MORE THAN SCIENCE: How storytell ing transformed

Thermo Fisher’s employer brand

Char lo t te Marsha l lEmployer Brand LeaderThermo Fisher Sc ient ific

@Char lotte_Co

VISIONMISSIONVALUESBUSINESS SYSTEM

Thermo Fisher Scientific • $18B revenue• 50,000 employees• $700M/YR R&D Spend• 1,000,000 products sold• 600 global locations • Fil l 12,000 reqs a year

The Promise

EVP Research Approach

Leadership Interviews• 13 part ic ipants

Culture Workshop• 26 pa r t i c i pants

Employee Survey• 427 respondents

Employee Focus Groups• 6 groups he ld i n d ifferent

l oca t i ons a round the wor ld

The PromiseOur Employer Value Proposition is a way of clarifying and summarizing what we offer candidates. Being part of our team means a candidate will have the opportunity to:

Realize your best – professionally and personally

We’re communicating to our audience that Thermo Fisher Scientific provides continuous challenge and expansive opportunities that empower professionals to reach their professional and personal best.

Making the strategy work: message guidel ines and market ing playbooks

SalesUniversal Campus

TechnicalEMEA

Finance APAC

The Concept

WHAT STORY WILL YOU TELL?Thermo Fisher Scientific is a story-telling culture with one mission: to enable our customers make the world healthier, cleaner and safer. For people who fit with the culture and the environment, the organization and its many arms and interests provides the opportunity to be a part of inspiring stories of community, care, innovation, opportunity, exploration, and excitement.

We feature the personal moments of realization of the mission by aligning the key pillars of the EVP that drive these stories.

How We Use S to r ie s Today

• Social editor ial calendar• Career si te• Recruitment marketing

channels• Candidate conversations• Internal branding• Events• Employee advocacy

Resul ts

A Story Based Employer Brand Works• 123%   increase in s ite

vis i ts• 162% increase in apply

cl icks• Reduced CPH by more

than 60% .

• Application to hire ratio reduced by 56%

• T ime to fill decreased 47%

• Fastest growing brand on Glassdoor growing more than 2x the rates of our competitors

Obstac les and Moving Forward

Obstacles and Moving Forward

1. Support and social izat ion

2. Think l ike a recruiter

#HROShros.co

1. Mass scale2. Bui ld and nurture talent

pipel ines 3. Infuse EVP in the intake 4. Visual job descript ions5. Review response

management

And one more th ing…

Surround Yourself with Good People

Ronita Griffin VP, Global TA

Adrienne SullivanBrand Strategist

Frank MenzContent Specialist

Josie ZhengInternational Markets

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