smi2012
TRANSCRIPT
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SMI’2012Communautés ou citoyenneté globale ?
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1, 2, 3...
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• Internet transmute le pouvoir politiqueSharing is power, a new political paradigm
• Internet, espace citoyen plus qu’économique e.g. this ain’t no crisis, this is the XXIth century.
• Internet, territoire de construction de l’identité e.g. identity centric marketing: doing it right
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mutations du pouvoir politiqueinduites par internet
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What is political power?back to basics...
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Société industrielleSociété industrielleSociété industrielle
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le pouvoirpasse de la
détention du Capitalvers la
maitrise des flux de capitaux
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société de l’informationsociété de l’informationsociété de l’information
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de«information is power»
à «sharing is power»
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?
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Mondialisé avec Wikileaks
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Concept universel
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Consom’acteur ?
http://www.flickr.com/photos/el_bobo_estepario/5252277051/sizes/l/in/photostream/
Global citizen
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valeurs...
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Droits de l’HommeNon violenceCitoyenneté globaliséeDroit d’accès à l’informationNet Neutralité
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Free SoftwareCyberpunkCryptoanarchie
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un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
un véritablemouvement social propre au XXIe siècle
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Un construct socialbasé sur les possibilitésoffertes par internet
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Pas d’organisationPas de hiérarchiePas de leaderPas d’identité
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RécupérationCorruptionDétournementContrôleCompromis
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social hack
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Tunis, 8 janvier 2011
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#Occupy
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citizens vs. corpinfowar
power shift
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mars 2011Sony
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1 2
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14 mars 2011
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,5x1
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3m - Sony
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3m - Sony
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3m - Sony vs. Nikkei
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3m - Sony vs. Nikkei vs. Hitachi
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guerre asymétrique
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open source guerilla
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3 juin
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Groupe > Mouvement / concept
3 juin
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identité éclatéeThere’s a world outside Facebook
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2012
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sexting
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Les adolescents se plaignent continuellement d’être sexuellement sollicités afin d’envoyer des photos d’eux nus à d’autres adolescents, pourtant, plus de 30% d’entre eux se livrent à de telles activités.
http://bit.ly/TGV6GD
30 %
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identity-centricmarketing
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2007
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• fremium intégré à la production des contenus
• contenus gratuits injectés avec liens d’affiliation vers le premium
• micro paiement
• curation de contenus crowdsourcée auprès de communautés de consommateurs
• tracking afin de monitorer le marchéet ses évolutions
• feedback loop sur la production de contenus
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internet,territoire
de construction de l’identité