smith akzo nobel world class marketing capabilities
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Definitions of 'world-class' 1. (adj) first, foremost, world-class ranking above all others
World Class Marketing Capabilities
The Grand Prix - Top Award (with Brand Learning)
The Marketing Society’s Awards for Excellence 2008
The Marketing Capabilities Award for “pushing the
boundaries of what marketing can achieve”.
World Class Marketing Capabilities
AkzoNobel Awards
World Class Marketing Capabilities
AkzoNobel Performance Impact on financial performance & driving faster growth
Brand Learning’s support helped develop growth of 5% over the
last three years in the decorative paints division (formerly ICI)
becoming the global leader.
Building a stronger brand
Investment in marketing capability development where marketing
focus is on customer-centric work for delivering superior customer
value and sustaining strong marketing position.
World Class Marketing Capabilities
AkzoNobel Emerging Markets
Solutions to a Weakened Global Economy
AkzoNobel’s resent expansion in the emerging markets
of China and Brazil. The continued income growth in
these countries could prove to be profitable from FDI.
Concentration on these target markets should be
emphasized.
World Class Marketing Capabilities
AkzoNobel ConclusionProven Success:
Award Winning Marketing
Global Leader in Decorative Paint Division
Positive Impact on Financial Performance
Delivering Superior Customer Value
Strong Marketing Position
World Class Marketing Capabilities
AkzoNobel A True Example of
World Class Marketing
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