Smartphones, Tablets and Mobile Apps

Bob BertschWeb Technology SpecialistNDSU Ag Communication

Pew Internet & American Life Project

Pew Internet & American Life Project

Pew Internet & American Life Project

Pew Internet & American Life Project

Mobile Content Usage3 Month Avg. Ending Sep. 2012Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: comScore MobiLens

Share (%) of Mobile Subscribers

Total Mobile Subscribers 100.0%

Sent text message to another phone 75.5%

Used downloaded apps 54.0% Used browser 52.6% Accessed social networking site or blog 39.0%

Played Games 34.4% Listened to music on mobile phone 28.6%

Apps Are Applications

What Makes Smartphones Smart?

• Operating system• Apps processor• Web

• Touchscreen• GPS• Accelerometer

Operating SystemsShare (%) of U.S. Smartphone Subscribers

Sept. 2012www.comscore.com

52.5%

34.3%

8.4%

3.6%

Operating SystemsShare (%) of Global Tablet Market

Sept. 2012Strategic Analytics

56.7%

41.3%

1.6%

NDSU Extension

Disaster Recovery LogAndroid

Winter Survival KitiPhone and Android

Heating Fuel Cost ComparisoniPhone and Android

What are your favorite apps?

KX Weather

Tunein radio

Songza

Google docs

Voxer

Whereamiat

Winter survival kit

Evernote

Audubon birds

Brightest flashlight

Fargo garage sales

Bubble level

Poynt

Solitaire

Potent

Waze

Runkeeper

Pinterest

Agrarian

Flipboard

Local-navigation

Urban spoon

Allrecipes

Words with friends

Dropbox

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