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SmartPhones Emerging Trends in 2012 and beyond

Presented by Ken Benson

President P1 ResearchLos Angeles 2012

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1,000,000,000By 2016, One Billion Consumers will own a

Smartphone

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49% 33% 12%

US Smartphone Market Share

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Trend 1:Smartphones to Overtake Other Mobile Phones This Year

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Trend 2:8 Trillion Texts to be Sent This Year, an Increase of 1 Trillion from 2011

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Trend 3:50% of Social Media Engagement via Smartphones

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Trend 4:More Social Games Played on Mobile Devices

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Trend 5:Location-Based Marketing

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Trend 6:Mobile Advertising to Grow to over 6 Billion Dollars

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Trend 7:More Videos on Smartphones

Trend Overview:

1. Smartphones to Overtake Other Mobile Phones This Year

2. 8 Trillion Texts to be Sent This Year

3. 50% of Social Media Engagement via Smartphones

4. More Social Games Played on Mobile Devices

5. Location-Based Marketing

6. Mobile Advertising to Grow to over 6 Billions Dollars

7. More Videos on Smartphones

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Ken BensonPresident

www.p1research.com ken@p1research.com

T +1.360.883.0092Twitter #kenbradio

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