smpte education update: education – key to member value

LEADERS OF TOMMORROW March 2009

Brad Fortner

Program Director

Operations and Technology

Rogers Communications Centre

SMPTE Education Update

Education – Key To Member Value


SMPTE Background

• Toronto Section Board SMPTE since

1989

• 2007- 08 Served As SMPTE Canadian

Region Governor (2 yrs)

• 2008 Assumed Role Of SMPTE

Educational Director

www.bradfortner.com

[email protected]

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Education Director SMPTE

• Reports To Sections VP

• Oversees Educational Advisory Committee(s)

• Advocates Educational Direction Of SMPTE

• Has Board Seat!

What Does It Do?


Brad Fortner

SMPTE Director Education

Ryerson University

Paul Stechly

Governor

Applied Electronics

Pierre Marion

Governor

CBC

Paul Hearty

SMPTE Editorial Vice-President

Ryerson University

Strongest Canadian Representation On SMPTE Board In Years


SMPTE Developing Strategic Plan

• 2008 Members Survey

• 2008 BOG Survey

• Two BOG Strategy Sessions

• Numerous Hours Put In By SMPTE

Staff And Executive

Education Keeps Surfacing As A Key SMPTE Member Value


SMPTE Education Advisory Committee

• Provide input to and provide a sounding

board for;

– Global outreach plan to actively engage SMPTE

Student Outreach and Student Sections

– The creation Virtual Global Community for

Student Members, Educators, and other SMPTE

Members to collaborate, network and share

resources.

October 2008 Education Charter


SMPTE Education Advisory Committee

• Education Director Objectives

1. Champion a process within SMPTE where

education objectives are recognized.

2. Develop a longer term dialogue on how local

sections and education are linked.

3. In markets outside of the United States and

where SMPTE may be underrepresented work

to make SMPTE the educational focal point

amongst media technologists, engineers and

technicians whether they are in TV, Film or

not.

October 2008 Education Charter


Education Director Objectives

1. Getting SMPTE educational objectives

recognized

– SMPTE Strategic Planning Process Is

Revealing Importance Of Link To Education

As A Key Member Value

– Great Deal Of Discussion At All Sections On

Linking With Education

• Need For Young People In Industry

• Interaction With Local Educational Institutions

• Develop Future SMPTE Members

– Education Has Become A SMPTE Priority



2. Develop a longer term dialogue on how local sections and education are linked.

– Identify and Develop Relationships With Key

Educational Institutions

• Educational Advisors At Section Level

• Section Based Educational Advisors Will Make

Up Education Advisory Committee(s)

• Regional Governors and Section Level

Education Advisors Are Being Asked To

Identify Key Local and Regional Schools In

North America

• SMPTE AP’s Under Review

David Corley’s 1998 Education Directors Report


Section Education Advisors Name Section

TJ Scott Interim Atlanta

Vacant Australia

Vacant Dallas/Ft. Worth

Vacant Detroit

Terence Wong Hong Kong

Vacant Hollywood

Denis Beauchamp Montreal/Quebec

Committee Nashville

Joe Mendonca New England

Robin Schanzenbach New York

Vacant Ohio

Vacant Pacific/Northwest

Vacant Philadelphia

David Long Rochester

Jim Schoedler Rocky Mountain

Vacant Sacramento

Vacant San Francisco

Vacant Toronto

David Weinberg Washington



3. Global Plan That Adapts To Differing Educational And Regional Opportunities

– SMPTE Recognition Through Development

Sponsorship AP’s

Media Industry Technologist Certification Program


SMPTE Education Advisory Committees

• Global Student Outreach Plan

– Committee Meetings Underway

Stonehill College Student Chapter

Stonehill College Mike Pietrowski

Hollywood

Section Rick Dean

Washington James Snyder

Hollywood

Section Rolf Mendez

Rochester David Long

Atlanta Dave Siegler

Section Name



• Virtual Global Community

• SMPTE Professional Community

– SMPTE 365 Underway

– Launch April 1, 2009

– Site Beta Testing Is Underway

– EAC Committee Members Key To The Initial

Development Of The Site

– Major component of new $35.00 SMPTE

membership level

SMPTE 365 Will Be Organizations

Professional Community Site






Joel Welch – Chair SMPTE HQ

Robin A Schanzenbach – New York

Nick V. Flor – New Mexico

Terence Wong – Hong Kong

Jim Schoedler – Rocky Mountain

5 – Mashpee Students

8 – Stonehill Students

2 – Ryerson Students

Rochester Institute Of Technology Students

University Of New Mexico Students


SMPTE Member Education And

Professional Development

1. Local Meetings 2. SMPTE Journal (Online and Print) 3. Local Section Technical Seminars 4. SMPTE Organized Regional

Conferences 5. Annual SMPTE Conference 6. Online Streaming Of Local Meetings 7. SMPTE Conference Streams 8. PDA Now 9. PDA Anywhere 10. SMPTE 365 Professional Community

10 Areas Of Value To SMPTE Members


Local Meetings

Social Interaction and Education Relevant To Community


SMPTE Journal

Print and Online Versions


SMPTE Regional Conferences

3 Regional Conferences in Summer 2009 On File-Based Workflows Day Long And Two Of Them Within Driving Distance Of Toronto


SMPTE Technical Conferences

NAB 2009 Hollywood 2009


Streams Of Local Meetings

Many Sections Offering Live And Post Streams Of Local Meetings


Conference Streams

Streams Of Conference Sessions Available SMPTE Website


Joel Welch

Director of Professional Development

SMPTE

[email protected]


Joel Welch


SMPTE

[email protected]

• Blu-ray disc Demystified

• DTV Transition - The Bigger Picture

• Evaluation Monitor Performance

• Essentials of File-Based Technologies

• Managing Aspect Ratio from Camera to the Home

• Bringing Stereoscopic 3D Content and TVs to the Home

• Digital Cinema

• HD Image Acquisition

• Transitioning to Tapeless Digital Media

• IPTV

2009 mobile-ready files are created using an M4V/H.264 codec


Joel Welch


SMPTE

[email protected]

SMPTE PDA


SMPTE 365


– Launch April 1, 2009

– This Is Your Site As A Member

– Key to Interaction with 18 – 35 year old age group

– Please Log-in When Launched And Update Profile

– Spend ½ Hour per Week Adding Content to Site

• Post relevant links to Internet stories

• Post information on a project your working on

– Make A Point To Introduce Yourself To New

Members




Technological Change

Rapid Technological Change – SMPTE Members Value Ongoing Education


Technological Change

Education – Key To SMPTE Members Value

3D Cinema and TV File Based Workflow Digital Cinema

LED Lighting Ultra High Definition Mobile Media Distribution


SMPTE Background

Please Contact Me If You Would Like To Help

www.bradfortner.com

[email protected]

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Brad Fortner

smpte education update: education – key to member value

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