smashfly transform: give them a candidate experience they can't refuse
TRANSCRIPT
GIVE THEM A CANDIDATE EXPERIENCE THEY
CAN’T REFUSE
J u l i a LevyDirector , Ta lent Acquis i t ion, Fiserv
ju l ia . [email protected]@Recrui t ingJu l ia
We wil l cover• The candidate decision cycle• Fiserv’s candidate experience journey• How to inspire candidates to take action
“Be so good they can’t ignore you”
– Steve Martin
Candidate Decision Cycle
•Communication•Follow Up•Re-engagement
•Offer Accept•Onboarding•Assimilation•Brand Advocate•Culture Fit
•Social Engagement•Realistic Job Preview•Job Postings•Application•Video•Reviews
•Brand Recognition•Career Site•Employer Brand•Social Media•Recruitment Marketing•Referrals
Consciousness Deliberation
DesireAction
Candidate Decision Cycle
•Communication•Follow Up•Re-engagement
•Offer Accept•Onboarding•Assimilation•Brand Advocate•Culture Fit
•Social Engagement•Realistic Job Preview•Job Postings•Application•Video•Reviews
•Brand Recognition•Career Site•Employer Brand•Social Media•Recruitment Marketing•Referrals
Consciousness Deliberation
DesireAction
Candidate Decision Cycle
•Communication•Follow Up•Re-engagement
•Offer Accept•Onboarding•Assimilation•Brand Advocate•Culture Fit
•Social Engagement•Realistic Job Preview•Job Postings•Application•Video•Reviews
•Brand Recognition•Career Site•Employer Brand•Social Media•Recruitment Marketing•Referrals
Consciousness Deliberation
DesireAction
Candidate Decision Cycle
•Communication•Follow Up•Re-engagement
•Offer Accept•Onboarding•Assimilation•Brand Advocate•Culture Fit
•Social Engagement•Realistic Job Preview•Job Postings•Application•Video•Reviews
•Brand Recognition•Career Site•Employer Brand•Social Media•Recruitment Marketing•Referrals
Consciousness Deliberation
DesireAction
People Talk…A lot• 90% of peop le are open to a new job – L inked In
• 65% of sess ions don ’ t s tar t on a home page - TMPWor ldw ide
• 92% of consumers t rus t re ferra ls f rom people know – N ie lson
• Bus inesses that use market ing automat ion to nur ture prospects resu l ts in a 451% inc rease in qua l ified leads - ANNUITASGroup
Fiserv’s Candidate Experience Journey
Fiserv Before Our Journey
•Antiquated career site•Job board reliance•Limited metrics•Undefined employment brand•One experience•No insight into candidate behaviors & experiences
How to del iver a White Glove
Moment
Fiserv’s Progress1. Training2. Career site3. Social media4. Recruitment advertising5. Personalization
1. Candidate Experience Training
TA Team• Talent Advisor• Brand Training• Capstone• Lunch n’ learns
Hiring Manager
• Online and in-person
• Role playing
Real world application
• Job posting• Gamification• Social CEO Updates
2.Career S i te Evolut ion
2.Career S i te Evolut ion
3.Social Media
4.Recrui tment Advert is ing
Retargeting and look–alike
5.Personal izat ion
• Recruitment marketing platform• Candidate survey• Benefits Alex• Recruiting Coordinator team• White glove onsite interviews
Our results so far…• Candidate Satisfaction 4.3 of
5• Process satisfaction 92.5%• Quality of hire 94.3%• Refer a friend -75%• Time to submit actual:8.7
days • 12.5 target
• Time to fill actual:40.9 days • 50.5 target
6.676.67
13.33
73.33
86% candidates “Extremely Likely” or “Likely” to recommend Fiserv to friend or family
Key Takeaways
•Don’t need large budget to have impact•Think like a consumer marketer•Get executive endorsement & tie into goals
Thank You
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