sme growth hack - real world growth hacking
Post on 17-Oct-2014
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DESCRIPTION
Real World Growth Hacking. Presented by Louis Sayers, Growth Hacker, Driftrock.TRANSCRIPT
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Growth HackingA Real World introduction
By @LouisSayers
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Growth Hacking Defined
GrowthUser Acquisition
User Activation
Retention
HackingIngenious Hacker (creative, inventive think “life hacker”)
Software Hacker (combining various technologies)
Illegal Hacker (breaking the rules, exploiting holes)
Neil Patel, Bronson Taylorhttp://www.quicksprout.com/the-definitive-guide-to-
growth-hacking-chapter-1/
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- Marketing Bot - Ebay charity bidding (http://www.amazon.co.uk/The-Paypal-Wars-Battles-Planet/dp/
1936488590)
- Paid Referrals ($10 for new customer, $10 Referral)
- AutoLink
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CraigslistSpam
http://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/
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CraigslistSpam
Listings
http://www.quora.com/Airbnb/How-does-Airbnb-automatically-post-on-Craigslist
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CraigslistSpam
Listings
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CraigslistSpam
Listings
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Craigslist
Social Media integration
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Craigslist
Social Media integration
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Craigslist
Social Media integration
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Craigslist
Social Media integration
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Craigslist
Social Media integration
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bit.ly/15v4dva
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Craigslist
Social Media integration
Referrals
Re-engagement
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Craigslist
Social Media integration
Referrals
Re-engagement
PaidSearch Engine MarketingDaily ad budget: $16,698Keywords: 94,287
http://www.keywordspy.com/research/search.aspx?q=airbnb.com&tab=domain-overview
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Leverage Platforms
Where do your users hang out?
Identify Influencers
Partners
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Tracking
Your Goal
Where is your time best spent?
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Optimise
Landing Pages Consistent messaging
Simplify
Split test
Reduce Friction
Increase Engagement
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Scale
The Growth Hacking Dream:
A Self-Perpetuating Marketing Machine
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Scale
AutomateAcquisition
On-boarding
Referrals
Re-engagement
Unsubscribe process
Do more of what works the best
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LouisSayers.com
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@LouisSayers