Smokey Bear Social Media Content Playbook Here are some key dates, themes and holidays to keep in mind, along with associated sample social media content. Use these as inspiration to create your own messaging to help spread Smokey’s wildfire prevention message throughout the year. Also, please be sure to follow Smokey’s national accounts listed below. You can share content directly from these pages or repurpose it as you see fit. You are welcome to use any imagery that has been posted to the national accounts. As you navigate the links below, simply right-click the images to download and obtain the native file.

www.smokeybear.com www.facebook.com/smokeybear

o photos http://on.fb.me/17WuSse o coloring pages http://on.fb.me/IhoKPk o activities http://on.fb.me/1csvZxw

www.twitter.com/smokey_bear www.linkedin.com/in/smokeybear www.instagram.com/smokeybear1944 http://smokey-bear.tumblr.com/

Holidays URL to TEXT POST IMAGE PREVIEW New Years http://on.fb.me/1aWv4T9

http://on.fb.me/IkSBGq

Valentine’s Day http://on.fb.me/1a3tLbJ

St. Patrick’s Day http://tinyurl.com/nma7e3d

Easter / Earth Day

http://on.fb.me/1h892oA http://on.fb.me/1iCAgDh

Memorial Day / Veterans Day / Labor Day

http://on.fb.me/1cIx2JB http://on.fb.me/1cIx3wS http://on.fb.me/19PDonj http://on.fb.me/18ewcY2

July 4th http://on.fb.me/1ftQ6jK

http://on.fb.me/18evObU http://on.fb.me/I64TTm http://on.fb.me/1aRjzAu

August 9 – Smokey’s Birthday

Don’t forget to wish Smokey a Happy Birthday! http://on.fb.me/1bazIl3 http://on.fb.me/1ffNQss

Oct 6-12 – Fire Prevention Week

http://bit.ly/1kfpfHT

http://bit.ly/LfnAVZ

Halloween http://on.fb.me/IkUov7

http://on.fb.me/1gD7WhP

Thanksgiving http://on.fb.me/1dLNaJq

Christmas http://on.fb.me/1iCAFFG

http://on.fb.me/1iLFVpw

Themes URL to TEXT POST IMAGE BBQ/ Grilling

http://on.fb.me/18vlNF9

http://tinyurl.com/olfv3r3

Campfires http://on.fb.me/1aF0QIz

http://tinyurl.com/o6xpa7k

http://tinyurl.com/p7mtszr

Debris Burning http://on.fb.me/1gguMvK

http://on.fb.me/1b3rOFB

Vintage Artwork http://1.usa.gov/1m4fifi

http://on.fb.me/1hlVdDZ

http://on.fb.me/1qf08aY

http://on.fb.me/1lGzA0h

http://on.fb.me/1ipWRRx

http://on.fb.me/1stH62F

http://on.fb.me/1stH62F

http://on.fb.me/1e6aCYm

http://on.fb.me/1lGzA0h

http://on.fb.me/1qgywR4

http://on.fb.me/OsUfZu

Year-round posts

TEXT URL to TEXT POST

Have you introduced children to Smokey’s wildfire prevention message?

www.smokeybear.com/kids

Only you can prevent wildfires.

Help prevent wildfires and you just might get a #SmokeyBearHug

Join #TeamSmokey http://on.fb.me/1aX6jJT

Thanks for being part of #TeamSmokey

http://on.fb.me/ImINN4

Memes

URL to TEXT POST IMAGE PREVIEW

http://tinyurl.com/ovmo8no

http://tinyurl.com/qbu7o3n

http://tinyurl.com/osygv5j

http://tinyurl.com/ojt969s

PSA Media

URL to TEXT POST IMAGE PREVIEW

http://on.fb.me/1imxjDn

http://on.fb.me/1kkCAlQ

http://on.fb.me/1hVakCW

2013 PSAs 2011 PSAs 2008 PSAs