smb stratford march 2013 - linkedin

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March 1, 2013 @RevelCaffe LinkedIn: more than a resumé

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How to update your LinkedIn profile, participate in Groups and create a Company Page for your business.

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Page 1: SMB Stratford March 2013 - LinkedIn

March 1, 2013 @RevelCaffe

LinkedIn: more than a resumé

Page 2: SMB Stratford March 2013 - LinkedIn

your professional voice online

Page 3: SMB Stratford March 2013 - LinkedIn

200,000,000 users +professionals are signing up at a rate of approximately two new members per second

Page 4: SMB Stratford March 2013 - LinkedIn

finally...it’s all about yousharing what you do, what you’re good at & why someone should work with you

Page 5: SMB Stratford March 2013 - LinkedIn

your profile

✤ professional(ish) headshot; no selfies, cut outs, partial body parts or alcohol

✤ take your time; commit to updating your profile at least twice a year

✤ sell yourself; if you can’t convince yourself about your skills, how can you convince others to work with you?

✤ experience, education

✤ recommendations & endorsements

✤ volunteering, organizations you support, projects, causes

✤ videos, blogs, honours, awards,

Page 6: SMB Stratford March 2013 - LinkedIn
Page 7: SMB Stratford March 2013 - LinkedIn

groups

✤ connect with others in your industry/field

✤ build a reputation for being a thought leader/resource

✤ engage in the conversations

Page 8: SMB Stratford March 2013 - LinkedIn

company pagesshowcase services. recommendations. analytics.

Page 9: SMB Stratford March 2013 - LinkedIn

recommendations2 days. 1 recommendation. impressions: from 26 to 454.

Page 10: SMB Stratford March 2013 - LinkedIn

you get what you give

Page 11: SMB Stratford March 2013 - LinkedIn

there’s lots more...but once again, smart small. do some planning.

Page 12: SMB Stratford March 2013 - LinkedIn

Where to find us...

✤ @SMBStratford

✤ Facebook: Social Media Breakfast Stratford

✤ LinkedIn

✤ Revel Caffe, every FIRST FRIDAY of the month!