Get up. Walk around. If a trending hashtag matches your services, use your marketing platform to Retweet it from every corporate account. All

from an app.

STAYING OPEN AFTER

SHUTTING UP SHOP

When your office day’s done, let intelligent escalation based on hot keywords divert red-flag inbound

emails to the right person. Without having to constantly check email.

KEEP HALF AN EYE ON TOMORROW, BEFORE YOU SETTLE IN FOR THE NIGHT

A five-second glance at headlines during “Game of Thrones” gives you a clue about impending opportunities. If a minor story’s breaking tonight, mark it for attention tomorrow.

THINKING MOBILE LETS YOU EXECUTE MARKETING STRATEGY FROM YOUR PHONE—WHEREVER YOU ARE.

At the core is Oracle Marketing Cloud. Take a look—it’s alert 24/7. Just like you.

TAKEAWAYS

∙ Apps are focused, so you can avoid clutter.

∙ Your phone listens 24/7, so you don’t have to.

∙ Many useful apps connect to your marketing infrastructure.

Marketing isn’t about talking to customers any more. It’s about listening to, and understanding, what they are saying to each other. How easy is it to take part in

those conversations, if all you’ve got is your phone? Here are some ideas.

SMARTPHONE = SECRET WEAPON

Now that you have harnessed the power of your smartphone, take a step closer to becoming a master of social marketing by downloading:

Modern Marketing Essentials Guide: Mobile Marketing

Download now

MODERN MARKETING ESSENTIALS GUIDE

MOBILE MARKETINGA Prescriptive Guide Fortified to Build Stronger Marketing

Visit oracle.com/marketingcloud

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