smo 601 innovation and sustainability: the clean tech
TRANSCRIPT
Jennings, SMO 601 Page 1 of 10 Spring Term, 2019
University of Alberta School of Business
Department of Strategic Management and Organization
SMO 601
INNOVATION AND SUSTAINABILITY:
The Clean Tech Revolution and Beyond1
Draft
Spring Semester 2019, Room: Business 1-06
May 13th-May 17th, 8:45 a.m. arrival, 9:00 a.m. start; normally, 4:30 p.m. finish.
INSTRUCTOR: Professor Dev Jennings Phone: (780) 492-3998
E-mail: [email protected] Office: 4-30A BUS
Office Hours: By appointment & with some time at the end of lunch for questions
OVERVIEW
Sustainability has become one of the predominant concerns of our time. It refers to creating an
enduring social and biophysical world, one that is vibrant and rewarding for not just the current
but for future generations. To create such a world, and retain our current level of modernity, seems
to require a holistic approach to technology, design, environmental fit, and performance; that is,
forms of clean technology – or “cleantech” for short. Innovation and Sustainability: The Cleantech
Revolution and Beyond (SMO 601) is a course that focuses on the process of creating technologies
and organizations that enhance current business and industrial operations by drawing on
sustainability principles, especially ecological ones. In SMO 601, we begin by focusing on energy
production (both non-renewables and renewables) then move on water, waste, agriculture and
green building in later sessions.
The overarching objective of SMO 601 is to augment your current knowledge about clean
technologies and renewable energies from the standpoint of organizational strategy and design.
Your org strategy knowledge will be built using a matrix structure for theory and topics addressed
in the course. Along one dimension are org strategy’s “four frames” for assessing firms: 1)
technology, 2) economic, 3) political, and 4) management. Along the second dimension of the
matrix are the standard environmental topics in clean tech, including carbon capture, utilization,
and storage (CCUS), solar and wind power, waste and water management, green building, and
electric vehicles (EVs). The cases range from AEP (coal) to Goldwind and LEED’s green building.
The specific way that we will join the four frames for green innovation strategy with different
clean tech topics is shown below in the “Week at a Glance.” From the big picture point of view,
the segments are designed to move from more analytic and quantitative segments to more
behavioral and qualitative ones, and from high tech, energy-focused segments to somewhat lower
tech, clean-up focused segments.
1 Other instructors have my permission to use this syllabus; but please acknowledge me as the source. Thanks. DJ.
Jennings, SMO 601 Page 2 of 10 Spring Term, 2019
Week at a Glance
Day 1 – Field &
Firm Level Strat
Day 2 –
Tech Frame
Day 3 -
Econ Frame
Day 4 -
Political Frame
Day 5-
Mngt. Frame
A.M. Green Innovation
and the Four
Frames- Field
Level with Coal
(AEP, etc.)
Tech with Solar at
D.Light,
BrightSource and
local AB solar
Econ with Energy
Start-Up at
StormFisher &
Clean Tech Forum
Policy with
Waste
Management at
Harvest Co. and
AB Innovates
Mgnt. with Green
Building at LEED
& Genzyme
P.M. Four Frames –
Field Level with
Caprica’s Choices
& Fracking in AB,
Tech with Wind at
Vesta & Goldwind
USA
Econ with Trade-
Offs investing at
GIM & Kholsa
Venture
Policy with
Water Negotia-
tion in Fiji vs. Fiji
case.
Integrating the
Four with EV use
at Tesla & BYD,
Wrap-Up ((Early
dismissal - 3:00ish)
* Note: all speakers and SKYPE-ed presentation are tentative, based on speaker availability.
This is a return to the one-week intensive format. A lot has to be done in the one week and not all
contingencies can be anticipated. Design flaws may become apparent as we progress through the
various segments. I thank you in advance for your understanding and your suggestions for
addressing any issues that may arise.
BACKGROUND AND MATERIALS
While there are no formal prerequisites for this course, the course is designed to work with SMO
502, “Strategy and Organization,” with SMO 659, “The Strategic Management of Technological
Innovation and Commercialization,” with SMO 638 “Corporate Sustainability”, and with the final
project courses for NREE and for TechCom. Furthermore, even though cleantech does not require
a science degree or courses in science, it is useful to have some background and/or interest in some
of the course’s science- and tech-based topics.
In the case of materials, there are some new texts on sustainability and some others on innovation,
but none that I have found that adequately covers these joint topics in a comprehensive and current
fashion. Therefore, we will have to rely on papers, cases, and other Web sources as the core
materials in the class, along with your own inputs. Most of the readings and sites will be posted
on eClass. Not all are listed in the syllabus, particularly links from The Economist or other sites.
The cases will be available in a course case pack, which is for purchase online at Harvard
Business School http://hbsp.harvard.edu/. The site for the case course pack is:
https://hbsp.harvard.edu/import/629625
We also have an addendum with two case on investing. The GIM case is part of the normal course
packet the Khosla case is now a secondary one.
https://hbsp.harvard.edu/import/630186
Jennings, SMO 601 Page 3 of 10 Spring Term, 2019
ASSESSMENT
The major assignments in this course are discussed below. The assignments weights are listed
beside the assignments.
Individual Class Participation 20.0%
Group Presentation of a Case 25.0%
Ind. or Small Team Final Project 55.0%
Total 100%
Individual Class Participation. Your participation in class is essential, both for your learning and
for that of your peers. Effective participation depends on quality and quantity of commentary and
on other contributions that might help the class overall. If you notice articles or videos – or if you
have some mini-presentation on a subject to offer, these too count as participation.
In order to help me evaluate your participation, I will record your contributions using a simple
scale for each segment, “0” = “no contribution; “1”= “present but minimal contribution”; “1.5”=
“a solid contribution”, and “2” = “wonderful contribution”. If you are absent, an “ab” will be
recorded. If you contact me in advance about the absence (and/or have a medical excuse), I will
not count the absence in your averaged participation score, though it does affect the sum. At the
end of the course, I will sum the total participation and generate an average segment participation
score. Your final participation mark will be a combination of these two score, relative to the class
average, plus some qualitative assessment of your contribution, as perceived by me. The class
average is normally pegged at the B+/A- line. If yours is above the average on both scores, so will
be your grade.
Group Presentation of a Case Segment. On the first day we will form anywhere from three-to
five-person groups, based on the class size. (Note that these will typically not be the same group
as that for the final project.) Each group will be given an option helping me present one of several
segments of cases that are going to be covered in the course. For instance, you may be offered the
chance to present a comprehensive overview of the wind industry, or an analysis of a water
management problem. Each group will then select one segment and present that segment during
the relevant class period.
Generally speaking, presenting the segment should take no more than fifteen minutes, with an
additional five-to-seven minutes for answering questions. Exercises within presentation are
strongly encouraged. I am likely to work with the group on the exercise, weaving in one of my
own with the group’s presentation.
More details on the presentation and on the grading template can be found in Appendix A.
Individual or Small Team Final Project. Individuals or two-to three-person teams will choose
one clean tech topic on which to work for their final project. The design of that project has some
flexibility, but is generally of two types: either a broad survey of a clean tech field, or a focused
analysis of strategic initiative (or business case) for a clean tech organization within a field. The
paper is envisioned as being 20-25 pages (double-spaced, 12 pt. font, 1’ margins) with some key
Jennings, SMO 601 Page 4 of 10 Spring Term, 2019
figures and tables in it, but not including more extensive references or appendices. The complete
paper, with all materials, front-to-back, should be no more than 35 pages. Thanks. The assignment
is due basically a week after the end of the course: Fri., May 24th by 4:30 p.m., thanks. Please e-
mail a Word or .pdf version of the report. A hardcopy is not necessary.
More details on this final project can be found in Appendix C.
ADDITIONAL COURSE POLICIES
Constructive vs. Disruptive Use of Technology in Class. Most of us have cell phones, laptops,
and iPads and other devices that connect us to the outside world. I ask two things of you: first,
please limit your personal and work-related communication to the outside to the breaks in class,
which occur every hour or hour and a half; second, if you are on the Web, please try to gather
information related to the topic at hand, and share that information via questions and comments
in order to enrich the session. Thanks!
Academic Integrity: The University of Alberta is committed to high standards of academic
integrity and honesty. Students are expected to be familiar with these standards regarding academic
honesty policies and uphold them. Please consult the online in the Academic Calendar and avoid
any behaviour that could potentially result in suspicions of cheating, plagiarism, misrepresentation
of facts and/or participation in an offence. Academic dishonesty is a serious offence and can result
in suspension or expulsion from the University.
Special Needs: I would like to hear from anyone who has a disability that may require some
modification of seating, testing or other class requirements so that appropriate arrangements can
be made. Please see me before or after class.
Late Assignment Policy: Any assignment that is late will have ten percent (10%) deducted off its
percentage grade for each day that assignment is late up to a maximum of seven days. No papers
can be accepted more than seven days after the deadline. Sorry.
Grading Constraints: While there is no formal curving of grades in this class to fit a normal
distribution, the MBA and FGSR offices have requested that instructors submit grade distributions
with some spread; i.e., with means for upper level MBA classes just above the A- range and with
some grades in the B to B+ range. Higher grades and narrower distributions are reviewed by these
offices and returned for adjustment. I am bound by these university policies; my apologies in
advance.
COURSE OUTLINE
Day 1 – Overview, Cleantech and Non-Renewables (Coal and Fracking)
Readings
Jennings, SMO 601 Page 5 of 10 Spring Term, 2019
Winston et al. “Your Company Needs an Energy Strategy.” HBR,
https://hbr.org/2017/01/energy-strategy-for-the-c-suite
Nidumolu et al. “Why Sustainability Is Now the Key Driver of Innovation.” HBR.
Stewart Hart on sustainable value http://www.stuartlhart.com/
A.M. - Four Frames, Cleantech and Coal at AEP
a. Opening
b. Lecture and Exercises:
i. The Clean Tech Revolution and Beyond
ii. An Overview of Green Innovation Strategy and the Four Frames
c. Case
i. Energy basics, courtesy of Web resources and knowledgeable class members.
ii. Four Frames: Field Level. Vietor. 2010. AEP: Carbon Capture and Storage.
(PRIMARY CASE)
iii. Four Frames: Field Level. Schifrin & Kennedy. 2013. Natural Gas and Its Role in
the New Energy Dynamics (SECONDARY CASE)
P.M. - Cleantech and Fracking Cases as Examples, Final Projects and Presentations
a. Cleantech and Fracking
i. Final project details (see the syllabus).
ii. Four Frames: Field Level. Harris et al., 2011. Caprica Energy. Darden.
(PRIMARY CASE).
iii. Fracking background notes, courtesy of Joel Gehman. (BACKGROUND
READING)
b. Assigning Your Case Presentations - your top three choices and the assignment (see the
syllabus).
c. Potential Guest Speaker on Clean Business and Urban Planning.
Day 2 – Technology Frame, Solar and Wind
Readings
Anderson and Drejer. “Systemic innovation in a distributed network: the case of Danish wind
turbines.” SO!
Bower and Christensen. “Disruptive Technologies: Catching the Wave.” HBR.
Chesbrough and Appleyard. “Open Innovation.” CMR.
Jennings, SMO 601 Page 6 of 10 Spring Term, 2019
Marshall and Brown. “The Strategy of Sustainability: A Systems Perspective on Environmental
Initiatives.” CMR.
A.M. Technology Principles and Solar Power
a. Review of readings and lecture.
Solar
a. Case Session
i. A Solar Success
a. Sorensen et al. 2012. dLight: Selling Solar to the Poor. (PRIMARY CASE)
ii. A Less Successful Solar Case
a. Shifrin and Kennedy. 2013. BrightSource. (SECONDARY CASE)
iii. A Potential Guest Speaker
P.M. Wind
a. Case Session
i. The Danish Miracle
a. Stenburg and Corsi. 2011. Vestas World of Wind. (PRIMARY CASE)
ii. The New Power House
a. Abrami and Koch-Weser. 2012. Goldwind. (PRIMARY CASE)
Day 3 – Economics Frame, Starting Up and Investing
Readings
Amram and Kulatilaka. “The Invisible Green Hand.” Milliken Institute.
Hargadon. “Misguided Policy? Following Venture Capital into Clean Technology.” CMR.
Hopkinson et al. “Managing a Complex, Global Circular Economy Business.” CMR.
Orsato. “Does It Pay to Be Green?” CMR.
A.M. Principles of Clean Tech Economics
a. Review of readings and lecture.
Starting Up, Biogas
a. Case Session
i. Principles of start-ups
ii. Branzei et al. 2010. StormFisher (A): Power with Purpose. (PRIMARY CASE)
Jennings, SMO 601 Page 7 of 10 Spring Term, 2019
iii. Branzei et al. 2019. StormFisher (B)… (PLEASE READ AFTER SESSION)
P.M. The Investor, Biofuels
a. Case Session
i. Principles of Investing – Guest Speaker
ii. Bebb and Reichelstein. 2015. Sustainable Investment at Generation Investment
Management (PRIMARY CASE)
iii. Lassiter et al. 2012. Khosla Ventures: Biofuels Gain Liquidity. (SECONDARY
CASE)
Day 4 – Political Frame, Waste and Water
Readings
Esty and Charnovitz. “Green Rules to Drive Innovation.” HBR.
Haley and Schuler. “Government Policy and the Firm Strategy in the Solar Photovoltaic
Industry.” CMR.
Johnson and Suskewicz. “How to Jump Start the Clean Tech Economy.” HBR.
Markus et al. “Firms, Regulatory Uncertainty, and the Natural Environment.” CMR.
A.M. Policies, Politics and Waste
a. Review of readings and lecture.
Waste Management
a. Case Session
i. Waste management principles
ii. Current Practice Background
a. Delshin et al. 2012. Harvest Organic Waste Recycling (A). (PRIMARY
CASE)
b. Anupindi and Hoffman. 2019. Dell: Upcycling Ocean Plastics through Supply
Chain Innovation. (SECONDARY CASE)
P.M. The Political Frame and Water Management
a. Case Session
i. Water management principles
ii. Cross-Border Issues
Jennings, SMO 601 Page 8 of 10 Spring Term, 2019
a. Gino et al. 2012. Fiji vs. FIJI. (PRIMARY CASE)
Day 5 – Management Frame, Green Building, EVs, and Integrating the Four Frames
Readings
Cohn et al. “Finding and Grooming Breakthrough Innovators.” HBR.
Lewis et al. “Paradoxical Leadership to Enable Strategic Agility.” CMR.
Lubin and Esty. “The Sustainability Imperative.” HBR.
Posner. “One CEO’s Trip from Dismissive to Convinced.” Sloan Mngt. Review.
A.M. Management and Internal Change
a. Top managers, teams, and change – see readings.
b. Implementation issues – see readings
Management and Green Building
a. Case Session
i. Toffel and Siesa. 2010. Genzyeme Center (A). (PRIMARY CASE)
ii. Larson and Meier. 2010. Rating Environmental Performance in the
Building Industry. (BACKGROUND CASE).
P.M. Management and Green Building Continued..., Course Wrap Up
a. Van den Steen. 2015. Tesla Motors. (PRIMARY CASE)
b. Gong and Zhu. 2017. BYD Electric Vehicle Road Map. (SECONDARY CASE)
c. Course Wrap-Up
d. Final Commentary - Cleantech and The Sustainability Imperative
Jennings, SMO 601 Page 9 of 10 Spring Term, 2019
APPENDIX A:
CASE SEGMENT PRESENTATION
On the first day we will form anywhere from three-to five-person groups, based on the class size.
Each group will be given the option helping me present one of several segments of cases that are
going to be covered in the course. For instance, you may be offered the chance to do present a
comprehensive overview of the wind industry, or an analysis of a water management problem.
Each group will then select ONE segment and present that segment during the relevant class
period.
Generally speaking, presenting the segment should take no more than fifteen minutes of material,
with an additional five to seven minutes of questions. Exercises within or as the presentation are
strongly encouraged. The team should provide a handout on the core of the presentation and also
be prepared for questions.
The grading template for the presentation is below.
Component Comments
CONTENT (45%)
Good Theoretical/
Conceptual Material for
Day’s Case & Topic
Details/Description Were
Rich and Informative
FORM (45%)
Entertaining &
Professional
Mechanics Were Good
(Timing, Structure,)
Questions (10%)
Addressed Content and
with Respectful Tone
APPENDIX B: THE FINAL PROJECT
Individuals or, alternatively, two-to three-person teams will choose one clean tech topic on which
to work for their final project. The design of that project has some flexibility, but is generally of
two types: 1) a broad survey of a clean tech field using the Four Frames, or 2) a focused analysis
of clean tech strategic initiative (or business case) using the green strategic analysis framework,
Jennings, SMO 601 Page 10 of 10 Spring Term, 2019
supplemented by the Four Frames. The paper is envisioned as being 20-25 pages (1” margins, 1.5
spacing, 12 pt. font), not including references or appendices. Please try to keep the total project,
all-in, under 35 pages. Thanks.
PROJECT TYPE ONE:
BROAD SURVEY OF A CLEAN TECH FIELD
Your task is to conduct an assessment of a renewables or clean tech field or industry using the
“Green Innovation Strategy and Four Frames Approach” discussed in this course. The field can be
one of your choosing, but should be discussed with the instructor.
The typical field report will follow the following outline and address the sets of questions below.
Also, be sure to consult your notes and slides from the classes to fill out more details on the Four
Frames.
A. Overview
1) Field Definition
accepted vs. common definitions
2) Field History
key points of field’s evolution
3) Field Structure
number of large/small firms, overall size, etc.
B. The Four Frames and How They Evolve Together
1) Technology, learning, and innovation
What are the variations (e.g., clusters) among the technology(ies), products, services in the
field, particularly around critical values?
What is the nature of the innovation and R&D process in the field?
How can you characterize the overall technical system of this field?
How does leaning occur in this system? And disruption?
Which technologies, firms and clusters, are truly exemplary of clean tech?
2) Economics, competition, and sustainability
How competitive is the overall environment?
What some of the key business models that have made (or seem likely to make) returns?
What is the structure of the industry (concentration, core/periphery, etc.)?
What do the consumer/client segments look like? Can you create a PCM?
What have the historical market trends and yields been – what about current ones?
What are some of the evident green positions in the field?
3) Policy and politics
What is the governance structure like in the field?
What are main policies and regulations in the field?
Jennings, SMO 601 Page 11 of 10 Spring Term, 2019
Who are the most powerful actors in the field? What about by region - n NORAM? the
EU? Asia?
How can a firm (or individual) engage with these actors (including avoid them)?
What are some of the key political trends – e.g. levels of green support?
4) Management, culture and org. change….
Who are notable leaders in this field? What are their visions/objectives?
What do the social networks and management/board ties look like?
What are the styles of management can be found or are favored in this field?
What is the underlying industry or regional culture like in the field?
Is there a lot of variation in corporate cultures?
How dependent is green innovation and execution on this culture?
Is changing the field or org. culture particularly difficult?
C. Integrating the Four Frames and Implications for Firms in a Fields
1. How well do the four frames fit together and reinforce each other?
Is there one frame that is stronger than the others; one that is at odds?
2. In light of the above materials, what are some main opportunities in this field and what
recommendation would you have for CT firms entering/ operating in it?
Short-long run opportunities?
By size of firm?
By country?
Capitalization requirements?
3. In light of the above materials, what are some of the main risks in the field?
Immediacy x likelihood x impact of the risk
Mitigation possibilities
4. Better and Worse Business/ Organizational Models
Noted Exemplars?
High profile Failures?
5. Standard or workable Implementation Methods
Field vs. firm vs. project level?
Structural vs. behavioural (process)?
Leader vs. multi-stakeholder driven?
D. References and Appendices
PROJECT TYPE TWO:
Jennings, SMO 601 Page 12 of 10 Spring Term, 2019
A FOCUSED ANALYSIS OF A STRATEGIC INITIATIVE (OR A BUSINESS CASE)2
Each person or small team should select an organization that is developing or interested in
developing a clean technology. For instance, you might examine solar roof panels as a commercial
business or the investment in a recycling technology by a large company. The organization should
be assessed using the green innovation strategy framework, supplemented by analysis using the
four frames. This method will be discussed explicitly in the course and applied to case analyses.
The typical company report will follow the following outline and address the sets of questions
below:
1) The Initiative
What is the initiative, e.g., the proposed product, technologies, services, and changes?
How “advanced” is this initiative in sustainability terms (e.g., see Nidumolu et al.)?
What are the current vision and strategy, especially as it relates to the initiative?
2) The Internal
What is the key clean technology (e.g.,, as a flow diagram and/or in systems analysis)?
How disruptive is the technology?
How do the organization’s value chain and supply chain and governance enable or impede
the initiative?
What are the organization’s key resources, capabilities, particularly relative to the
initiative?
3) External Environment
How is the organization positioning itself in the clean tech field? (e.g., in terms of Blue
Ocean strategy and disruption)
What are the laws and regulations aiding or impeding the organization’s initiatives?
What support does the initiative have among the organization’s stakeholders?
4) Current and Future Performance and Option Assessment
What is the current organizational performance using some version of a “Triple Bottom
Line” framework?
What does performance look like in terms of a green or carbon footprint?
How do NPV/BE of cap. and operating costs look vs. environmental and social license
benefits?
5) Your Final Recommendation, Defense of It, and Some Implementation Recommendations
What are you main recommendations, prioritized?
What type of risk mitigation strategies do you see as essential? What might be a positive,
neutral and negative scenario?
2 I do not envision these reports as being “live” or conducted in companies using interviews. If you do go this route,
please discuss it with me in advance and read all University of Alberta guideline regarding research ethics, which
can be found under the Research Ethics Board Web site. In future iterations of this course, I may apply for REB
permission for “live” cases; but this seems unnecessary in a one-week, intensive course.
Jennings, SMO 601 Page 13 of 10 Spring Term, 2019
What impact matrix can be used to summarize and choose among your options.
6) Congruent Implementation
Is this a social mobilization or a consultative/internal implementation?
How might you tailor it to be more congruent with the field and being “green”?
What might be a simple Gantt chart of the roll-out?
7) References and Appendices
What is a simple four frame analysis (just include a grid filled out)?
What are the key or additional tables and figures that support your text above?
What are the key sources (Web pages, articles, books, conversations) for your report?
TEMPLATE FOR EVALUATING THE FINAL PROJECT
The template for evaluating either form of final project is below. If you have any questions about
it and the weighting in it, please feel free to discuss it with me.
Criteria Syllabus’s Explanation Scoring Comments
Theory How well does the written material
reflect your understanding and
application of the conceptual
constructs presented in class? Are
you using terminology
appropriately?
35%
Data How well do you use info/ data to
justify your analyses, to make
appropriate inferences and to
support your arguments?
45%
Writing How effectively are you
communicating your analyses? Is
the writing clear? Are the
arguments logical? Is the data
presented clearly? Is the
communication style appropriate
for the intended audience?
10%
Creativity Is this analysis a routine or generic
application of concepts to data or
does the analysis customize
existing knowledge of strategic
management to create a unique
solution for this specific firm?
Does the analysis integrate
knowledge from a variety of
disciplines?
10%
Overall