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Master of Science (MSc) in Film Production

Master of Science (MSc) in Film Production

Master of Science (MSc) in Media and Communication

Master of Science (MSc) in Media and Communication

M A S T E R ’ SD E G R E E

M A S T E R ’ SD E G R E E

is to be internationally recognized

as a prestigious institution offering

high quality education

in communication and media,

to be a reference point for research in Africa,

and a leading centre of focus on human values.

is to be internationally recognized

as a prestigious institution offering

high quality education

in communication and media,

to be a reference point for research in Africa,

and a leading centre of focus on human values.

About the School of Media and Communication (SMC)

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he School of Media and Communication has evolved directly from Tthe Centre for Media and Communication(CMC). The CMC was instituted in 2006 by the Pan-Atlantic University Council in

recognition of the critical role of this sector in shaping societal values and cultural life. No less important, the contribution of the creative industries to economic growth and the GDP is gaining recognition as well.

Specifically, the establishment of the School of Media and Communication is informed by the aspiration to train professionals who will uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge, technical perfection, social responsibility, and the spirit of enterprise.

The School's programmes will prepare students for careers in the creative industries, in business generally, and in various public and private domains.

MissionThe primary goal of the School of Media and Communication is the formation of media and communication professionals, to enable them pursue their calling to the service of human cultures with a sense of creativity, skill, knowledge and values. We wish to contribute through our expertise to the professional excellence of the creative industries in our country and the continent of Africa.

VisionThe vision of the School is to be internationally recognized as a prestigious institution offering high quality education in communication and media; to be a reference point for research in Africa, and to be a leading centre of learning globally. It is expected that the level and high standard of the School will influence positively all other faculties of its nature across the country and the African continent.

StructureProgrammes at the SMC are broadly divided into two parts: (a) Academic ProgrammesThe school offers a full compliment of degree programmes, namely : - Full time undergraduate programmes (BSc) in 2 areas: Mass Communication and Information Science and Media Studies.- Full/Part time masters programme (MSc) in Media and Communication - Full time masters programme (MSc) in Film Production- PhD in Media and Communication

(b) Professional ProgrammesProfessional programmes exist in three forms, namely, certificate courses, seminars and workshops. In-house programmes tailored to suit organisational needs are also available.

SMC MASTER’S DEGREE PROGRAMMES

M.ScMaster of Science in Media and Communication

M.ScMaster of Science in Media and Communication

The general objectives of this programme are to:

§ provide a high quality Masters of Science programme in communica-tion and media comparable to the best in the world by applying internationally tested principles and techniques appropriate to the Nigerian environment;

§ impart a high level of education relevant to the needs of the nation and the African continent through maintaining a strong relationship with the creative industries and media;

§ train and instil in our students the highest level of ethics in the pursuit of their professional work and personal life, thus preparing them to play an active role in social transformation with a sense of purpose and integrity;

§ create an atmosphere that encourages the pursuit of excellence in scholarship, service and personal growth.

Specifically the MSc programme aims to:

§ develop the technical, conceptual and creative skills of our students to the highest level in three media and communication areas: writing, enterprise management and marketing communications;

§ instill ethical principles and practices in the formation of media and communication professionals;

§ train students in best practices in theoretical and applied research in the discipline;

§ develop an entrepreneurial spirit in students in the three core skill areas.

Master of Science in Media and Communication

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Full Time Part Time

General Objectives Aims


The School of Media and Communication aspires to train professionals who will uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge,

technical perfection, social responsibility, and the spirit of enterprise. The master's programme in Media and Communication is designed with this vision in mind. It is expected that graduates of this programme will make valuable contributions to the media industry and the society at large.

The MSc programme in Media and Communication is a response to the needs of the industry and has been conceived as a combination of academic and professional training. This purpose is attained through curriculum design, especially with content that was developed in consultation with industry stakeholders, and by using the appropriate pedagogical methods and practices.

In the Writing for the Media Stream, we have kept in mind the desire of industry leaders for graduates with high conceptual and technical skills. Our programme is uniquely designed to produce professionals with flexible and adaptive skills, persons that are able to perform maximally not only in the media and communication industries but, in fact, in any business or professional environment. A master's degree from the School of Media and Communication is a guarantee of quality.

In the Media Enterprise Stream, the need of industry for talents that build and maintain corporate brands and images, and who are able to manage overall growth, has translated into a highly rewarding programme.

With phenomenal growth in film and video, in new media, and in ICT generally, not to speak of private operators in print, radio and television in Nigeria and Africa, the market is wide open for quality graduates in media and communication.

The Marketing Communication Stream manifests the harmony that exists between the School's research and the needs of the industry. This stream is the fruit of both academic planning and industry consultation. The programme is designed to match academic knowledge with field expertise. The programme exposes students to concepts, strategies and innovation in the world of advertising, public relations and marketing. The media and creative industries now seek a new kind of practitioner, one that is creative and dynamic and who can generate new products and sustain growth in an increasingly competitive market. Through the M.Sc. programme, we form new players for an industry undergoing rapid change.

Our pedagogical approach combines classroom experience with practical projects. The presence of media professionals (Senior Fellows and Fellows) who teach in the M.Sc. programme alongside academics ensures that students receive knowledge and skills that will make them highly competent and able to meet the challenges of operating in an increasingly complex and interdependent global environment.

The internship programme exposes students to real life professional experience over a minimum of three months. This ensures that students test their new found skills, knowledge and insights in the real world of practice before graduation.

...forming the new players in an industry undergoing rapid changes

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PROGRAMME BENEFITSMaster of Science in Media and Communication


The stream, Writing for the Media, provides graduates with advanced

creative skills and with specialized knowledge in writing and reporting

that can be applied to any media or form of communication. Rather than

specializing in only one narrow channel of communication (print,

audiovisual, advertising or public relations), graduates will be able to

apply their skills across the media.

At the same time, specialized interest areas are catered for through the

elective courses. The emphasis of this stream is on creating content and

core skill development. It is recognized that the quality of a media

product (a film, a TV program, a news story, an advertisement, an item

for the web) starts with the quality of its content. Communicating ideas,

stories and various media content in a creative and effective way is the

focus of this stream.

The stream on Media Enterprise is designed to help students understand

the media industry and the challenges of transforming creative ideas

into innovative media products. The programme therefore has a

substantial component of entrepreneurial studies to prepare graduates

for starting and managing enterprises in the media industry.

The emphasis on entrepreneurship is consistent with the current

direction of introducing entrepreneurship courses in university

curricula. Pan-Atlantic University has gained much experience in the

field of entrepreneurship over the past years through teaching and

consulting programmes at the Entrepreneurship Development Centre.

This experience is now applied to the media, a field of great potential for

innovative products and services.

1. Writing for the Media 2. Media Enterprise

The programme therefore has a substantial

component of entrepreneurial studies to

prepare graduates for starting and managing

enterprises in the media industry.

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PROGRAMME STREAMSMaster of Science in Media and Communication


The Marketing Communications stream focuses on integrative

approaches to the management of corporate identity, strategic product

and service messaging, and knowledge-driven marketing. Using a

variety of teaching approaches, but with special attention to case

method and practical work (particularly field work), candidates of this

stream are trained to be industry-ready experts of global standard in

marketing communications.

We expect that the students will go on to brilliant careers in marketing,

advertising, brand management, public relations, media relations,

consumer affairs, sales promotion, government and public affairs

management, general media practice, events management, research

and development, among other industry areas.

3. Marketing Communication

8

...students will go on to brilliant careers in

marketing, advertising, brand

management, public relations, media

relations, consumer affairs, sales

promotion, government and public affairs

management, general media practice...

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Master of Science in Media and CommunicationPROGRAMME STREAMS


Compulsory Courses for All Streams

Ÿ Master's Dissertation (only after course work)

Ÿ Theoretical Foundation of Studies in Communication

Ÿ Advanced Communication and Writing Skills

Ÿ Advanced Communication Research Methods

Ÿ Professional Ethics

Ÿ Statistical & Quantitative Research Methods

Ÿ Media, Culture and Society

Ÿ Topical Seminar in Media and Communication

Elective Courses

Ÿ Investigative Journalism

Ÿ Magazine Writing and Editing

Ÿ Broadcast News Writing and Editing

Ÿ Copy Writing in Advertising

Ÿ Writing in Corporate Communications

Ÿ Scripting for Film and Video

Ÿ Writing for the New Media

Ÿ Graphic Design & Editing

Ÿ The Internet and the New Media

Ÿ Media Process

Ÿ Advanced Creative Writing

Ÿ Technology and the Media

Ÿ Economics and the business environment

Core Courses in Writing for the Media StreamŸ Advanced Reporting Techniques Ÿ Advanced Creative Writing Ÿ Documentary ScriptingŸ Editing Skills Ÿ Graphic Design and Editing Ÿ Media Law in Nigeria Ÿ Business Journalism

Core Courses in Media Enterprise StreamŸ Leadership Strategies in Media Organizations Ÿ Planning and Development Strategies Ÿ Marketing and Advertising Ÿ Financial Analysis in the Media Ÿ Policy, Law and Taxation in the Media Industry Ÿ Organizational Communication Ÿ Creativity and Innovation in the Communication Industry

Core Courses in Marketing CommunicationŸ Market Research and AnalysisŸ Marketing StrategyŸ Brand Strategy and Communication Ÿ Advert Planning and Analysis of Audience & Media Ÿ Public Relations StrategiesŸ New Media and Marketing Communications Ÿ Experiential and Alternative Marketing

Core courses are compulsory for candidates who opt for a particular stream.

CURRICULUM

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Admission requirements into the programme are the following:

Possess a Bachelors (Hons) degree in a relevant discipline from an

accredited university with at least a Second Class Lower Division

(Candidates with an HND or equivalent degree and who have an

additional appropriate qualification may also apply)

Satisfy the School in a selection process (including an aptitude test, essay

writing and an oral interview; applicants with satisfactory scores in the

GRE or GMAT will only be exempted from the aptitude test)

Satisfy other University/Postgraduate requirements:

- 5 Credits passes (including English)

- Academic Transcript to be submitted before the end of December.

- NYSC Certificate/or Exemption

- One academic referee and one professional referee

To be awarded the Master of Science (M.Sc.) degree, candidates must

take and pass a minimum of 45 units made up of the following:

- 21 Units of compulsory courses

- 18 units of core and elective courses

- 6 units of dissertation

and successfully defend a dissertation before a panel of examiners

constituted by the school.

The capability of Pan-Atlantic University

to undertake the running of a school of media

and communication is strengthened

not only by available infrastructure

and facilities but more by well-trained

and experienced faculty members.

Prof Tunji Akande

Director General

Nigeria Institute of Social and Economic Research

(NISER)

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ADMISSION REQUIREMENTS

GRADUATION REQUIREMENTS



M.ScMaster of Science in Film ProductionM.ScMaster of Science in Film Production

The Mission of the Programme

The master's programme in film production is designed to develop creative and competent professionals who will, at the same time, be responsible, and ethically-minded persons. Given the important role that film can play in the promotion of culture and in contributing to social development, the programme will endeavour to impart to the students the required intellectual, ethical and professional values that will facilitate best practice and inculcate in them a sense of responsibility for the greater good.

Particular attention will be given to the need for high ethical standards in the exercise of professional work. Furthermore, the programme will seek to provide the kind of training that is inherently dynamic and capable of responding to the present and future needs of industry.

The programme will consist of intensive practical and theoretical courses, which will encompass key areas of film production such as scripting, directing, editing, cinematography and sound production. Due emphasis will be given to the four vectors that make film a composite profession: the artistic, the technological, the philosophical, and the entrepreneurial. The programme is structured such that it taps into the intersection of these vectors of film.

The programme will seek to erase the gap between the training acquired at the university level and the needs of the industry by facilitating direct interaction with the industry. The goal is to ensure that graduates from the programme will be industry ready and capable of generating gainful employment for themselves and others. The programme will also serve to prepare the students for further graduate studies in film and other cognate disciplines.

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Master of Science in Film Production Full Time Part Time

The Philosophy of the Programme

The programme seeks to inculcate in the students the knowledge and the skills required for a successful career either in filmmaking or as an academic specialising in film. Thus the programme will be a combination of both the academic and the professional. It will seek to animate the intersection of theory and practice in the philosophical, the entrepreneurial, the technological and the aesthetic dimensions of film.

The programme seeks to link professionalism with integrity, and its core value, thus, is professional integrity. The focus of the programme, therefore, is on producing persons who are knowledgeable about film and the process of producing it. At the same time, these persons will be led to cultivate a critical spirit, with the ability of finding creative solutions to filmmaking challenges and the discernment to make good professional judgements. In this regard, emphasis will be given to the impartation of professional ethics such that the students come to appreciate the ethical dimension of the human person and the necessity of social responsibility.

By fostering the spirit of enterprise, the programme aims to prepare persons who can discern opportunities in the environment, actualise new possibilities in the economic and social spheres, and effectively manage the new media enterprises.

The programme will also strive to equip the students with technical competence by providing them with hands-on practical experience and a constant exposure to the latest developments in the field.

“ The programme seeks to link professionalism

with integrity, and its core value,

thus, is professional integrity...”


GUIDING PRINCIPLES

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The following basic points are the guiding principles for the programme:a) The programme shall seek to link professionalism with integrity—the core value of the programme, therefore, shall be professional integrity.

b) The programme of studies for the MFP will combine the academic and the professional: it will seek to animate the intersection of theory and practice in the philosophical, the entrepreneurial, the technological and the aesthetic dimensions of film/motion pictures.

c) The programme will impart an education that is of international standard and that is relevant to the needs of the nation in general and to the film industry in particular. The relevance of the programme's content will be ensured by fostering a strong relationship with the industry.

d) The programme will be concerned with the integral formation of the individual and will lay special emphasis on the development of values and ideals. Professional ethics will permeate all teaching activities in the school. Goals of the Programme

The primary goals of the master's programme in Film Production are to:

· Harmonise the training acquired at the university level with the needs/demands of industry;· Provide the kind of training that Holders of this qualification will be eligible for some discretionary waivers, depending on the nature and strength of their previous work, as evidenced in their transcript/portfolio;· Produce industry ready graduates; and· Prepare the products for further graduate studies in film and other cognate disciplines.

Master of Science in Film Production


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The programme shall allow for the following areas of major and minor specializations:

• Scripting & Directing

• Cinematography

• Editing and

• Sound Design

Master of Science in Film ProductionCOURSE STRUCTURE

Each area of specialization in the programme shall target each of the following film process/content:

• The short film

• The TV/film documentary

• The TV interview programme

• The feature film

• Adaptations to the screen

• The TV serial drama

• The commercial filmlet/TV commercial; and

• The music video.


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In order of preference, the entry requirements into the programme shallbe:

· Bachelor's Degree in Film/Television/Motion Picture Production. Holders of this qualification shall be admitted directly to the third semester of the programme

· HND in Film/Television/Motion Picture Production. Holders of this qualification will be eligible for some discretionary waivers, depending on the nature and strength of their previous work, as evidenced in their transcript/portfolio;

· Bachelor's Degree/HND in any cognate discipline (Mass Communication/Communication Arts, Theatre Arts/Dramatic Arts, etc.). Holders of this qualification may be eligible for some discretionary waivers, depending on the nature and strength of their previous work, as evidenced in their transcript/portfolio; and

· Bachelor's Degree/HND in any other discipline.

Depending on qualification and experience, the duration of the programme shall be between three semesters and five semesters in full time mode; and between five semesters and seven semesters in part-time mode.

In all cases the duration shall be inclusive of Internship/Industrial Attachment.

The prescribed minimum number of course units for the award of the MFP shall be:· For those with entry requirements A: 72 units· For those with other entry requirements: 130 units.

Master of Science in Film ProductionADMISSION REQUIREMENTS

GRADUATION REQUIREMENTS

MSc


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he Pan-Atlantic University, previously Pan-African University, was Tlicensed as a private university by the Federal Government of

Nigeria on the 12th of February, 2002. The University is owned by

the Pan-Atlantic University Foundation (PAUF), a not-for-profit Nigerian

foundation registered under the Company and Allied Matter Decree of

1990. The Foundation is managed by its registered trustees.

From February 2002, the Lagos Business School, LBS, became the first

school of the Pan-Atlantic University, but it had already been in existence

since 1991. The LBS was followed in July 2008 by the School of Media and

Communication. The Centre for Enterprise Development Services is the

third training unit of the University. The School of Management and

Social Sciences was established in 2014.

The fundamental inspiration of the Pan-Atlantic University is provided

by the Christian vision of man, society and economic activity. And the

University's mission statement is: "to form competent and committed

professionals and encourage them to serve with personal initiative and

social responsibility the community in which they work, thereby helping

to build a better society in Nigeria and Africa at large."

This statement encapsulates the purpose of the University.

Pan-Atlantic University contributes to national development by

providing academic programmes that are relevant to the needs of the

country.

The word 'university' implies a universal mentality: openness to other

persons, ideas, areas of knowledge, cultures far and near, without

discrimination, and this is what the PAU strives to put into practice. The

University is open to all people regardless of their nationality, race, sex,

religion or ethnic group.

The objective of education in our University is the well rounded

formation of the human person, and curricular activities are part of a

wider all round formation that is provided in the University. For this

reason, courses in the humanities form an important and considerable

component of every programme. The PAU also seeks, by the deliberate

design of its programmes, to inculcate and groom the entrepreneurial

spirit of its students and participants. It also has the aim of nurturing

individuals who are professionally competent, creative and enterprising,

zealous for the common good and able to make free and morally upright

decisions and who thus act as positive agents of change in service to

society.

About the PAN-ATLANTIC UNIVERSITY


FacilitiesThe University is also a place that fosters and stimulates study and a permanent search for truth. This involves the labour of intelligence, intellectual honesty and the desire to learn, combined with the desire to continually overcome one's limits. In addition, university studies require a cultivation of one's own personality and the development of the habits necessary for professional and social life.

This is an aspect that is promoted in the PAU.

The main campus of the University is located at Ibeju Lekki, along the

Lekki-Epe expressway, Ibeju-Lekki, Lagos. Learning is conducted in

classrooms equipped with multimedia and internet facilities, which

enable students and faculty to access library and other learning

resources world wide.

Our TV and radio studios as well as our editing suites are equipped with the latest equipment which serves as a teaching facility for students to learn the art of TV broadcasting and production, radio production, editing, presentation and related areas. The hardware and software configurations are intended for professionals who seek to leverage their existing skills to match global standards.

A Nollywood Study Centre provides an archive of video material for research in film studies. The centre is a hub for anyone seeking information on video/film industry in Nigeria. The centre regularly hosts a forum for exchange of ideas between the academia and practitioners.

The library has a wide collection of electronic books, periodicals and reports, through EBSCO. The library also stocks some hardcopy material. Other material maybe made available on request.

The School is also equipped with two computer laboratories, fully equipped with a variety of software and multimedia facilities available for teaching and students' use. This is complimented by Editing suites for group or private editing purposes.

Teaching MethodsThe broad pedagogical principle is interactivity in the learning experience, to involve students in every step of the development of their skills and knowledge.

In addition to lectures, other complementary teaching approaches

include case study, practice sessions, role play, discussions/interactive

sessions, group work, assignments /projects, etc.

There is an internship period at the end of the course work. Students are

also expected to submit and defend a dissertation as part of their

graduation requirement.

Faculty and StaffThe success of any academic programme depends, more than anything

else, on the level and quality of its faculty. The SMC has a diverse faculty

that possesses distinguished professional, teaching, and research

experience.

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ABOUT PAU


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UNIVERSITY CAMPUSESPan-Atlantic University currently operates two campuses:

One at Ibeju-Lekki (located at km 52, Lekki-Epe Expressway, Ibeju-Lekki)

and another at Ajah (located at Km 22, Lekki-Epe Expressway, Ajah)

Ibeju-Lekki Campus

The main campus of the University occupies a 100 hectare land area

located in Ibeju-Lekki. It has been conceived as a campus with flexible

and adaptable buildings and spaces designed to give a sense of unity and

completeness.

On this campus are the offices of the University administration, the

School of Media and Communication, the School of Management and

Social Sciences, the Institute of Humanities (an academic service unit of

the University) and the Yemisi Shyllon Museum.

Lekki Campus

This campus which has an area of 10 hectares is located at Km 22, Lekki-

Epe Expressway, Ajah, Lagos. In this beautiful and serene campus is the

Lagos Business School housed in a two storey (three-floor), three-

building complex. Also on this site is the two-storey building that is home

to the Enterprise Development Centre.


Take the Challenge! FURTHER INFORMATION:

Admissions Office(Ndidi - 0708 864 1465)(David - 0701 782 5427)Pan-Atlantic University (Main Campus), Km 52 Lekki-Epe Expressway, Ibeju-Lekki, Lagos.Tel: 234-1-712 1728; 440 5524 (ext 240)E mail: [email protected]

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