smit digital marketing

7/31/2019 SMIT Digital Marketing

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Customers behaviour towards Internet

Marketing activity in SoftwareDevelopment companies, Garmentsexporters and Automobile exporters in

Ahmedabad

SMIT Digital Marketing

- By Ashish Mittal


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Objectives of the Research

Is your organization currently spending any budget on web

marketing activity?

. If yes, since how long is your organization doing web

marketing activities?

. If yes, which of the following web marketing activities do you

currently run?

Which key factors are /would be for you while selecting an

external agency for your web marketing activities?

You think that web marketing activities give better roi

compared to any other traditional marketing activities?


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Limitations during the Research

Less time and importance given by the form fillers to the survey

conducted due to their load of work.

Only Ahmedabad was taken as the research area as there was time

and budget constraint.

Knowledge of people regarding Internet Marketing also was a

constraint which acted as a limitation as people knew less about

web marketing.


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Research Design and Methodology

Type of Research: - Descriptive Research

Population : -

Automobile and Garment Exporters

Software development companies

Sample Unit: - CMO, Marketing head, Business owners, SEO consultants.

Sample Size: - 180 entities

Research Instrument: - Structured Questionnaire

Sources of data: - Primary data collectionBy Questionnaire SecondaryInternet, research papers, books

Sampling procedure= convenience


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Research Methodology

Number Data required Data source Data collection tools

1 Budget Owner Questionnaire

2 Doing web marketing

activities

Manager Questionnaire

3 Media platforms Decision maker Questionnaire

4 Key factors Marketing head Questionnaire

5 ROI Any other authorize

person

Questionnaire


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INDUSTRY ANALYSIS


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Digital Marketing

Digital marketing is the use of internet connected devices to

engage a customer with online advertising in order to

promote products and services.

Internet connected devices are those such as web browsers,

smart phones and game consoles.

As technology develops more devices become able of

internet browsing and the digital marketing potential that

comes with it.


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Two different forms of digital marketing exist:-

Pull digital marketing in which the consumer must actively

seek the marketing content often via web searches or the

recipient has given permission to receive content that is sent

to the consumer by email, text message and web feed.

Push digital marketing technologies in which the marketer

sends a message without the consent of the recipients, such

as display advertising on websites and news blogs.


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Digital Marketing in India

E-mail (94 percent users)

Downloading music (72 percent)

Instant messaging (56 percent)

Job search (56 per cent)

Social networking (54 percent) (Social networking market grew by 43

percent last year)

Information search (52 percent)

Watching videos (50 per cent) (Could be included as a part of socialmedia pushing social media to the #2 spot)

Other popular activities include downloading wallpapers and

screensavers and sending SMSs through the personal computer


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About SMIT Digital Marketing

Private Limited Company having its office at Nehru Nagar,

Ahmedabad.

SMIT is derived from Sales & Marketing with Information

Technology .

SMIT currently offers Web Marketing services like Organic SEO, PPC

Campaign Management, Social Media Promotions, and Email/E-

Coupons Campaign Management.

SMIT is a dynamic company set-up by a professional Employees of

Marketing & Industry Experts with a cumulative experience of over

25+ years.

SMIT is currently in the process of hiring a 40+ Employee size.


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Products Offerings

SEO

Search engine optimization (SEO) is the course of improving the visibility

of a website or a web page in a search engine's "organic", search results.

In general, the earlier (or higher ranked on the search results page), andmore frequently a site appears in the search results list, the more visitors it

will receive from the search engine's users.

PPC

Pay per click (PPC) is an Internet advertising model used to direct traffic to

websites, where advertisers pay the publisher (typically a website owner)

when the ad is clicked.


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SMO

Social media optimization (SMO) refers to the use of a number of social media outlets and

communities to generate publicity to increase the awareness of a product, brand or event.

E-mail Marketing

Email marketing is directly marketing a commercial message to a group of people using electronic

mail (email). In its broadest sense, every email sent to a potential or current customer could be

considered email marketing.

E-coupons

E-coupons are the Electronic coupons available through various mediums on Internet. One can have

the e-coupons for your existing clients to forward them to their own reference circles and thereby

grow ones base with minimum new client attainment charge.


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SWOT Analysis

STRENGHTS

Combined expertise in marketing and technology

Professional Services

Accountable Performance

In-depth Reporting

International Standards

Weakness

Time and Budget Constraints


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DATA ANALYSIS AND

INTERPRETATION


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Is your Organization currently spending any budget on web marketing activities?

15.55%companies say that they are spending money on Internet Marketing.

From these 15.55% 1.11% say that they are spending the money on Internet marketing from

past 2 years while 14.44 have just started the marketing activities of their products and

services on Internet.

1.11%

14.44%

0.88%

0

5

10

15

20

25

30

More than 2 years Yes Cant Say

Spending on WebMarketing


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If No, what reason can you cite for not undertaking web marketing activities?

Many people in the market believe that their products or services are such which will

not get affective sales through Internet Marketing

For them

Sale of the products or services is done best with traditional marketing compared to net

marketing

Low budget and lack of Knowledge on web marketing also is a big reason

24.44 %People says that their products or services just sells by own they dont need any such

marketing activities

26.11%

9.44%

5.55% 5.55%

24.44%

0

5

10

15

20

25

30

35

40

45

50

Not Effective Low Budget Insufficient InternalReources

Searching Dont Need

If No, why


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If yes, approximately what amount of your overall yearly marketing budget is

spent for web marketing activities?

If yes, approximately what amount of your overall yearly marketing budget is spent for

web marketing activities?

Highest number of people comes in 0 to 5 % money spent on Internet marketing of their

marketing budget.

Well the amount spent on Web Marketing is low compared to the amount spent on

traditional marketing as 0 to 5 % money spent is very low of the main budget.

Only 2 people spend above 25 % of their marketing budget on the internet marketing

activities.

15%

10%

6%

2% 2%

0

2

4

6

8

10

12

14

16

0-5% 5-10% 10-15% 15-25% >25%

If Yes what amount


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If Yes, which of the following web marketing activities do you currently run?

According to the primary data collected, people are interested in the aboveInternet marketing activities from which Email marketing is most used, 11.11%

companies use it, while below that 10% companies use SEO and 8.33% uses

SMO.

The reason behind this is that people are still working with the old marketing

methods and as email marketing is quite old people are comfortable with it

more than other methods of marketing.

10%

3.88%

18.33%

2.77%

6.11%

11.11%

2.22%

0

5

10

15

20

25

SEO Banner Ads SMO Webinars Blogs Email Others

If Yes, then which Activities


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If Yes, which social media platforms do you currently use as a part of web

marketing strategy?

FB helps to publicize the brand like anything as it reaches the users superbly

with ease and fewer efforts and has a huge network to be enjoyed.

FB and Twitter share a common public which includes personal as well as

professional users, while Linked In which is also a very good network in social

media marketing, is only for professional users, as people are more serious

and professional while sharing their information on LinkedIn rather than FB andTwitter.

10.55%

4.44%

7.77%

6.11%

5%

1.11%

0

2

4

6

8

10

12

14

16

18

20

FB YOUTUBE Twitter LinkedIn Others Not using SMO

If yes which SMO


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If yes, please select major reason for doing web marketing activities?

Those who are engaged in the internet marketing activities believe that they do it for

increasing the visibility and getting properly engaged with their customers. Social

Media, Email marketing are good tools for both these.

6.66%

9.44%

3.88%

6.11%

3.33%

4.44%3.88%

1.11%

0

2

4

6

8

10

12

14

16

18

If yes then major reasons


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Which key factors are/would be important for you while selecting anexternal agency for your web marketing activities?

Cost is the most important factor which people consider while choosing Internet

Marketing from External Agency.

If we look at the statistics than 58.33% people from the total people surveyed

said that cost is an important factor for them while selecting an external agency

for Web Marketing.

58.33%

10%

2.77% 1.66%4.44% 6.66% 2.77% 6.11%

0

20

40

60

80

100

120

Imp Key factors while selectingExternal Agency


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You think that web marketing activities give better ROI compared to any other

traditional marketing activities?

Well as many people believe that the traditional marketing methods are much

better than the internet marketing activities for their business so their answer

is more towards No and Cant Say for this question.

The rate of return according to them is not as good as compared to the

expenses done on traditional marketing.

31.7%

12.22%

32.77%

0

10

20

30

40

50

60

70

no yes cant say

Do Web Marketing provides betterROI

A d t l t (A 11 t M 12) d i ti l t


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As compared to last year (Apr 11 to Mar 12), does your organization plan to

increase the amount of web marketing budgets or start spending on webmarketing activities?

Most of them have no plans of increasing the Internet marketing budget of

the overall budget of the marketing activities as they feel that it is not

providing them the expected business which they want.

34.44%

9.44%

32.77%

0

10

20

30

40

50

60

70

no yes cant say

Any plans to increase the webmarketing budget

A


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As What are the major obstacles for web marketing activities in yourorganization?

Low Budget is the problem of most of the people surveyed while the research was

going on. 51.66% people said that due to low budget they do not spend much on the

internet marketing and they continue with their traditional marketing methods.

Lack of internal knowledge and other few reasons also plays a role due to which people

dont choose this medium for marketing purpose.

51.66%

10%

10% 5.55%

2.77%4.44%

0

10

20

30

40

50

60

70

80

90

100

Low Budget Lack of Internal

Knowledge

Difficulty inmeasuring

ROI

ExternalAgency's

performance

Coordinationwith external

Agency

others

Major Obstacles for Web marketingto you


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Findings

1. People spending money on Internet Marketing areless compared to the people spending money on

traditional marketing.2. People believe that their products and services

sell more from traditional marketing

3. Low budget also is a big reason which is a

hindrance in the path of Internet marketing

activities

4. Lack of Knowledge on web marketing


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Recommendations

1. They are in hurry and not willing to fill anydocuments.

2. Disclosing the price

3. Lack of awareness about Internet Marketing was

a challenge and we can improve it by hoardings,

leaflet

4. Its good to interact with different types of people

and make them understand our views and

opinions


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Conclusion

1. To work with a Marketing company is really good and thelive experience to know people changing from manual

system to an automated / social environment.

2. It was pleasure working with SMIT Digital Marketing as

Marketing is my specialization and I learnt various things

related to same field. It was fun and tough to deal withcustomers on field. I personally feel that social marketing will

be a very important part of future marketing world and has

large scope in market.

3. Working in market is a challenge and important role is

played by mentor who guides us4. I am working on being more practical towards my work


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Thank you

smit digital marketing

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